Listing Presentation Out, Video In

Real Estate Agent with Long & Foster Real Estate, Inc., Crofton, MD 21114

An out-of-state owner contacted me last week about selling his waterfront property in Anne Arundel County Maryland. 

That's nothing new... in fact, I've been helping Anne Arundel County home sellers since 1973, and I'm pretty good at it.

Whipping out my formerly-standard listing presentation was no longer acceptable, even though it has worked just fine for 35 years (with periodic updating).  Here's what I did differently this time:

I hooked up my new Logitech webcam and made a little video for the sellers, so they could put my face and name togther.  Then I signed up for a free trial of Camtasia and another free trial for Screencast to get my little amateur video production hosted (with step-by-step help from Brad Andersohn over the phone - THANKS, BRAD!). 

Since I'm going out of town for a month and my broker will be covering for me, I sat him down in front of the computer to create a second video introducing him to my clients - a first for him!  Then I sent the two videos off to the prospective seller right away.

Note to Margaret:  Next time you do a video, spend more time on makeup and hair before you go to the office.  Oh well, at least I have some... (hair, that is - my broker doesn't).

When I got back from previewing the property, I signed up for a free trial of Jeff Turner's Real Estate Shows and created a 60-second commercial for the property that I could include with the CMA.

Finally, I pulled out the pre-listing package that Karen Luke and I created for the Week 2 Challenge of the Makeover2Takeover Contest, and customized it for this seller.  I sent that off last night, along with the Real Estate Show for this property.

It remains to be seen whether I'll get the listing - and I may not, since the price I estimated is about a million dollars less than he wants.  But the seller will surely be impressed with what I sent him because a video of someone speaking to you by name about your property has to be more interesting than reading an agent's resume and testimonials.


I wonder what the other two agents sent this seller...


No - don't even ask.  I'm not ready to post a video on the Internet yet,  Maybe next time!


Posted by

Margaret Woda, Long & Foster Real Estate, Inc.
Military Residential Specialist (MilRES®)
(410) 451-6245

Margaret Woda


Search for homes and explore the pages of at your own pace and convenience. You'll find information about homes, communities, military relocation, and the home buying or selling process throughout the greater Crofton area. It will be a privilege to help you, and disappointing you is simply not an option!


Information contained in this blog post is reliable on the date of publication, but it is subject to change without notice.


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Comments 54 New Comment

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Katie Landon Lewes

Margaret you are truly amazing. 

June 28, 2008 03:01 PM
Margaret Woda
Maryland Real Estate & Military Relocation
Long & Foster Real Estate, Inc., Crofton, MD 21114

Who says an ol' dog can't learn new tricks?  I'm gonna go own trying!

June 28, 2008 08:09 PM
Lane Bailey
Realtor & Car Guy
Century 21 Results Realty

You could spend several hours putting together a sample...  ;^ )

And I'm only giving you a hard time because of the video posted right about the statement that you couldn't post a video on the internet yet...

June 28, 2008 09:48 PM
Margaret Rome, Baltimore Maryland
Sell Your Home With Margaret Rome
Broker/ Owner HomeRome Realty-Author "Real Estate the Rome Way" 410-530-2400


Good presentation!

Have a wonderful vacation! 

Hope you get the listling, the contract ratified, all your showings done  and don't forget to pack all your goodies.

I do believe with another comment or two, you will hit 200,000 Points. Congratulations!!!


June 28, 2008 11:03 PM
Nestor & Katerina Gasset
Realtors, Wellington Florida Homes For Sale
International Properties and Investments LLC

Yeah! You GO Margaret! Great way to get your listing! I am so impressed! You are SO brave! But wait, you did not post your video, maybe not so brave? Hmmm, maybe next time! Make it a great month away!

June 29, 2008 01:34 AM
Via Media Tours
Real Estate Home Video Tours

Margret you should post your video. Camtasia is great little tool that can be used in so many different ways. I have done many videos in past for my clients. It' just great that to see that more and more people are turning to video nowdays.




June 29, 2008 01:53 AM
Fernando Herboso - Broker for Maxus Realty Group
301-246-0001 Serving Maryland, DC and Northern VA
Maxus Realty Group - Broker 301-246-0001

You have have such a grasp in technology. .you are an example for all agents

good luck

June 29, 2008 06:14 AM
Diane Aurit
Lake Norman Real Estate
LKN Realty, LLC

How exciting is video becoming?  You have given us so great examples of how to use them beyond the obvious home tours.  I am going to get brave and try video for my next listing/CMA.

June 29, 2008 11:25 AM
Kathy Anderson
Arizona Retirement Homes For Sale, Sun City Grand

Great idea.  We have to come up with ideas that set ourselves apart from the pack and that's exactly what you did.

June 30, 2008 12:03 PM
Lisa Heindel
New Orleans Real Estate Broker
Crescent City Living LLC

Wow, Margaret - I needed to take notes for this one - there is so much to absorb here.  Have a wonderful vacation and keep these incredible ideas coming!

July 01, 2008 09:35 PM
Kathy Clulow
CNE - ASP - SRES .... Uxbridge Ontario Real Estate
RE/MAX All-Stars Realty Inc. Brokerage

Margaret -  What ever they did I would imagine it will not hold a candle to what you provided unless they read your blog and copied you, or flew over to meet them in person. Superlative presentation Ideas.

July 01, 2008 10:30 PM
Anonymous #48

Hello Margaret,
It's time for me to bite the bullet and get going with video, I'm lagging behind.

This is a marvelous presentation.

July 02, 2008 08:05 PM
Margaret Woda
Maryland Real Estate & Military Relocation
Long & Foster Real Estate, Inc., Crofton, MD 21114

Well, I don't know how marvelous, but apparently it worked!

July 02, 2008 09:18 PM
Aloysius Donohue
Ridgewood Real Estate
Keller Williams Realty

Margaret - Great info and ideas.  I read your post and scanned the comments.  It sounds  like you were going to get the listing but were not 100% sure. 

Did you get the listing yet?  Did you get any feedback on your great presentation?


July 07, 2008 09:25 PM
Elizabeth Cooper-Golden
Huntsville AL MLS
Huntsville Alabama Real Estate, (@ Homes Realty Group)

Margaret,  Are you so happy that we were in the M2T challenge?  We have some amazing tools now, don't we?  I'm thrilled that you got the listing. Yippee!  I'm off to check out Camtasia and Screencast. 

Gorgeous home I'm sure.  The video turned out to be a very nice piece of marketing material.  I hope you have great success getting it sold.

July 08, 2008 02:19 PM
Anonymous #52

Nice job. I would say more but everything has been said already. Thanks for sharing.

July 08, 2008 04:31 PM
Christina Williams. REALTOR® TN property search & local insights
First Realty Company

Gorgeous video Margaret. I have made a few videos with my pics but I just purchased a flip camera and I am exicites about doing video of my listings.

August 03, 2008 06:21 PM
Michael Neville
Intown Atlanta Realtor
Keller Williams Realty Atlanta Midtown

Thank you for sharing - this is something I definitely plan to implement in the coming months.  I think it's a great tactic to separate yourself from the competition.

February 15, 2009 06:14 PM
Linda Lohman
Former Teacher/Broker
Fonville Morisey Realty

Another use for my Flip video recorder...awesome idea!  Bookmarked.

November 27, 2009 06:30 PM
Margaret Woda
Maryland Real Estate & Military Relocation
Long & Foster Real Estate, Inc., Crofton, MD 21114

Linda - You're right, you could use your Flip video for this.

Michael - With a distant seller (or even relocating buyer) it really is a great way to communicate.

Christine - This is actually a Real Estate Show, but I think therre's no end to the potential with videos.

November 27, 2009 09:45 PM
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Margaret Woda

Maryland Real Estate & Military Relocation
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