Active Rain INSTRUCTIONS: How to Post your Listings

By
Services for Real Estate Pros with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

THESE ARE NEW INSTRUCTIONS:  PLEASE READ!!  I suggest printing this instructional page for reference, 
when placing a new listing, or updating an existing one here on Active Rain and Localism.com websites.

STEP 1: First Join Group:
                Activerain MLS Online 




                STEP 2: Create a NEW POST:
            What Information Should I Include? (The Order Below is Recommended)

1.  Your Title: ALWAYS Use the Address, City, State, and Zip. This will help Buyers and Sellers Find Properties
2.  Your Entry: A Catchy phrase or "Value Statement" about the Property (All on 1 Line 1)
3.  2-4  small photos side by side, with space in between ( 1in. x 1in. ) NOTE: ***Not Too Big***
4.  Property Bedrooms, Baths, Year Built, Square Footage and Price is all you need on this line
5.  A Brief Description of Features, Ammenities, Community etc  (No more than 2-3 lines)
6.  A link to the property webpage or virtual tour

See Sample below:

=========================================================================
_________________________________________________________________________________________________
                                                                                                      SAMPLE:


(TITLE) - 2130 Havenhill Drive, Benicia, Ca 94510

(CATCHY PHRASE) - Benicia Waterview with detached studio/workshop

2130 Havenhill Drive  2130 Havenhill Drive  2130 Havenhill drive

 4 bedrooom, 2.5 Baths.    YrBlt. 2002  SqFt. 2850                                                                 $  749,500.00

One of a kind property with a large detached workshop and office/studio. Ample storage with a 4-car garage,
RV and/or boat parking. Floors include marble, ceramic tile and new carpet. Solid granite countertops in kitchen,
updated cabinetry. All bathrooms have been upgraded. Two fireplaces. Professionally landscaped yard with Jacuzzi spa.

                                                                                                                   Click HERE for more Details

____________________________________________________________________________________________

==============================================================

 INSTRUCTIONS CONTINUED:

FYI - TIP: Photos can be saved right off your Local MLS, and maps can be obtained online at www.mapbuilder.com , http://cyberhomes.com and www.earth.google.com

Be sure to add a link to your local MLS listing URL address or ie: 123AppleDrive.com, even the Virtual Tour, wherever you may have it posted on the web. Use the hyper link tool to prevent long and unattractive URL addresses in your listing.

STEP 3: Once you have your listing all put together like the sample above, you are going to want to post it in Active Rain.  First off, you will want to make sure that you do the following:

  • Use pertinent Tag words for the search engines...
  • The Visability should be set to Public
  • Put a check in the box that says for Consumers
  • Then check the one that says "Advertise A Listing" (Region Required)
  • DO NOT PUT A CHECK IN THE BOX THAT SAYS  "For Real Estate Professionals!!
  • Put a check mark in the box to add it on the Activerain MLS Online Group

                                                  See Sample of How to Post Below:


  

At this point, you want to select your Region:

  • It is important to take it down to the Neighborhood level
  • Another idea is post it initially in the City, and then move it to the Neighborhood later on





Now select POST BLOG ENTRY and you're done!!

Lastly: What should you do when your listing expires, sells, gets withdrawn, or cancels?
YOU MUST KEEP YOUR INVENTORY UP TO DATE! JUST LIKE YOUR REGULAR MLS!!

My recommendation for now, is to put the "Status Word"  in the Title of the Post:(as seen below)

I don't feel that listings should ever be removed at this point, they are your blog and as long as you update them and post the status in the Title Bar, this should work ok for now.  We are all open for ideas, suggestions, comments or concerns.  I Hope this information helps you.

Finally, keep your posts neat and clean! The worst thing you can do is have clutter, sentences that run on for 6 feet past the screen, photos the sizes of postcards, and links that are not hyperlinked properly, and posted to groups where they don't belong.

There are many support documents and blogs on how to use the AR editor effectively. I suggest you try a search if you need additional help beyond this. You can also leave a comment here if you need additional support.  Good luck to you, and thanks for joining the Activerain MLS Online Network.

Here are some additional helpful links:

http://activerain.com/blogsview/18495/How-to-Add-Pictures
http://activerain.com/blogsview/15195/Ultimate-guide-to-building

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Ambassador
719,037
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Campbell Realty - the best way is to create a blog post on your own Blog and then just add it to the group. That way you can use the Localism options to add a geographic location and region, and the keyword box to add tags.  Yiu can use scribefire (a firefox browser add-on) to change fonts.

Jan 24, 2011 06:44 PM #361
Rainer
135,113
Michele Myers
Prudential Homesale Services Group - Harrisburg, PA
Harrisburg/Hershey Realtor

Brad, I just found this group . . .terrific!  I will do my best to follow the guidelines.  What has been the experience from agents who have used this blog?

Mar 01, 2011 08:18 PM #363
Ambassador
719,037
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Hi Michele - this was written a long time ago.  Guidelines may have adjusted a bit ...  

Just be yourself, use the tools provided, and if I could suggest writing about community and neighborhoods more than just individual listings, I think your posts will last longer on the web, get more traffic, and provide more value to your readers.  We have plenty of MLS systems and syndication in place to cover the rest.  :-) 

just my 2 cents.

Mar 04, 2011 04:42 PM #364
Rainer
45,186
Michele Norris
Crystal Realty - Incline Village Nevada - Incline Village, NV
((( Buy or Sell, Call Michele ))) Lake Tahoe NV

Hi Brad,

Funny, I was just reading,  and there I see "Hi Michele - this was written a long time ago..."

You responded to Michele Myers...Well, here's another "Michele" who happens to appreciate your advice!

Mar 25, 2011 03:30 AM #365
Rainer
45,186
Michele Norris
Crystal Realty - Incline Village Nevada - Incline Village, NV
((( Buy or Sell, Call Michele ))) Lake Tahoe NV

Hi Brad,

Funny, I was just reading,  and there I see "Hi Michele - this was written a long time ago..."

You responded to Michele Myers...Well, here's another "Michele" who happens to appreciate your advice!

Mar 25, 2011 03:30 AM #366
Ambassador
719,037
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Hi Michele Norris - and just so you know, I do read every single comment on my AR Blog and in many cases, will reply or call the individual who responds to my posts...  when necessary of course.  Thanks for stopping by and commenting, It always nice to be appreciated and that goes both ways!!  :-)

Mar 25, 2011 10:27 AM #367
Rainmaker
94,127
Bruce Bachtel
Keller Williams Realty - Greenville, SC
Greenville SC Real Estate

Thanks for the great information.  I will follow your instructions.

Oct 17, 2011 08:52 AM #368
Rainer
13,092
Lelis Navas
Exit Scott Ryan Realty - Coconut Creek, FL
CDPE, REALTOR - Certified Distressed Property Expert

Thanks so much for the instruction manual!!!!!!!!!Great Job

Feb 06, 2012 11:10 PM #369
Rainer
111,038
Caprice Couselle Realtor Morristown Homes For Sale
Keller Williams Realty - Morristown, NJ
First Time Home Buyers,Relocation,Horse Farms

Brad, This is a great post. Posting your listings on a different format is not as easy as it looks. I have book marked your post and I will use it as a guide. Thank you. Caprice

Mar 18, 2012 11:21 AM #370
Ambassador
719,037
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Thanks Caprice - since this post was written, I have a different opinion about how to "BLOG" about listings. 

I think to give a blog post some shelf life and keep it alive for years to come, agents should blog about the neighborhood and community, and just include the listing as part of the topic and post.  This way when the home sells or gets taken off the market, the hyper-local information is still useful to consumers when found during a search, and doesn't render the post useless and dead just because that home is no loner available. 

To some this will make sense, to others it won't primarily die to a marketing mindset that has been deeply embedded into us.  The approach I mention above is working very well for many hyper-local bloggers on the ActiveRain platform and out on the We=b in general.  Thanks for stopping by and for commenting, I sincerely appreciate your time and feedback.

Mar 19, 2012 08:25 AM #371
Rainer
111,038
Caprice Couselle Realtor Morristown Homes For Sale
Keller Williams Realty - Morristown, NJ
First Time Home Buyers,Relocation,Horse Farms

Thanks Brad. That's very logical. So I will remember . It also keeps the marketing and photos that you created for the home active Caprice

Apr 08, 2012 06:57 PM #372
Rainmaker
546,348
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent!

Thanks so much for this post.. I needed to know exactly what is expected in doing this.

Feb 03, 2013 06:42 PM #373
Rainer
83,379
Joan Hubbard
Brown-Kortkamp Realty Co. - Saint Louis, MO

Hello Brad - My question - What is the best way to sort for listings that have been posted on Active Rain?

 

thanks - joan

May 21, 2013 08:21 AM #374
Ambassador
719,037
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
Unfortunately, ActiveRain has not yet added the ability to sort posts within groups. Maybe a suggestion to the powers that be would be good? I would throw the idea to Bob Stewart at ActiveRain.
May 21, 2013 08:30 AM #375
Rainmaker
1,427,956
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Good post Brad. Anything to increase exposure, shine the marketing light brighter is a very good thing.

Nov 28, 2013 06:40 AM #376
Ambassador
719,037
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
One can NEVER have too much exposure of their brand, their services, or their clients homes that are for sale! :-)
Nov 28, 2013 08:11 AM #377
Rainmaker
110,431
Paula McDaniel
Prudential RealtyCenter.com - Chattanooga, TN
Chattanooga's Best Luxury Home Realtor!

Thank you Brad. 

Feb 14, 2014 08:14 AM #378
Ambassador
719,037
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Anytime Paula, thanks for being the 378th person to read and comment!

HAPPY VALENTINE'S DAY!!!
 

Feb 14, 2014 08:21 AM #379
Rainer
2,950
Jeff Weber SRS CNE SFR CSSN
Ready Set Sold Real Estate - Laveen, AZ
Realtor

Thanks for the information.

Apr 21, 2014 06:44 PM #380
Rainmaker
703,477
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

Thanks for putting this together.  The more exposure the better in my opinion.

May 02, 2014 12:27 PM #381
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Brad Andersohn

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