The One Minute Listing Presentation

By
Real Estate Agent with Keller Williams Realty Spokane

Here is a simple and easy script to stay on track during listing presentations...I just used it in a listing appointment yesterday with seller who is interviewing agents to sell his 2 million dollar property(Not many of those around here!).  It worked out great and I nailed the listing appointment.  I got throught to the second interview which is tomorrow, wish me luck!

Mr. and Mrs. Seller I've written down three very important questions. May
I ask them?

1. Do you absolutely have to sell your home?
2. Are you willing to price it to sell?
3. Would you like me to handle the sale for you?

Great! At the end of our meeting one of three things will happen:

1. You will decide to hire me to get your home sold. Or,
2. You will decide not to hire me. Or,
3. I'll decide not to take your listing.
Any of those three is okay with me. Does that make sense?

check out....

http://www.DonnasellsSpokane.com/ 

for all of your Spokane,WA Real Estate Needs!

 

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Tags:
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Comments 17 New Comment

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Show All Comments
Rainmaker
43,957
Rob Graham
Rob Graham
Windermere Real Estate
Short and sweet.  I like it.
March 29, 2008 06:37 PM
Ambassador
275,637
David M. Childress
I would love to be your RealtorĀ® in Akron Ohio!
Howard Hanna Real Estate Services
Good Luck Donna, you go girl!
March 29, 2008 06:47 PM
Rainer
184,858
Dick Betts
National Speaker, Web Presence Expert
Dick Betts National Speaker
Wow no fooling around here!  I like it!
March 29, 2008 06:58 PM
Rainmaker
358,859
Bob Jakowinicz
734-578-6561 - Michigan Real Estate Agent
National Realty Centers Livonia--Bob Jakowinicz
In this type of market you have to ask questions, I love it.  Great post.
March 29, 2008 07:06 PM
Rainer
94,045
Lisa Bosques
This would work for me.  I have little time to waste anymore on people who answer in the negative to any of those questions!:)
March 29, 2008 07:13 PM
Rainer
53,187
Marlene Scheffer
Realtor to Kitsap County, WA
Realty Station
I really think it depends on the personality of both the agent and the seller.  If someone used this on me, I would show them the door.  Therefore I don't use it.  However, I have spoken to other agents who are very successful at this approach.
March 29, 2008 07:40 PM
Rainmaker
506,095
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate

okay.....this is one way todo it I guess.

 

Patricia Aulson Hampton NH Real Estate 

March 29, 2008 07:43 PM
Rainer
10,285
Tammy & Terry Coleman
Coldwell Banker Snow & Wall

Donna, I like this. Short an to the point. What is your success ratio with this presentation?

March 29, 2008 09:07 PM
Rainmaker
25,676
Leonard Thomas
RE/MAX Dallas Suburbs

I'm pretty sure this is Mike Ferry's "One-Minute Listing Presentation" script, no?

http://www.titleadvantage.com/mfs-lp.htm

http://www.mikeferry.com/store/free_scripts.php

Anyone interested in Mike Ferry's other scripts can check out the links above. 

March 30, 2008 08:36 PM
Rainer
55,863
-- Casey Brischle
Spokane Home Loan Mortgage Professional
Columbia Bank
Short to the point and pressure free.  I like it.  Did you make it past the second round?  I hope so!
April 03, 2008 12:21 PM
Rainer
66,710
Darleen McCullen
Broker - Raleigh, NC Real Estate
Short, simple, and to the point. The shorter the listing presentation, the better, I think. I read someone's blog where they said they were at a listing presentation for 3 hours!
April 03, 2008 12:59 PM
Rainer
11,208
Donna Henry
Keller Williams Realty Spokane
That sounds miserable!  the more short and to the point with understanding and listening, the better my presentations go!
April 03, 2008 02:21 PM
Rainer
62,353
Bart Whitmore
Real Estate Agent
Keller Williams- Louisville
Hey it will work for some agents and wont for others, it depends on your personality---Bart
April 03, 2008 06:21 PM
Ambassador
790,076
Russ Ravary
Metro Detroit homes - Michigan Real estate & Mortgage info
Keller Williams Commerce
Congratulations.  I hope you get the listing and get the home sold!!
April 03, 2008 06:22 PM
Ambassador
1,529,249
Gary Woltal
Assoc. Broker Realtor SFR Dallas Ft. Worth
Keller Williams Realty
Donna, I had seen these three questions in a training script and while I like them as direct questions they came off to me at least a little to scripty. I think I ask the same questions in a conversational tone. But probably if it is a $2 million house with multiple interviews and multipe agents bidding for the listing it is the right approach.
April 03, 2008 06:31 PM
Rainer
332,937
Paul Gapski
619-504-8999,#1 Resource SD Relo
Berkshire Hathaway / Prudential Ca Realty

I agree with Gary, if there is multiple interviews this might come across too cocky. You have to explain what your going to do and your results.

March 22, 2011 10:11 PM
Rainer
7,271
Kevin Wright

Nice script! As an agent you need to be well-scripted so you know exactly what to say during your listing presentation. You will be more confident and convey this in your presentation. I have worked with many agents on listing techniques and have found that using a script with a listing package is helpful, but only if you use it correctly. A lot has change over the years and so has the listing presentation. You should mix things up and stray away from the conventional presentation. Many agents are now doing the listing presentation in powerpoint. If you get a chance please check out http://prelistpackage.com They have a lot of useful tools, templates, tips and scripts to make your job much easier during the listing presentation. Thanks for sharing!

May 17, 2011 01:13 PM
Anonymous
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Rainer
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Donna Henry

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