Know Thy Audience

By
Real Estate Agent with TopBroker Network Real Estate

Comedy/Tragedy Mask

Comedy and tragedy are synonomous.  Just ask my hairdresser.  He's embarking through a journey as a part-time stand-up comedian.  Not one to just "wing it" he chose, instead, to take classes and study with some of the best writers and professional comedians in the Los Angeles comedy scene.  Considering he's performed about 30 times over the last year, not once did his act bomb.  Until this month.  There he stood, joke after joke, folllowed by the excruciating sound of silence, asking himself, "Do I stop now?  Should I continue with the joke or just walk off?" Well, he did finish his act, whereupon, shot immediately to the nearest exit door backstage. He'd done the very same act a few times before  with positive responses from his audience. So what happened?

  1. Location and Choice of Material.  Usually perfoming in L.A. this was his first time in Orange County.  Though only separated by approxamitley 50 miles, it might as well be cross country.  Different crowd, differerent vibe.  What's funny in L.A. isn't so much in the OC. 
  2. Demographics and Wardrobe Malfunctions. The name Sally Struthers isn't going to resonate with a younger, college-age crowd even if you do use Brad and Angelina within the same joke. In L.A., one could care less if a comedian is dressed in a silver jacket and boots.  The OC?  Their idea of ecentricity is a loud Hawaiian shirt.

My hairdresser is amazing. And very, very, funny.  This coming from a woman who lives in Orange County.  Like him, I, too, must know my audience.  Advising grandma with her listing isn't quite on the same page as helping granddaughter navigate her first home purchase.  My Gen-X'rs interest in discussing the cultural breakthrough of the push button phone is greeted with about as much enthusiasm as my older seniors curiosity of texting on an iPhone.

As I move forward in my business, flexibility and adaptability are key components is gaining trust and respect from my clients. I have much to learn about the basics of real estate transactions; purchase agreements, disclosure forms, etc.  I have much to learn about negotiation and my local market.  Mostly though, I had better be aware of my audience no matter what city I perform in. There is one caveat:  In no way am I giving up my flip-flops.

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Rainer
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Kelly McDonald
Lagrange, KY

Carin, this is such a great post and something that is definitely worth noting.  I agree, knowing your audience is very important!

Jun 19, 2008 07:34 AM #1
Rainer
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Carin Arrigo-Zimmer
TopBroker Network Real Estate - Orange, CA
TopBroker Network Real Estate

Kelly - Thank you so much!  I'm still so green with this blogging thing.... Do you blog regularly?  Excuse me for asking, I haven't checked yours lately. :-(  But I will after writing this. :-)

There are so many anecdotes I hear from other people that pertain to our business, or any business for that matter. As a newer real estate consultant, I'm pretty sensitive to who my audience is, at least I try to be.  Along with that, I'm trying to find my voice through blogging, which, I must say, isn't as easy as I thought it would be.

Jun 19, 2008 11:18 AM #2
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Rainer
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Carin Arrigo-Zimmer

TopBroker Network Real Estate
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