Marketing Guru, Seth Godin, wrote a book entitled, "The Purple Cow" and in it, he explains how people and companies succeed in today's business climate by taking risks, and doing something 'remarkable.'
Well, in the current state of most real estate markets across the country, just selling a listing is a pretty remarkable accomplishment!
But seriously, I wonder, what exactly ARE you doing to set yourself apart from the masses? What is it that you're doing that distinguishes you from the hoardes of other agents anxious to get their clients under contract? When was the last time you stepped out and did something truly 'outside' the proverbial box?
Desperate times demand desperate actions. Or maybe, just the willingness to take risks and go "Purple!"
What's 'Just One Thing' you're going to do differently this week?