Facebook tips for Business

By
Services for Real Estate Pros with Renttropolis

Facebook is not for college students anymore.  Many businesses are taking advantage of the exposure (either locally or not) that facebook can prvide their business.  You can create a free page about your business, a group to offer real estate advise or share a common interest, post free market place listings - and much more.

Profile Page
The most important real estate in Facebook. This is the first page people will see when they stumble upon you.
Fill out the entire profile, be authentic, show off your talents, hobbies, brand and share your story for everyone to see

Pages
Pages were launched by Facebook in November 2007 as a way for businesses of many types to easily establish a brand presence on Facebook. Consider them a profile for your brand or service.

Mini Feed and News Feed
Whenever you do "something" in Facebook it gets posted in your feed. Change your profile, and your friends will see a post, add an application and your friends will be able to read about it.

Groups
You can create groups or participate in groups related to your industry. Creating a group gives you control over the "profile" of that group, the posts and most of the content.

Events
A Facebook application that allows you to announce and promote any event you are having

Notes and Photos
Share blog posts (you can import your own blog feed).
Create a photo album and be sure to use the TAG feature and list any friends in the photo that have facebook profiles.

Messages
Much like email (only limited) Messages allow you to send notes to people you are connected to. Actually you can send a note to people you are not connected to, but be warned - you do not want to be flagged for spamming.

Marketplace
Facebook Classifieds. You can post items for sale, services offered, job openings, etc.
Ads appear in your network only - and again, do not get "spammy" that will get you banned.

Share / Posted Items
Create links to Facebook pages, photos, events, etc...

Networks
When you join Facebook you have the option of becoming the member of a Network. Networks can be geographical (Albany, NY) or educational (S.U.N.Y. Albany)

Examples:

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Show All Comments
Rainmaker
745,085
Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

Hi Melissa,

Thanks for the tips and have a great week.  Michael A. Caruso

Apr 23, 2008 06:38 PM #1
Rainmaker
127,195
Amy McAllister
Amy McAllister Realty LLC - Hood River, OR
REALTOR Hood River, Oregon
Hi melissa, I enjoyed the tips. I am just learning about facebook and how to use it. Amy
Apr 23, 2008 06:50 PM #2
Rainmaker
206,843
Erin Newington and Terri Moule
(916) 548-9198 Real Estate Masters - Elk Grove, CA
Elk Grove Realtors (916) 585-3858
I need to check that out!  Isn't like a myspace?  thanks for the info!
Apr 23, 2008 06:51 PM #3
Rainmaker
696,058
Lanre Folayan
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC - Washington, DC
How much is my Petworth DC House Worth?
Melissa I have made some changes - added some things and took away some stuff to my Facebook profile. Like you said,it is not a college thing no more. A lot of business are now using it. Great post.
Apr 23, 2008 06:56 PM #4
Rainer
6,702
Melissa Ward
Renttropolis - Saratoga Springs, NY
It is not like MySpace - There is greater interaction between friends... I think it allows for better relationship building.  There are tools for business and some stuff just for fun... you have to remember this is about "pull marketing" vs. "push marketing" Pull marketing brings people to you - they want to find out more about you and your business because you are not screaming "buy me" in their face... :)  Enjoy
Apr 23, 2008 08:41 PM #5
Rainmaker
100,067
Trey Affolter
Keller Williams Realty - Tacoma, WA
Brings HOME Results!

Thanks. I have been using Facebook a lot lately and appreciated your imput.

Jul 10, 2008 10:41 AM #6
Rainer
13,329
Andrew Kyle
Royal LePage Foothills - Calgary, AB
Calgary Condo Realtor

Good stuff Trey.  I would add the cribfinder/facebook widget to the list of things people might want to add to their Facebook profile: http://apps.facebook.com/cribfinder/

Jul 10, 2008 01:24 PM #7
Rainmaker
233,382
Troy Erickson
Diverse Solutions Realty www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

I just set up my facebook account and I can't find half of these things you posted about?  Where are all these things, like pages, groups, marketplace, within facebook.  All I seem to be getting now are feeds from my friends, and lots of them.

Oct 30, 2008 02:34 PM #8
Anonymous
Anonymous
Melissa Ward

Troy - If you go to your faecbook home page (click on home or the facebook logo) on the right hand side there should be a bar with a list of some items in it.  Groups, Pages, Marketplace are usually there.  If they are not, you can add them through APPLICATIONS.

http://www.facebook.com/applications/ and search for applications that will be of benefit to you.

Some of my favorite business applications include: Notes, Posted Items, Groups, Business Card, Twitter, Blog Network, Videos, my links, testimonials and introduce me.

You can take a look at my page http://www.facebook.com/profile.php?id=675796115 and you can see the page I set up for Renttropolis http://www.facebook.com/pages/Renttropolis/5870033562 and NewWard Development http://www.facebook.com/pages/Ballston-Spa-NY/NewWard-Development-LLC/7345601548 (I still want to jazz those up some)

I hope that helps... let me know

Oct 30, 2008 02:49 PM #9
Rainer
11,271
Tracy Miller
Canton, MS
S. S. Specialist

Melissa, thanks so much for posting this blog.  I picked up a lot of useful information from your article.  I subscribed to Facebook about a month ago and I've been having a hard time figuring out how to use the system to my benefit  --- so I'm really glad I came across your blog. 

Oct 30, 2008 03:23 PM #10
Anonymous
Anonymous
Anonymous

Tracey  you are more then welcome - if you need anything else, just give a shout :)

Oct 30, 2008 10:57 PM #11
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Rainer
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Melissa Ward

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