Google Maps Real Estate Listings- Are the agents and MLS boards Nervous?

By
Real Estate Agent with Gentry Realty

It's not a secret- Google wants to be your destination for all-things-web.

Your local Multiple Listings Service wants to be the best (and official) source for home listings.

There are many online competitors who want to be both.

Mappable listings are wonderful- they help buyers see where the homes are.

Hovering around like an all seeing angel- buyers are able to view what's available and at what price.

It's the fly-over equivalent of driving the neighborhoods.

Many Real Estate Agents do not welcome this ease of use.

Is it any surprise?

Can the average real estate agent compete with Google's vast resources and technology geniuses?

Not directly. Of course we can try to adopt enabling technology- but we have several advantages.
  • You can't phone Google about the listing.
  • Google won't write the sales contract. 
  • They're not real estate agents.

I decided long ago that technology can not be stopped.

If someone offers superior service it is every business persons charge to rise to the occasion.

We may not compete directly with regard to technology but we can out-service them.

We can also take the ol' "if-you-can't-beat-them-join-them" approach.

Which brings us to Google's latest offering.

When you enter an address into google you might (depending on your location) see a new option.

Let's try a map search of Mesa Arizona

See that link to the right? ... it's the one that reads "Show Search Options"

showsearch

When you click on the link something new appears... check out the drop-down menu.

show real estate

There you are! ... well... whattaya say we give this real estate search a try?

Google Real Estate Map View

To the left you see an overview... it includes the typical necessary information.

Note: I've obscured the addresses out of respect for privacy.

To the right you'll see a map... you can zoom in or out and move the map around.

As you click on an alphabetized marker you'll see that listing's details.

Let me anticipate your questions:

  1. Where do they get this information? From a variety of sources, including users of GoogleBase.
  2. Can I add my own listings? Anyone who wishes... GoogleBase Real Estate Help.
  3. Am I allowed to do this? Check the rules with your MLS.
Epilogue

This isn't new. Google has been experimenting with this for a while.

Also... there are many map based solutions out there... this is just one more.

Finally- does it mean the end of the real estate agent?

No... not at all... it's just another resource.

------

Chuck Willman is a real estate agent based in the Phoenix Metro Area.
He can be found at www.AZvest.com.
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Topic:
ActiveRain Community
Groups:
Gadgets, Tools, & Extras
Real Estate Technology
Tech Corner
The Art Of Marketing You
Web 2.0
Tags:
mls
mapping
google
googlebase

Comments 21 New Comment

Rainmaker
473,156
Steve Scheer
Highlands Ranch Real Estate - Denver Real Estate
Realty Oasis - Metro Brokers

Chuck, I liked the post as well - I need to look into it further though, while my listings are current on google base, they are not here on this particualr search, yet.  Off to figure this out...

June 10, 2008 06:48 PM
Rainmaker
248,431
Chuck Willman
Realtor - Arizona - 480.292.0600
Gentry Realty

Frances- I'm sure they'll be more and more done with mapping; I also get the feeling gps will become standard in cell phones at some point.

Jeff- I also like to see my listing at other portals... I'm not even bothered if they are "skinned" to show the buyer's agent as the supplier- any way to bring more buyers to my listings is great in my book.

Lane- I'm going to have to hunt down that widget.

Steve- There are so many loose ends to track but it's hard to bet against the power of google.

June 12, 2008 11:50 AM
Rainer
5,717
James Cox
Seven Design Studios

As a website developer we have been extremely frustrated with the MLS's (6 to be exact) we deal with.  With Google getting into the market this will force MLS's to play catch up and or let outside vendors do more for their clients. 

James Cox
Seven Design Studios
Internet Marketing & Website Design

June 16, 2008 08:39 PM
Rainmaker
248,431
Chuck Willman
Realtor - Arizona - 480.292.0600
Gentry Realty

You're right James... my local MLS has an antiquated system that is just now undergoing an overhaul... no doubt competition helps spur the boards to keep up.

June 16, 2008 08:46 PM
Rainer
16,041
Larry Beck
PrintAgent.com / Pixel Perfect Design

I feel this is a great resource / tool for Real Estate Agent, like you said Google does not writte up the contracts!

June 18, 2008 01:48 AM
Rainmaker
248,431

Chuck Willman

Realtor - Arizona - 480.292.0600
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