SEO “Keyword Research” Module #2: Realtor’s Guide to Understanding Your Target Audience Language

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Real Estate Services with Inner Architect

Keywords, keyword phrases, and keyword research are the next step to understanding how to attract traffic to your blog. In our first Module “SEO Basics” we provided links to SEO information to begin your education into this very important step in your marketing campaign. Searchenginepeople.com writer Ruud Hein provides an excellent look at how important keywords and keyword phrases are to your business.

Audience Language

Your aim should be to identify the keywords and keyword phrases that your target audience will utilize in searching for information about your product(s), service(s), business, industry and the area you operate within

Keywords and Keyword Research

List of Keyword Tools To Help You Find Your Audience “Language”

1. Google Adwords Keyword Tool: Get fresh ideas from the leader in the industry

2. Free Keywords: Another place to find new keywords is at freekeywords.wordtracker.com site

3. Keyword Discovery: “Over 80% of online transactions begin with a keyword search” and according to NAR over 70% of consumers interested in buying or selling real estate begin their search online. This site is a fantastic spot to begin your search with the Keyword Discovery tool.

 

For more information about SEO, Realtor Marketing Tools, Blogging, or networking please visit my blog at http://deansguide.wordpress.com

 

Best of luck everyone!

 

dean

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Rainer
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Joshua & Kathy Schmidt
ERA Henley Real Estate

Dean,

     This is a great series of posts.  I truly appreciate all of your work!

May 21, 2008 09:55 AM
Rainer
55,557
Doug Fritchie
DOUG FRITCHIE-Silver Legacy Properties,Inc.

Hey Dean~Now I have bookmarked both of your SEO blogs and I am going to figure it out.

May 21, 2008 10:48 AM
Rainmaker
142,535
Dean Guadagni
Inner Architect

Hi Joshua and Kathy,

 

You are welcome and more is coming. I plan to run a series on blogging and other tools. I am glad you are getting value. I am no SEO expert so I am in the same mode of exploration and application.

 

Best to you both!

 

dean

May 21, 2008 11:04 AM
Rainmaker
142,535
Dean Guadagni
Inner Architect

Hey Doug!

 

Man I can't thank yoiu enough for reading and commenting. I am also exploring SEO and I am by no means an expert. The guys at searchenginepeople are great and so is Chicago's own Jeffrey Smith. Both sources are rich and frankly over my head at times. But that's how you eventually learn-one painful osmosis filled session at a time.

If you need more how to guides, tips, or information on the 1031 scandals, blogging, marketing for real estate, networking offline, and events please check out my blog:

http://deansguide.wordpress.com

 

May 21, 2008 11:07 AM
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Dean Guadagni

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Additional Information

Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).