How to Set Your Income Goals for 2014

By
Real Estate Broker Owner with Broadpoint Properties Cal BRE #01324959

Goal Setting

setting goalsWith 2014 just around the corner, lots of agents are talking about goal setting. How many transactions will you close? How much money will you earn? How much would you like to earn? There is a lot that goes into the process of successful goal setting.

On Thursday, I had the opporunity to speak at an event sponsored by Chase Bank called "Old School vs. New School Marketing." And, just as do many of the members of Active Rain, I also preach a combination of both "old school" and "new school" techniques, as I believe this leads to more continued success in real estate.

Step #1 - Set Income Goals

Step 1 of successful goal setting is to set your income goals. Once you set your income goals and calculate the number of closings that you require each month in order to meet your income goals, then you are ready to consider the actions required to meet your goals (that’s step 2, and a conversation for another day).

Good goal setting means you have to work backwards. You know what you want, then you need to figure out a structure that will lead you to what you want. Below I am going to assist you in figuring out what you want—that is, the number of closings you need in order to meet your income goals. 

Download the chart below, which is a page from my book The Essential Daily Planner for Real Estate Agents: Success in 10 Minutes a Day, and use it to calculate your income goals for 2014. As I state in the daily planner, “Something magical happens when you put your goals to paper. It’s like once they are written, they will happen.”

Real Estate Agents - Income Goal Setting Chart by Melissa Rose Zavala

The team at Broadpoint Properties and Transaction 911 wishes you much success in meeting your income goals in 2014. If there is anything that we can do to help you with that, please do not hesitate to contact our office.

 

(photo credit)

close

Re-Bloggged 1 time:

Re-Blogged By Re-Blogged At
  1. Sarah & Lester Oswald 11/23/2013 04:01 PM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clip to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Real Estate Sales and Marketing
Groups:
Diary of a Realtor
Tips tools and technologies for today's REALTOR
Realtors®
Coaching-Personal Development
Almost Anything Goes
Tags:
real estate agent tips
how to set your income goals
income goals

Comments 9 New Comment

Ambassador
1,063,400
Melissa Zavala
Broker, Escondido Real Estate, San Diego County
Broadpoint Properties

Debbie/Lana/Bill: Thank you, thank you, thank you.

November 24, 2013 07:16 AM
Ambassador
1,063,400
Melissa Zavala
Broker, Escondido Real Estate, San Diego County
Broadpoint Properties

Bill: Also, I'm not sure what you mean about missing page two... If your book is missing a page, that is very strange and we will need to return it and get you another. Let me know. Thanks

November 24, 2013 07:32 AM
Ambassador
588,635
William J. Archambault, Jr.
The Real Estate Investment Institute

Melissa,

I had hoped to find your approach to prospecting. Once you’d determined your average commission and how many closings you need. Know you need to know what to do to generate that many closings.

IE: When I started in real estate the company had the biggest advertising budget in the state, they knew how many ads it took to generate a phone call. We salesmen knew how many phone calls it took to get an appointments and how many anointments it took to get a sale. We also knew how many business cards we had to pass out to get a call and how many cold calls we needed to make near new listings, 20 in each direction from the listing on both sides of the street! The company, Westdale had 30 of us in Kalamazoo the 30 of us represented 1/3 of all real estate in our market except for those months when we did half of all business, At the time The Kalamazoo Board of REALTORS® went from 1,000 members to 1,500 and yet the 30 of us dominated the market. We knew what we had to do and we did it.

When I left Westdale I started teaching real estate and real estate math for the local college they paid me $15.00 an hour, but my net was over $7,300 an hour! I did that for 11 semesters until my investment business didn’t leave me the time! The investment business had it’s own requirements including 5 days a month away from home with FLI and CCIM marketing groups.

When I opened a mortgage broker/banker office at Lake Tahoe it didn’t take long to discover what it took to get the referrals I needed, later it worked at Las Vegas, too. I’ve written about that on AR.

When you’re seeking success steal the best of ideas from the very best in the industry and make them your own! That’s why I’m looking for your page two!

Bill

November 24, 2013 10:14 AM
Rainmaker
808,959
Joyce Kelley
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.
Charles Stallions Real Estate Services Inc

Hi Melissa and it is always a treat to read your latest, thanks for all you do. 

November 24, 2013 03:08 PM
Rainmaker
923,150
Michael J. Perry
Lancaster Relo Specialist
RE/MAX Associates of Lancaster, PA.

The process is so basic and yet 75%+ fail to work their way thru it ! The next step is to define the activities it will take to produce those monthly closings .

December 14, 2013 05:49 AM
Ambassador
1,063,400

Melissa Zavala

Broker, Escondido Real Estate, San Diego County
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tree to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

Broadpoint Properties