Realtors and Brokers: Guy Kawasaki Asks "What's Your Unfair Advantage?"

By
Services for Real Estate Pros with Inner Architect

One of the many nuggets of invaluable wisdom offered at last night’s Silicon Valley Association of Startup Entrepreneurs event was provided via a story about irrepresible powerhouse Guy Kawasaki. The story was told by Entrepreneur, Google and Co-Founder of Jaiku charismatic Jyri Engestrom.

As Jyri first explained he was invited to a Guy Kawasaki presentation to a group of entrepreneurs from Finland. Jyri is of Finnish heritage and acted as one of the liaisons. During one of Kawasaki’s talking points, Guy made the following statement:

“What is your unfair advantage?”

First Impressions

Jyri’s first impression of this statement was that it sounded very arrogant and confrontational until he had a moment to process. Then the statement made perfect sense and was one of the most important tips a entrepreneur could adopt.

Your Unfair Advantage

Your unfair advantage is the one powerful piece that makes your business unique, powerful, successful, and the envy of your competitors. Guy Kawasaki’s unfair advantage is the fact that he can instantly reach a huge audience due to his popularity online. When Guy says something thousands of people listen and often follow his lead

I Don’t Have an Unfair Advantage

According to Jyri, Kawasaki’s posit is simple. In the beginning, very few entrepreneurs or new businesses have an unfair advantage. They don’t have name recognition, fame, monster online audiences, or technology that is unique and ahead of the competition.

Instead most entrepreneurs and businesses begin with no unfair advantage according to Guy

The Solution

If your business does not have a unfair advantage or you the entrepreneur do not have an unfair advantage then you might consider the following:

1. Identify the unfair advantage that would make the greatest impact on your business

2. Hire the human capital, technology, or other entity that will provide you with your unfair advantage

Jyri’s Story was a simple case of recognizing a new industry trend, microblogging aka blogging platform for mobile devices (phones etc.) and chance. At a conference, Jyri met a developer he described as the #1 microblogging developer in the world. Jyri immediately accessed the opportunity and partnered with this man and the rest is Jaiku history.

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Tags:
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Rainmaker
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Joeann Fossland
Advantage Solutions Group - Tucson, AZ
Master Certified Coach to Motivated Agents

I've been following guy on Twitter. Isn't technology amazing?

Jun 21, 2008 11:38 AM #1
Rainmaker
142,617
Dean Guadagni
Inner Architect - San Rafael, CA

JF-Twitter might have been invented by my Italian Grandmother because it feels like the same thing. I have tech friends who bash me for not using twitter but it just feel so invasive. I would rather call someone and attempt to get through, never likely with Guy.

Joeann you have just illustrated a great example of Guy's unfair advantage. People around the globe follow his every move and they often are ready to adopt whatever he is championing--that's power and the ultimate unfair advantage.

Jun 21, 2008 11:44 AM #2
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Rainmaker
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Dean Guadagni

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