Does Staging Really Make That Much Difference in NW Indiana?

Home Stager

In the midwest, new concepts and services are slow to catch on.  We are a 'watch and wait' breed, preferring to watch things crash and burn - or succeed as it may - in other parts of the country while we plod along in the tried and true until something else tried and true comes along.

This is definitely true in the world of staging, as I am still told by resistant agents that it is not necessary stage in NW Indiana.  They still think it will not make any difference and that buyers do not care what a house looks like.  Many agents are still convinced that if a buyer likes the layout, price, and location of a home they are willing to do whatever they need to do to bring it up to their personal tastes. Really?,I ask.  Because my experience tells me otherwise. 

This house sat on the market for 6 months with no offers.

 It has a the sought after layout of a main floor master suite, open plan kitchen and living area and second floor guest rooms.







After staging, an offer was presented in less than 45 days.








This scenario plays out over and over again - not just on the west coast, but in Northwest Indiana.  Staging does make a difference, no matter what prior experience may tell you.  The face of real estate of changing even in the midwest.

Buyers and sellers alike are realizing the value that staging brings when the marketing of a house is so crucial in such a tough market.  Nothing makes a house more marketable than staging.

Need more evidence? Read also:

The Numbers Don't Lie - Staging Success!  

And IT IS a Success!

One Builder Down, 8 Gajillion to go!


If you have a listing that needs a marketing boost in the Northwest Indiana area, contact Kimberly Wester at Details Staging and Redesign by phone 219-241-7252 or email

See a portion of the portfolio at





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Comments 10 New Comment

Cynthia Bartch
Redesigned Spaces; All Round Nice Gal
Home Stager/Property Stylist & more! Granville, Ohio
Kimberly, That bedroom looks inviting, well done! What was the paint/color you used?
April 02, 2008 08:32 AM
Kimberly Wester

Mike - Could you come up here and tell all that to all of the agents here?  They aren't listening to me...  Thanks for your support and have you ever considered promoting Linda Barnett?  She could certainly make the houses you inspect much more pleasant! :)

Gary - Send some promotional materials to Mike the inspector - tell him I sent you. ;)  The dam is going to break some day!

Cynthia - Thanks!  I used 'Classic Taupe' by Behr.  It is a very warm color that I have used several times.  In this instance, it just happened to accent the tile in the master bath perfectly.

April 02, 2008 04:20 PM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Real Estate Services You can Trust!
Flexit Realty "Flexible Home Selling Solutions"

Kimberly, what a difference changes can make.  A job well done.  Thanks for sharing.


April 23, 2008 05:09 PM
Kimberly Wester
Gary - Thanks for stopping in and commenting!  I'm glad you like the results!
April 24, 2008 04:30 PM
Susan Peters
The Better it Looks the Better it Sells
Dove Realty Inc.


I love window treatments but that scarf in the 1st picture looks like it came off from Isadora Duncans' neck right after her untimely demise. 

April 24, 2008 10:49 PM

Kimberly Wester

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Additional Information

Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message.
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