Discriminating business?

By
Home Stager with Arkansas Staging Professionals

 I stumbled across a new concept in running a Professional Staging business. And apparently there are quite a few out there embracing this approach.

I have seen several professional stagers who will choose whether or not to stage a home for you based on their beliefs of how likely your home will sell. In other words, they want to keep their record of success rates high.

I suppose I am not sure how I feel about that. It seems that if you only offer professional staging services for homes that you know will sell anyways, then what value are you really offering the home owner? It sounds to me like these professional stagers are turning away the people who need their staging services the most!

ANYONE can have great success rates if they are only willing to stage a home that is already most likely to sell. If a homeowner requests my services to help them sell their home, and if they implement my professional strategies, their home will BECOME a "most likely to sell" listing.

I am successful when they (homeowners, realtors, etc.) are successful. And that is truly the whole idea behind professional staging!

 

Let Arkansas Staging Pros help you sell your home or commercial property!

Visit www.ArkansasStagingPros.com for more information...

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Groups:
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Tags:
staging
home owners
realtors
sell
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Anonymous #8
Anonymous
Emma Vargas, Simply Staging

I had no idea that was going on.  Maybe this is why my stats aren't as good as some of the ones I've seen out there.   I believe every home can benefit from being properly prepared, even if there's only a very small budget involved.  It is absolutely better than doing nothing at all. 

My goal is to help the homeowner sell a house, not increase my stats.  If we start to discriminate, then we are turning away the people that most need our help.  I for one never turn a job away, regardless of how bad it is.  If the homeowner is willing to work with me, big budget or not, they won't be disappointed in the results. 

April 08, 2008 01:00 PM
Rainer
3,880
Angela Spearman
Arkansas Staging Professionals

Emma, I agree. It can be difficult to understand how there may be little ROI when all  you have invested is about $300 and some time to clean up and implement the stating strategies that your professional stager creates specifically for your home and your demographics and your market conditions. The results always contribute to the final sale of the home - whether in a shorter amount of time or even for a higher price.

Bob, I wanted to come back and comment on your post again. Finding the right price is absolutely essential to the sale of the home. Staged or not, the home is only worth so much. That's why, in my market, I hesitate to go on and on about raising the listing price due to staging services, but rather to help the home stand out from the other comparable homes so it sells before the others do. If 2 homes have the same comps and same listing price in the same great location, then the staged home will have more appeal and sell before/instead of the unstaged home. Not staging a home sells the competition!

April 08, 2008 02:57 PM
Rainmaker
698,852
Barbara S. Duncan
CRS, GRI, e-PRO, Searcy AR
RE/MAX Advantage

Angela, I didn't know home stagers had stats too.  I would think that in certain cases a house would not even be for sell and they just want some help decorating.  Is that a viable option?

 

April 08, 2008 03:22 PM
Rainer
3,880
Angela Spearman
Arkansas Staging Professionals

Barbara,

Of course decorating is an option for my business services, but there is a difference between staging a home to sell and "staging" a home for living. And if I were to decorate a home or help a home owner achieve a more organized and functional lifestyle, I should not include that person's home in my sales statistics. (If you are interested in my statistics I would be happy to define them for you. But a decorating service has little to do with staging to sell. In fact, that is the topic of my upcoming blog: Decorating vs Staging. So watch for its appearance!)

By the way, yes I have background and experience in Interior Design and Decorating and would love to offer those services to home owners in Searcy. Thanks for replying to my blog! I've had so much fun on AR with you! -Angela

April 08, 2008 04:22 PM
Rainer
251,263
Cindy Lin
Staged4more Home Staging & Redesigns // EcoJoe

I think such business approach is a bit silly. None of us has a crystal ball to see into the future, to "predict" a house doesn't sell is a self-fulfilling prophecy.

Great topic,

Cindy 

April 08, 2008 06:22 PM
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Angela Spearman

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Let's talk about market conditions, trends, and the future of Searcy. What services are most helpful to real estate professionals? How do real estate professionals impact the Central Arkansas economy? I am excited to help each other realize just how much we influence the world around us!