On ActiveRain we do a lot of talking regarding the value proposition of the sales person. We also do some talk about the conditions of the market today in different areas. But what are the value proportions from your changing local market?
It hasn't been long since home values were rising at statistically rapid rates. In the heated market place it's demonstrating for our clients, the benefits of buying and buying now are more implicit. The benefits don't need much explaining. With low rates and ascending prices, not buying or refinancing seems almost irresponsible.
But how do you define the value of investing today? In each market, there are differing opportunities. There are differing reasons and methods to invest.
In the interest of our business, I'd say in some way it's up to sales people in the industry to help find and define the opportunities that are available to our clients.
The opportunities aren't always obvious, usually the lesser known ones are best.
The market has changed and with the reasons for buying being less obvious, I appears that helping our clients is now going to have to include an aspect we haven't had to touch on as much in recent years.
Isn't that a part of our value proposition? I'd say that a real estate agent could get by without being cognizant of such things however how much more valuable and how much easier is your work when you can quickly asses your clients needs and determine where the value prospect is for them?