The Push And Pull Of Social Networking For Business Using Video

By
Services for Real Estate Pros with Vidlisting.com

Social networking for business can be a valuable addition to any business' marketing plan. A well thought out social networking plan involves elements of both push and pull.

Push: This element of social networking involves actively sending (or "pushing") multimedia information to a specific someone that you know to be interested. In twitter, you can Most flash video players have some sort of push based sharing functionality based on email which generally involves inputting an email address. The downside of most video based social functionality is how to collect and store video content that is of interest. Generally, the only means for "storing" video content is to use a linked favorite, cut and paste the player on a web page, and leave the link in email.

Our personal media catalogs allow you to push video content such as YouTube videos, Real Estate Shows, and Vidlisting.com video to friends (read "colleagues", "partners", or "customers") which then they can preview and, upon approval, can become part of that person's media catalog. The content is aggregated in your own personal media catalog for future viewing or further sharing.

So, say for instance, I have a video of a property for sale. In my personal media catalog, I can quickly create a group of prospective buyers interested in that type of property and with a few mouse clicks send them that information. They preview the video and some accept it. Some of those that accept the video share the video with others. Version 2 of the personal media catalog will allow the original uploader of the content to see how often the video has been shared (all user names will be obscured).

Pull: This element of the social networking equation is far more passive than the push system. The pull side of the social networking equation involves users making the determination that they want to receive certain types of information or media content. Right now, the only pull type of functionality around that we are aware of involves consuming RSS or other types of multimedia oriented feeds. The issue here is that many of your customers, partners, or colleagues may not even know what a feed is (which needless to say severely limits your ability to use pull type social networking for multimedia).

To overcome the feed obstacle, we're on the verge of adding functionality that will allow users to "pull" content from media catalogs that have been shared. Owners of catalogs can make share content from a shared catalog (some can remain private as well) and users will have access to shared content in an organized fashion right from their own catalogs. More on the specifics of shared catalogs will follow in later blog posts once we release the functionality.

Say for instance that I am interested in content from a given real estate agent and that real estate agent has a shared media catalog. I can find that catalog by its unique name and add the catalog to my shared content. All real estate video content (including real estate shows and YouTube videos) that have been selectively shared from that catalog is now instantly available to be included in my own catalog with a single mouse click. I can make widgets or further share that content with my own social network using just a few additional mouse clicks.

Applications built on top of shared media catalogs are coming in the next few days as well. We'll actually be using a specific shared catalog to drive part of the special Vidlisting.com SIMA home page next week. Videos uploaded for the event using the page will also be added to the SIMA shared catalog. A simple developer API will also increase the opportunities for pull type social networking outside of the media catalogs as well.

In summary, the ability to either push and pull content is a key part of the social aspect of social networking. Unformtunately, most of social functionality around videos is either clumsy (inputting emails every time that you want to share an item) or very technical (feed based). Hopefully, we can start to make inroads in making both sides of the push/pull equation in social networking easier to use.

Tony

See Also:

How To Add Real Estate Shows To Your Personal Media Catalog

Vidlisting Real Estate Videos To Be Available Via FSBL Media Catalogs

How To Add Youtube Videos To Your Personal Media Catalog

New Social Network Functionality: Making Videos Social In A Way That Builds Your Business

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Show All Comments
Rainer
28,055
Chip Jefferson
Advanced Building LLC - Lexington, SC
I am starting this project as well...Thanks for the great info!
Apr 03, 2008 05:26 AM #1
Rainer
48,394
A. Grey
Vidlisting.com - Bremerton, WA
Real Estate Video Mentor - Vidlisting.com

Chip:  You are very welcome.  We are always available for questions.

Tony

Apr 03, 2008 06:14 AM #2
Rainmaker
259,789
Mara Hawks
First Realty Auburn - Auburn, AL
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL
Well I'm all for "easier to use"... I understand the concept of what you're saying... so much is over my head, but I keep reading... I often don't really understand what I'm doing--- but know that it's important to 'do it'... sometimes that is how creativity happens... and someone will ask me: 'how did you do that'... and I have to honestly say, 'I don't know'!  Maybe it's like playing music by ear (which is what I used to do a lot)  Thanks for the post.
Apr 03, 2008 06:24 AM #3
Rainmaker
511,289
Lisa Wetzel
RE/MAX Realty Affiliates - Carson City, NV
CDPE, SFR carsonvalleyland.com

Hello from Northern Nevada!  Interesting and informative.  Thanks, I'll study htis later and check out all the links.

Lisa Wetzel RE/MAX Realty Affiliates  Gardnerville, NV

Apr 03, 2008 07:31 AM #4
Ambassador
883,369
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy
Tony, it was great hearing you speak at RETS.  Video is one of those things I know I need to do (took a few steps this week) and kind of dread.  I hate my voice, and don't like the way I look when I talk... but, I get complimented on my presentation style a lot...  We'll see. 
Apr 03, 2008 09:27 AM #5
Rainer
48,394
A. Grey
Vidlisting.com - Bremerton, WA
Real Estate Video Mentor - Vidlisting.com

Mara:  Once you see the video catalog in action, you'll see just how easy it is to push and pull content. Try it out at no cost at http://vidlisting.com/beta/opencatalog.asp

Lisa: Howdy out to Nevada! Let me know if you have any further questions once you check out the links.

Lane: Hopefully, you'll see a lot more of us in the coming months. Many real estate video companies are only focused on cloning youtube and facebook type of functionality. This may be great for online street creds" but we remain focused on adding actual value...the kind that positively your bank accounts.  Hopefully, we'll get more invites to speak.

AR Gods: Thank you so much for the featured post.

Tony

Apr 03, 2008 11:14 AM #6
Ambassador
535,805
JO SOSS
HOMEFRONT Realty - Bremerton, WA
Kitsap County WA Real Estate - HOMEFRONT Realty
I think I get it! So the key will be to have a video catalog. Thanks for the info the other links were very useful for me also!
Apr 03, 2008 11:27 AM #7
Rainer
48,394
A. Grey
Vidlisting.com - Bremerton, WA
Real Estate Video Mentor - Vidlisting.com

Jo: Think of the catalog as a virtual storage and work area out in the internet. It holds representations of video and other content rather than actual content (like your hard drive)  

From the catalog, you can make individual video widgets, video bars of up to 5 videos or Real Estate Shows, and "send" content to friends or groups of friends. Since the actual videos never move from wherever they are stored, the representations can be "sent" to others instantly without any further uploading or waiting. 

Hope that helps!

Tony

Apr 03, 2008 11:53 AM #8
Ambassador
535,805
JO SOSS
HOMEFRONT Realty - Bremerton, WA
Kitsap County WA Real Estate - HOMEFRONT Realty

Thanks Tony - yes thare does!

Apr 03, 2008 12:02 PM #9
Rainer
7,769
Alan Robinson
PTE REAL ESTATE GROUP - Phoenix, AZ
sweet I've already got my hands dirt with this
Apr 03, 2008 03:13 PM #10
Rainer
48,394
A. Grey
Vidlisting.com - Bremerton, WA
Real Estate Video Mentor - Vidlisting.com

Michael:  I take it that you liked it!  :)  It really is drop dead simple and effective.

Tony

Apr 03, 2008 03:19 PM #11
Rainer
122,017
Christy Powers
Keller Williams Coastal Area Partners - Pooler, GA
Pooler, Savannah Real Estate Agent
I know I know....stop pushing me....I'll do it, I promise. I just need a little time....hehe. I know I should. I want to. I just have to getup the nerve to go to video!
Apr 03, 2008 09:54 PM #12
Rainmaker
954,820
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
CNE - ASP - SRES .... Uxbridge Ontario Real Estate
Tony - And here I thought all I had to do was post post and more post jut like location location location now I have to learn to push and pull as well. The learning never stops.
Apr 03, 2008 10:05 PM #13
Rainer
48,394
A. Grey
Vidlisting.com - Bremerton, WA
Real Estate Video Mentor - Vidlisting.com

Christy:  there isn't pushing anymore...you've got to fight the pull as well.  :)

Kathy: The right tools will do the pushing and pulling for you. We think that this tool is a step in the direction of having less work for you with better results.

Tony

Apr 04, 2008 07:29 AM #14
Rainer
21,485
Megan McGonigal
Integrity Real Estate - Northeast, MD
CRP - Cecil County, MD & Harford County, MD Real Estate
Hi Tony, Thanks for the tips. I am going to bookmark this to look at the link later.
Apr 05, 2008 10:39 PM #15
Rainer
48,394
A. Grey
Vidlisting.com - Bremerton, WA
Real Estate Video Mentor - Vidlisting.com

Megan you are welcome.

Apr 06, 2008 11:59 PM #16
Rainer
14,264
Geoff Scowcroft
Coldwell Banker - Studio City, CA
Interesting ideas. I'm the webmaster for a social networking site for musicians (strings.ning.com). I'll be checking out the links. Thanks!
Apr 07, 2008 12:19 AM #17
Rainer
48,394
A. Grey
Vidlisting.com - Bremerton, WA
Real Estate Video Mentor - Vidlisting.com

Geoff:  Great! If you have any questions just let me know.

Tony

Apr 07, 2008 01:16 AM #18
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A. Grey

Real Estate Video Mentor - Vidlisting.com
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