Custom Sites or Template Sites? Which way do I go?

By
Real Estate Agent with Rocky Mountain Real Estate

I know there are a ton of different companies out there that cater specifically to real estate industry web sites.  I've spoken at length with about 4 of these companies, as well as a couple of custom web designers.  I'm trying to decide which route would be better.  Here are the pros and cons that I have come up with. 

Custom Sites

+ Ability to have more input on design, layout, content etc.

+ Ability to have a few more bells and whistles.  (Flash etc.)

+ Designed around your branding (Logo, etc.)

- A lot more expensive.  You don't get the bulk pricing like the big boys

- Slower design period.  You have to come up with a lot of content.  (Text, pictures, etc.)

- Deal with more companies, (Hosting companies, design companies, SEO companies)

Template Sites

+ Quick.  You can have your site on-line as quick as a few minutes, to a few days.

+ Less time consuming.  A lot of content is already there for you.

+ Less expensive.  You really do get a lot for your money

- Less flexibility on design.

- Less originality.

- More corporate atmosphere.  On hold with customer service a lot.

I need advice!  Let me know which direction you guys went, and if you regret it or not.  I'd like to look back a year from now and know that I made the right decision.  Thanks in advance for your help!

 

 

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real estate websites
seo for real estate industry
custom real estate sites
template real estate sites

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Rainer
14,259
Geoff Scowcroft
Coldwell Banker

If your not a tech, I would use a template site. Are you selling real estate or learning how to program? I'm not sure of the cost vs. benifit of hiring someone to create a custom site. That can get very expensive. Check out the standard ones and see which sites match your personality.

I'm a tech and a software developer, so I developed our site (www.geoffre.com). I would not recommend this for most folks. I use Godaddy and ASP.NET 2.0, currently moving to 3.5 (ok, I can't shake off my geek).

April 17, 2008 12:49 AM
Rainer
15,905
Ben Myers
Broker, GRI, SRES, Boise, Idaho
Rocky Mountain Real Estate

Patsy - Thanks for the info.  I'm going to at the very least get in touch with them for more info. 

Jim - Nice job!  How does your site rank in the search engines?  I know that is the most important part of any site.

Geoff - I am not a programmer, nor will I ever be.  I think the best way or me to have a functional, profitable site will be to have someone else do it. 

Anyone else out there have any does and don'ts when choosing a website?  I'd love all the advice I can get.  Thanks to everyone who has commented so far, you guys have been a great help. 

April 17, 2008 11:27 AM
Rainer
48,339
Tucson Real Estate Experts Anne McKechnie
Previews Property Specialist
Coldwell Banker Residential Brokerage

I have gone around and around with sites. I would get a realestatewebmasters.com  site or dakno.com site. Both have their act together and produce good sites

 

April 17, 2008 05:26 PM
Rainer
15,905
Ben Myers
Broker, GRI, SRES, Boise, Idaho
Rocky Mountain Real Estate
Thanks Anne and Eddie.  I've had a couple of people tell me to go that route.  I'm definitely going to look into both companies.  Thanks for the input. 
April 18, 2008 04:42 PM
Rainmaker
872,992
Adrian Willanger
Profit from my two decades of experience
206 909-7536 TheHomeFunnel.com

Ben Thanks for the info I just got off the phone with a rep from Z57. So any thoughts or comments about them would be appreciated.

 

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September 28, 2011 01:15 PM
Anonymous
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Rainer
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Ben Myers

Broker, GRI, SRES, Boise, Idaho
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