Schlitz - Yep, Schlitz is back Milwaukee!! Come out for a taste beer fans.

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Services for Real Estate Pros

I just heard that Original Schlitz  will return to store shelves!!  June 24th was the big day!

The community is invited to Libiamo Restaurant, 221 W. Galena St., originally Schlitz's Brown Bottle tasting room where Schlitz beer brewed with it's original formula will make a comeback.  All are invited to the event, starting a 12 noon, to sample the 1960s formula.

After the tasting ceremony, the beer will be ceremoniously delivered to 50 locations throughout Milwaukee, including  Comet Café, Nomad, Sobelman's,  Wolski's,   Y Not II and many more.


 

The Schlitz Milwaukee brewery was closed in the early 80's, after a change in formula and a strike causing a loss of market share. Through the mid 1970s, Schlitz was the second largest beer in the United States behind Budweiser. 

The beer brand is now owned by Pabst. In Milwaukee, Pabst's beer is contract brewed by the Miller brewery, and the original Schlitz formula is being produced here as well.

 

 Update 7/15 The old fans of Schlitz are running out to get their favorite brew --- the stores can't keep it on their shelves!


You can find great local Brookfield, Wisconsin real estate information on Localism.com April Hayden-Munson Realtor, Southeastern Wisconsin is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.

Serving all of your Southeastern Wisconsin Real Estate Needs. To view homes for sale go to http://www.movewithapril.com/

Posted by April Hayden-Munson RE/MAX Realty 100

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Rainmaker
189,018
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Nice!  I wish I was there!  Im going to a beer launch party after work today....There used to be a brand brewed here in Missoula called Highlander.  And, its coming back.  Fun Fun! 

Jun 20, 2008 01:33 PM #1
Rainmaker
244,308
April Hayden-Munson
Brookfield, WI
Brookfield Wisconsin Real Estate

Milwaukee is still a "beer" town.  I love going to the summer festivals, most of which are sponsored by Miller and other companies. Thanks for stopping by!

Jun 20, 2008 04:27 PM #2
Rainer
135,448
Melody Botting
Melody Botting Real Estate Network - The Colony, TX

Whoo hoo!!!

Jun 20, 2008 05:51 PM #3
Rainmaker
980,298
Georgie Hunter
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Speaking of jokes, this reminds me of one when I lived up in Canada....

Why don't American girls like to drink beer at the beach?

Because they might get sand in their Schlitz.  hahaha

Jun 20, 2008 05:52 PM #4
Rainmaker
244,308
April Hayden-Munson
Brookfield, WI
Brookfield Wisconsin Real Estate

Mel - Yep - it's PART-TAY time!!

Georgina - I LOVE the joke!!

Jun 21, 2008 10:12 AM #5
Rainmaker
1,464,167
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Short Sale - CDPE, REDS

Hey April...

  My Dad retired from Miller Brewing...he used to say it was his job to get the gal in the moon dressed every day...until we started telling that to people.  At our house, "Oh Schlitz" was a four letter beer word we never used...Blog on...enjoy the summer !

Jun 22, 2008 06:50 AM #6
Rainmaker
437,367
JL Boney, III
Russell and Jeffcoat - Columbia, SC
Columbia, SC Real Estate

Schlitz is on the come back path......But Boone's Farm has been with us the whole time!

What's up April?

Jun 22, 2008 01:30 PM #7
Ambassador
1,682,552
Richard Weisser
Better Homes and Gardens Real Estate Metro Brokers - Newnan, GA
Richard Weisser Coweta Newnan Homes for Sale

April...

Where are you hiding? We don't hear much from you anymore.

Jun 22, 2008 06:32 PM #8
Rainmaker
129,853
Jenniffer Lee
RE/MAX Complete Solutions - Boca Raton, FL
Broker/Owner/Realtor at RE/MAX Comple Solutions

Very interesting.  I wondered what happened to them.  Thanks for the info.

Jun 24, 2008 10:09 AM #9
Rainmaker
244,308
April Hayden-Munson
Brookfield, WI
Brookfield Wisconsin Real Estate

Hi Sally or David??

Miller sure is a favorite around here.  I am surprised though, by how many people are running out to get the new "old" Schlitz!

Jun 27, 2008 01:28 PM #10
Rainmaker
244,308
April Hayden-Munson
Brookfield, WI
Brookfield Wisconsin Real Estate

Hi JL -

I'm hiding from you.  Richard threatened to send you my way if I didn't answer the MeMe thing.  Go ahead, try to find me.... LOL

Jun 27, 2008 01:29 PM #11
Rainmaker
244,308
April Hayden-Munson
Brookfield, WI
Brookfield Wisconsin Real Estate

Jenniffer - I have been surprised - in the past few weeks, many people have told me they are stocking up on the "old" Schlitz recipe.  The stores can't keep it in stock!

Jul 15, 2008 06:43 PM #12
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April Hayden-Munson

Brookfield Wisconsin Real Estate
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