I Was Drunk The Day My Mom Got Out of Prison

Services for Real Estate Pros

David Allen CoeLast night, I was sharing a Guiness with one of my co-workers at a pub in Downtown Phoenix, when David Allen Coe came over the jukebox with the song "You Never Even Called Me By My Name." Andrew is just a couple of years younger than me, but had never heard the song himself, so I explained.

I only had one beer, but I've only slept about 12 hours in three days, so I think I slurred when I told him:

"See kid. This is the ultimate country song. He talks about trucks, and trains, and mama, and prison, and gettin' drunk. All of the best country music concepts into one perfect country-western song!"

So Andrew listens for a few seconds and he says:

"It's like David Allen Coe is a really good SEO."

Damn. I'm supposed to have all of the good ideas.

But Andrew was on to something there, and I thought it would make a fun blog.

David Allen Coe didn't actually write the song, but his version is probably the most famous. Watch how he packs as many country western cliches into one great song:

I was drunk the day my mom got out of prison (drinking, mama and prison in one line!)

And I went to pick her up in the rain (it's always raining down south, ain't it?)

But before I could get to the station in my pick-up truck (mentions the train station, and of course, pick-up trucks)

She got runned over by a damned old train! (misery and trains- they just go together)

How is this Good SEO?

I googled the following phrases, and found references on page one of Google for David Allen Coe's song.

Perfect Country Western Song -- #1 in Google

Country western song about prison -- #6 in Google

Country western song about rain -- #2 in Google

County western song about trains -- #2 in Google

Don't Say in 10 Articles, What You Can Say in One

Oftentimes, when we hear that "content is king", we think that means: Write as much content as you can, over and over and over again, about the same things.

Pretending that David Allen Coe is a Realtor and not a singer, I would use this song as the front page content. Then, I would link- from that content- to a page about trains, another pages about prison, another page about getting drunk, a page about "the rain", and finally a page about mama.

The front page ties it all in nicely, and then guides the visitors to far more detailed pages about the individual cliches, or in the case of Realtors, individual neighborhoods. If you "silo" your content the way that the big real estate syndicates do, you'll have a better chance of competing. But it has to be well written and make sense to search engines and humans. Just like David Allen Coe.

Does this make sense? It did to me over beer last night. While I was thinkin' about mama. And trains. And gettin' drunk...


*Picture of David Allen Coe, courtesy of Matthew Woitunski

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Comments 143 New Comment

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Jeffrey Stevens
Jeffrey Stevens Realtor®/Associate Broker
Keller Williams Realty

Grew up on country music. Not familiar with that particular song but I am now! Great post!

December 10, 2013 06:52 AM
Joanna Cohlan
Designing, Decorating & Staging Westchester Homes
Fresh Eyes For Your Home

Now this is a great idea, loud and clear.  I have never heard of David Allen Coe but when Mick Jagger sings about Satisfaction, I could definitely relate and relate that to satisfaction when hiring an interior designer!

December 10, 2013 06:54 AM
Debb Janes
REALTOR®, EcoBroker Camas, Washington
The Carl Group, LLC

Super cool. This is the most entertaining post I've ever read about SEO - and the message is clear, despite the beer and sleep deprivation. :)  Damn country songs, I'm thinking this might be a "Bloody Mary Morning." Although, my baby hasn't left me, so not sure what excuse I can conjure up...

December 10, 2013 07:21 AM
Debbie Espinoza
GRI, Broker, SRS,ABR ePro, SFR, CNE
Stage Presence Homes, San Diego Real Estate

Excellent post! What a great way to explain how SEO works- very entertaining and educational read... thanks!

December 10, 2013 08:23 AM
Carolyn Roland-Historic Homes For Sale In Delaware, Cecil County, and S. Chester County
Carolyn Roland, GRI, CRS
Patterson-Schwartz Real Estate

Guess I'll have to find my key words for SEO, although the train thing does appeal to me!

December 10, 2013 09:07 AM
Debby Singleton
Top Producer since 1993
Springer Realty Group

Put a big smile on my face on this cold snowy Tuesday in PA!   Great post and reminder that more is not always more.   Thanks for linking the song.  Hadn't heard it in ages!  Smiling wide.

December 10, 2013 09:25 AM
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

Fun and funny way to look at and teach SEO.  Thanks for the post.

December 10, 2013 11:12 AM
Marnie Matarese
Showing you the best of Sarasota!
J Wood Realty

Excellent post, I love the song but he forgot to mention the faithful dog!  That would make it the most perfect country song.

December 10, 2013 11:26 AM
Charles Stallions
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.
Charles Stallions Real Estate Services

Say what I think I will just head to the bar, maybe it takes a drink or two to figure this out

December 10, 2013 07:29 PM
Rebecca Gaujot, Realtor®
Lewisburg WV Real Estate, Greenbrier County
Coldwell Banker Stuart & Watts Real Estate

I like country and western music, and I do rememberr that song. The title brought me to the post :)


December 10, 2013 09:10 PM
Rob Zandrowicz
Let me Help You
Keller Williams Buffalo Northtowns

Great way to correlate SEO into something simple, but very helpful.

December 11, 2013 07:23 AM
John Fauth
Turning your dreams into an address!
Coldwell Banker King Thompson

This song always gets a crowd singing!

December 11, 2013 10:02 AM
Nesha Jackson
World Wide Realty

I never heard the song but the title of your post sure got my attention.  LOL

December 11, 2013 12:53 PM
Ric Mills
Integrity, Honesty, and Vast Real Estate Knowledge
Keller Williams Southern Az

Really good analogy and lots of fun.  Way to Go.

December 13, 2013 09:08 AM
Sharon Parisi
Dallas Homes
Keller Williams Dallas Premier Realty

What a clever post packed with valuable information!

December 15, 2013 08:56 AM
Wayne B. Pruner
Tigard Oregon Homes for Sale, Realtor, GRI
Oregon First

Great anlogy. Now I will go have a few beers so it really sinks in!

December 16, 2013 07:44 AM
Will Allen
I deliver successful results,results that move you

Best article title ever...  you reeled me in

December 16, 2013 11:17 AM
Laura Cerrano
Authentic Feng Shui Expert
Feng Shui Manhattan Long Island

Most interesting title ever! :)

December 16, 2013 09:29 PM
Elva Branson-Lee
CDPE - Atlanta Real Estate & Short Sale Agent
Solid Source Realty GA

You win again, Michael! Great title backed up by an equally impactful article.

December 21, 2013 03:12 PM
Monique Ting
INET Realty Honolulu, HI

Very inspiring!

Happy New Year to all my friends on Active Rain & please keep warm & dry...

January 06, 2014 04:23 PM
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