Why Buy?

By
Real Estate Services

What's buying worth?On ActiveRain we do a lot of talking regarding the value proposition of the sales person.  We also do some talk about the conditions of the market today in different areas.  But what are the value proportions from your changing local market?

It hasn't been long since home values were rising at statistically rapid rates.  In the heated market place it's demonstrating for our clients, the benefits of buying and buying now are more implicit.  The benefits don't need much explaining.  With low rates and ascending prices, not buying or refinancing seems almost irresponsible.

But how do you define the value of investing today?  In each market, there are differing opportunities.  There are differing reasons and methods to invest.

In the interest of our business, I'd say in some way it's up to sales people in the industry to help find and define the opportunities that are available to our clients.

The opportunities aren't always obvious, usually the lesser known ones are best.

The market has changed and with the reasons for buying being less obvious, I appears that helping our clients is now going to have to include an aspect we haven't had to touch on as much in recent years.

Isn't that a part of our value proposition?  I'd say that a real estate agent could get by without being cognizant of such things however how much more valuable and how much easier is your work when you can quickly asses your clients needs and determine where the value prospect is for them?

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Comments 19 New Comment

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Rainer
99,626
Kaushik Sirkar
Call Realty, Inc.

I will state something a little different.  I don't see myself so much as a salesperson.  I don't want to convince a client to do something.  I don't want my client to purchase a home because of how I 'pitch' the property.  I consider myself more of a service provider.  Information, knowledge, resources, etc.  Within this bundle, there may be some information present for the client to determine on their own what they perceive with regards to value.  But I don't want to sway that perception....its up to them!

February 08, 2007 02:45 PM
Rainmaker
442,582
Chris Griffith
Bonita Springs Fl Real Estate
Downing-Frye Realty, Bonita Springs, FL
Paid for in full.    Maybe not immediately, but through the course of ownership and management. Maybe Roosevelt was a visionary knew there would be HELOCs and refi's?
February 08, 2007 03:43 PM
Rainmaker
226,587
Joan Snodgrass
Midamerica Referral Network

David:  Great analytical post I will try to remember, but the greatest sticking point is DO YOU LOVE IT!  A buyer knows when they walk into a house if they can love it.

 

 

Ozarks Joan 

February 08, 2007 03:52 PM
Rainer
44,782
Marty Van Diest
Your Alaskan Realtor
Valley Market Real Estate

Before I was in real estate, I spent 1 1/2 years selling health insurance.  I worked for a high pressure office that taught you to SELL.  They taught us every trick in the book, I could tell you some stories. 

But when I sold my first house, (I was still making a living selling insurance at the time), the buyers came to me, I didn't cold call them.  They told me they wanted to buy a home, I didn't have to convince them that they should buy.  They told me the type of home they wanted, I didn't tell them what I thought they should buy.  All I had to do was find what fit their needs and they were overjoyed.

I called my boss at the insurance company and said "I quit".  That was 16 years ago.

Ever since then I threw out all the sales tactics, I don't convince anyone to buy.  I only work with people who have already made up their mind that they want to buy.  Sometimes after meeting with them I tell them that they shouldn't buy but I never try to talk anyone into buying a home.  There are plenty of people out there who already want to buy.  Our job is just to offer our services to those people.  If we do our best in representing them, if we look out for their best interest, not ours, we will have all the work we need.

February 08, 2007 07:33 PM
Ambassador
1,604,444
Margaret Rome, Baltimore Maryland
Sell Your Home With Margaret Rome
HomeRome Realty-Author "Real Estate the Rome Way" 410-530-2400

 Caleb I agree with this statement: "In the interest of our business, I'd say in some way it's up to sales people in the industry to help find and define the opportunities that are available to our clients".

And I really like that picture of you with the goggles!

February 11, 2007 08:00 AM
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Rainer
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Caleb Mardini

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