"Just One Thing"....

By
Real Estate Broker with Keller Williams West Sound Realty

 Marketing Guru, Seth Godin, wrote a book entitled, "The Purple Cow" and in it, he explains how people and companies succeed in today's business climate by taking risks, and doing something 'remarkable.'

Well, in the current state of most real estate markets across the country, just selling a listing is a pretty remarkable accomplishment!

But seriously, I wonder, what exactly ARE you doing to set yourself apart from the masses? What is it that you're doing that distinguishes you from the hoardes of other agents anxious to get their clients under contract? When was the last time you stepped out and did something truly 'outside' the proverbial box?

Desperate times demand desperate actions. Or maybe, just the willingness to take risks and go "Purple!"

What's 'Just One Thing' you're going to do differently this week?

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Tags:
seth godin
the purple cow
risk
remarkable
being different

Comments 23 New Comment

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Rainmaker
337,556
Gary Bolen
CRS - Lake Tahoe Real Estate Information
McCall Realty

We're linked to Seth on our outside blog, always have been. Donno what we did this day that was remarkable, but felt like we did do a decent final piece to what we're running on our value as RALTORS.

I also think we made some progress with hooking up with Mary McKnight to help get us up to G1, instead of a few notches lower. Seems that Laurie Manny is having good success with that too. Hope to talk to her soon.

Also think we do finally hook up, that will be remarkable too.

best 

March 17, 2008 10:21 PM
Rainer
21,088
Julie Burks
Sacramento CA, CDPE, SFR, e-Pro
Riverpoint Realty
I will be anxiously watching this post to see how others respond to this.  I know I definitely need to change my color in this market.
March 18, 2008 03:52 PM
Rainmaker
181,518
Debbie DiFonzo
Lebanon MO and Buffalo Missouri Real Estate
Debbie DiFonzo - United Country VIP Realty, SW Missouri
Thanks for reminding me - this book is in my "stack" - can you believe I've never read it? I love Seth's blog and I think blogging sets me apart. I know of only one other agent in my market that uses this tool. And a powerful tool that it can be!
March 21, 2008 07:02 PM
Rainmaker
916,286
Georgie Hunter
Maui Real Estate sales and lifestyle info
Hawai'i Life Real Estate Brokers
This week I got myself a wwoofer (see my blog for more on that) - so that frees up a lot of my time to spend contacting clients and checking out the new listings in person.
March 21, 2008 07:04 PM
Ambassador
883,219
Lane Bailey
Realtor & Car Guy
Century 21 Results Realty
  • Publish an online magazine.
  • Maintain multiple channels on contact (Twitter, Yahoo IM, phone, Plugoo on website, etc.)
  • Blog... more than every day
  • Listen to the consumer

That is just the list for today...  I am basing my whole business on being something different.  I think I'll post about that on my blog...

April 02, 2008 01:22 PM
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Providing Knowledgeable Empowerment and Relentless Representation of Real Estate Clients throughtout the Western Puget Sound, including all of Kitsap County WA, and portions of Mason, Pierce, and Jefferson Counties.

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