Just Truly Care About the Consumers, and Not the Agents So Much

By
Real Estate Agent with Sound Realty

Every agent should stop going into the office and start working from home.  Just you and your clients.  Connect with them and not the agents.  Once you are one of them and not one of each other, you will begin to embrace the client the way you are trying to connect, here and elsewhere, with one another.

Don't let someone buy a house unless it really is the best they can get for their money.  Not just the best they can get today, given what is for sale.  If you are not ruling out most of what is for sale, and looking for the next price reduction or next property to come on market, you likely are just selling someone a house.

Peope really need us badly to look out for them.  Look out for their best interests.  I know I you think you do, but most just don't.  That's why the public is crying for lower fees.  Because they just can't find someone who has their back.

Stop being so damned professional and really care about your client.  Never charge more than YOU would pay for the service.  Agents NEVER want to pay a full 6%, especially when the sale price gets higher.  What did you pay $30,000 for this year?  Anything?  Did you just hand anyone $30,000 and say "Thanks" for a service?

If you find yourself manipulating a situation, STOP and think.  Forget all the "answering objections" stuff you learned and the crap about if you can't negotiate your fee high, how can you negotiate the price high.

Connect with your client.  Try to pretend they are your mother or your daughter or your son or at least your nephew.  Treat everyone as if they are family.

THAT is how we will raise the bar.  Not by being more professional.  But be being more human.

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Rainmaker
211,014
Tricia Jumonville
Texas REALTOR , Agent With Horse Sense
Better Homes & Gardens Real Estate Bradfield Properties

Again, you're missing my point.  Simply telling them that there are issues that they need to consider, giving them the information so that they can make an informed decision (no, I never make a decision for a client, but I do make darned sure they have all the information they  need before they make it), is holding their toes to the fire for some (and it appears you may be among them).  If I am so busy "caring" about them that I won't do this because it would spoil their fun, or because I'm caught up in their emotion, then I'm not doing the job that I'm paid to do, nor am I truly caring about them, in my opinion.  I don't bludgeon, but I do say, "You need to consider this and this and this when deciding on the best way for you to get the house you love."  That's "holding their toes to the fire" when they're in love - it's also my job. Not as much fun as being their enabling buddy, perhaps, but there it is, it's what they're paying me to do because it's one thing that they're likely to have the most difficulty doing for themselves.

 

February 12, 2007 10:22 PM
Rainmaker
292,086
ARDELL DellaLoggia
Sound Realty

Tricia,

Maybe I just don't like the visual of holding their feet to a fire or their toes either :)  I call that "not letting them be their own worst enemy".  I remember when I hired an attorney for my divorce, I said, "I'm a smart cookie, too smart for my own good at times.  Don't let me be my own worst enemy."

I don't have clients who overlook things because they are in love very often.  I deal with a lot of "engineer" types. The emotions I am talking about are when they have misgivings. 

But now that you mention it, I did have a client this year who just had to have something.  She was so elated.  I warned her about many things, including that she really couldn't afford it.  But she is so happy.  Really, really happy.  She bought it.  I just hope it works out OK and she doesn't need to sell it.  I told her I couldn't likely sell it for what she paid.  But no, I didn't hold her feet to the fire.  When someone loves something that much, you just have to be happy for them sometimes.

When it is someone's home, you have to let them have the option to just love it for their own reasons.  I love my home.  I know it's not the most marketable property, but it's perfect for me.  It's my home. 

 

February 14, 2007 02:38 AM
Rainmaker
211,014
Tricia Jumonville
Texas REALTOR , Agent With Horse Sense
Better Homes & Gardens Real Estate Bradfield Properties

Hey, Ardell, we bought a place that needed $30,000 worth of foundation repairs because we loved everything about it.  (This was before I was an agent.)  However, the agent we had at the time DID "hold our toes to the fire" and say, "You really need to have a good inspection" (1930's house moved onto a farm from the city) and "You really need to consider these things and decide what you want to ask the seller to do".   Result - rather than paying asking price "as is" because we were in love, we got the house for $15,000 less than asking price along with concessions such as having the wiring redone (we decided that we'd live with the foundation issues or pay to have them fixed ourselves, but it was a conscious decision rather than our initial impulse to just buy the place because it was "wonderful"). 

That agent that did exactly what we paid him to do?  Is good friends with us and just about every client he's ever had, and until I became an agent I referred everyone I knew to him, because he cared enough to take care of us when we were head over heels in love and not taking care of ourselves. 

I've never talked a buyer out of a house, or tried to, but I have made sure they had all the information they needed to make an informed decision, and looked at it, before writing up an offer so that it would be an offer that would get them what they loved without losing things they'd find equally important,  or perhaps moreso, when the bloom was off the rose.

You may not like the wording I use (which I got from my lifelong friend when I did something similar for her when she was having a midlife crisis - she thanked me for holding her toes to the fire out of caring - even though she went ahead and did what she was thinking of doing, she did it clear-eyed and knowing what she was doing, and she did it in a way that would ameliorate any damage as much as possible), but I don't think you can fault the meaning, can you?  It sounds like we're closer to being on the same page than it would appear at first blush.  

 

February 14, 2007 08:53 AM
Rainmaker
292,086
ARDELL DellaLoggia
Sound Realty

I had a marguerita for Valentine's Day...so Yes!  You are absolutely correct!  I always was a cheap date :)

February 14, 2007 09:25 PM
Rainmaker
211,014
Tricia Jumonville
Texas REALTOR , Agent With Horse Sense
Better Homes & Gardens Real Estate Bradfield Properties

Oh, heck, I used to get blotto on half a glass of wine!  With practice, I can now make a mean Margaria (3 parts Patron Silver, 1 part Cointreau, 1 part fresh-squeezed lime juice, rocks, salt) and still be able to walk and talk. 

To make this more Valentines' Day, a long-time friend once told me I'm the only woman she knows that when I get drunk, I fall in love with my own husband!

 

February 14, 2007 09:28 PM
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Rainmaker
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ARDELL DellaLoggia

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