Search Engine Rankings

By
Real Estate Agent with Prominent Realty Group

I thought I would delve into search engine rankings a bit. What prompted this post was the obvious distress by one of the members for losing her ranking on Yahoo. First, let me specify that I am going to stating some things in a generic terms, because each engine does look for specific things in their ranking algos. Can't you have good rankings on all three?  Of course you can.  It just doesn't happen all that often!

Of the big three engines, Google, Yahoo and MSN, Google is probably the most stable as far as results are concerned.  If you manage to get a good ranking on google for a term, you generally don't move all that much if you are maintaining your site. By that, I mean getting new links (not a lot but some) and adding new content.  Yahoo and MSN's results vary a lot more. Probably the biggest yoo yoo in results is MSN. One day you could be number one, the next your at number 50. Their algo changes are very, very big.  Yahoo is very similar, to a smaller extent. Its been my experience that Yahoo likes a lot of the same things as google, but not all. Yahoo also seems to find duplicate content and is quicker to penalize a site than the other two engines. One thing that will get you kicked from Yahoo is a lot of interlinking.  Too many reciprocal links with other sites can get you banned from yahoo, although there are some mitigating reasons which I'll go into at another time.

The best thing you can do in the fast of a ranking drop is to keep promoting your site in the traditional ways. Getting new relevant links to it and above all else, adding fresh content. Sometimes ranking drops are nothing more than a hiccup if you will, and sites soon return to their original place. If after a week or so you don't see your rankings return, it probably means that a significant algorithm change has been made.  Take a look at the sites that are now ranking for that term.  Sometimes algo changes are just reversals back to prior algos and not all rankings are actually valid. A good example would be a site using "black hat" techniques.  If they re-appear, the odds are good they won't be staying for long. In order to regain your ranking, you may need to taylor your site more towards that term.  There are several ways to do that, like adding more content about that specific terms or gain links with that anchor text from relevant, trusted sites.  In the ranking game, sure and steady wins the race.  -Charles

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Rainer
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Jonathan Greene
Team Greene Realty - Tampa, FL
This is extremely informative material.  I would be interested in learning a lot more about this.
Aug 20, 2006 03:36 PM #1
Rainer
452,137
Jacqulyn Richey
Prominent Realty Group - Las Vegas, NV
Las Vegas Real Estate

Jonathan, I'm going to be doing a several week series on search engines, strategy, content, etc. Most posts will be available to members, some to only associates, but please stay tuned and thank you for your feedback. - Charles

 

Aug 20, 2006 04:31 PM #2
Rainer
154,486
Shannon Moore
Green Lion Realty - North Port, FL
Realtor, Sarasota & Charlotte
As always, very informative. I may not always comment on your blogs but I always read them.
Aug 20, 2006 04:46 PM #3
Rainer
284,241
Ken Smith
Suburban House Hunters - Arlington Heights, IL
Nice post Charles. If you ever feel like posting on the webnewsforus blog let me know, you will naturally get a link out of the deal ;) .
Aug 20, 2006 04:53 PM #4
Rainer
283,708
Teri Isner
Keller Williams Celebration - Orlando, FL
GRI, CRS, CIPS
Keep posting on this I have some stealth sites that 4 guys in India maintain in the search engines.  It just takes so much time to stay on top of all this but is interesting to read about what they are doing. 
Aug 20, 2006 05:04 PM #5
Rainer
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Christopher Smith
TREGO REALTY - Cedar Rapids, IA
I agree and ditto with Jonathon, more, more, more SEO blogs please!!!  Thank you!
Aug 20, 2006 08:58 PM #6
Rainmaker
246,143
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699

I look forward to hearing more about linking with other realtors etc. and the effect that results with search engines and their views. Thank you for commenting on my blog with your link.

Aug 24, 2006 10:17 AM #7
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Rainer
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Jacqulyn Richey

Las Vegas Real Estate
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