For Newbies Only: Use Your Camera to Capture My Imagination

Mortgage Banker with SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171)

 Words without images are like eating a hardboiled egg without salt.  You'll get some good out of it, but the experience won't be very satisfying.

My mind (yours too) doesn't understand words.  It understands images. 

We don't think in words, you and I.  We think in images.  A story is a series of images.  So is a movie.  So is your brain. 

A still photo like the one on the right captures your imagination without words.  Immediately, you understand what's happening and who the characters are.  Your mind says "That eagle's in a world of trouble."

We don't think in words; we think in images.  I'll bet you think that's crazy talk. 

Your mind just created an image of crazy talk. It's likely that you couldn't describe the image easily--that's because your mind has to work to convert the image into words, and words are not your mind's native language.  Images are the language of the soul.

As a blogger, you'll soon reach the point where you wonder why people don't comment on what you've labored to write.  It's because you didn't engage their mind before it (their mind) took them some place more interesting.

My web designer, Donte' Ormsby, talks about that interest (or lack thereof) as "stickiness."  When you come to one of Donte's web pages, he wants you to stop for a second.  He's taught me to use images to achieve stickiness.  You can do the same. 

 The best advice I've ever had comes from an Israeli motivational speaker with a name that's hard to pronounce.  He said "Words are previews of coming events."  Boaz Rauchwerger is his name.  He's fantastic.

  • "I don't take pictures well."  (I can see why.)
  • "You're just naturally good with a camera."  (What you mean is "I'm not good with one.")
  • "I'm not real technical."  (And I'll never achieve skill behind the lens.)

Rauchwerger insists "If I don't want it, I won't say it."  Because words are previews of things to come

So, my newbie blogging friend, go get your camera.  Carry it with you.  When you see something that's visually compelling, take a photo.  Upload it to your computer.  Save it in a folder called Active Rain Photos, and use it in your post. 

Oh, and if you're wondering about the images, and want to know the rrrest of the story, click hereBut please some back and comment.

I'm Mike in Tucson, your preferred Tucson, Arizona mortgage lender.
Mike Jones (Tucson Mortgage Company, LLC): Loan Officer in Tucson, Pima County, Arizona
Think of me as your Active Rain resource.  Call any time.


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Comments 24 New Comment

Ross Quintana
Spokane Washington Real Estate - 509-362-1966
TQ Real Estate Coaching
I have been thinking this for a long time, way back in 2001 when websites were all text, pictures make a big difference. Good post
March 28, 2008 10:49 AM
Sandy Nelson
your Olympia area Realtor
Riley Jackson Real Estate Inc.

I'm so glad the story ended well for the fox. Great way to really get some one's attention and have them on the edge of their seat.


March 28, 2008 10:55 AM
Susan Davis
Saving your clients money on their utilities.
Ambit Energy

Fantastic article Mike! You are so very talented! Thanks for sharing this wisdom with us.

To your success,


March 28, 2008 12:14 PM
Mike Jones
Mike Jones NMLS 223495


It's not talent.  It's persistence.  Anyone can do this if they decide to do it.  Actually, that goes for all of life.  Thanks for commenting. 


That last photo doesn't look too good for the fox; I'm not sure the story ended will for him.  Thanks for commenting.


They do make a difference, don't they?  Thanks for stopping by to comment.


That's a great point!  You should write a blog post about it.


You're welcome!  Stop by any time.


Color and white space make a post "friendly."  Often, I'll start with a photo and write the post around the story the photo tells.


All of life is a learning process.  I appreciate your comment.

Mike in Tucson

March 28, 2008 12:32 PM
Lindsay Pendleton
Marketing Agent - Property Management in Baton Rouge
Relocating To Baton Rouge & Surrounding Areas
I carry my camera with my wherever I go. You never know when you are going to have a KODAK moment! :)
March 28, 2008 02:40 PM

Mike Jones

Mike Jones NMLS 223495
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