Keeping it short and sweet

By
Real Estate Mortgage Broker with Guaranteed Rate Inc.

TELL ALL OF YOUR CLIENTS

"IT IS ONLY A BUYERS MARKET IF YOU BUY SOMETHING "

We all see it everyday. As a loan officer my pre-approval pipeline is going to burst. Meanwhile as agents you are spending you weekly food budget on gas driving "shoppers from place to place"

We need to rethink how we qualify our people. Ask the right questions for trial closes.

When interviewing people try and gage there commitment level. You can do this by being very direct. after getting the criteria of the house they want,  ask them: "assuming we find this house are you guys going to put an offer in?" 

Tell them it is OK to be a shopper instead of a buyer. At least this way you know what you are dealing with. Offer them with a different set of services geared towards shoppers. It will save you time, money and frustration.

These people need to be contact frequently but they do not need to be driven around. Continue to reiterate that buyer sometime wait themselvfes right into a sellers market. Shoppers need drip marketing Buyers need personal attention!

 

Good luck

 

 

 

 

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Rainer
5,336
Jimmy Collins
Knoxville Area Real Estate
Century 21 Select Properties

Good post. I think sometimes agents are afraid of offending someone by asking their true intentions.

May 19, 2008 09:07 AM
Rainmaker
842,834
Steve Loynd
800-926-5653, White Mountains NH
Alpine Lakes Real Estate Inc.,

The Direct approach is usually the best, it lets the buyer know we aren't just doing this for fun!, I tell people I don't need the practice any more. Steve

May 19, 2008 09:11 AM
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Rainer
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Ken Jordan

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