Listing Presentation Out, Video In

By
Real Estate Agent with Long & Foster Real Estate, Inc., Crofton, MD 21114

An out-of-state owner contacted me last week about selling his waterfront property in Anne Arundel County Maryland. 

That's nothing new... in fact, I've been helping Anne Arundel County home sellers since 1973, and I'm pretty good at it.

Whipping out my formerly-standard listing presentation was no longer acceptable, even though it has worked just fine for 35 years (with periodic updating).  Here's what I did differently this time:

I hooked up my new Logitech webcam and made a little video for the sellers, so they could put my face and name togther.  Then I signed up for a free trial of Camtasia and another free trial for Screencast to get my little amateur video production hosted (with step-by-step help from Brad Andersohn over the phone - THANKS, BRAD!). 

Since I'm going out of town for a month and my broker will be covering for me, I sat him down in front of the computer to create a second video introducing him to my clients - a first for him!  Then I sent the two videos off to the prospective seller right away.

Note to Margaret:  Next time you do a video, spend more time on makeup and hair before you go to the office.  Oh well, at least I have some... (hair, that is - my broker doesn't).

When I got back from previewing the property, I signed up for a free trial of Jeff Turner's Real Estate Shows and created a 60-second commercial for the property that I could include with the CMA.

Finally, I pulled out the pre-listing package that Karen Luke and I created for the Week 2 Challenge of the Makeover2Takeover Contest, and customized it for this seller.  I sent that off last night, along with the Real Estate Show for this property.

It remains to be seen whether I'll get the listing - and I may not, since the price I estimated is about a million dollars less than he wants.  But the seller will surely be impressed with what I sent him because a video of someone speaking to you by name about your property has to be more interesting than reading an agent's resume and testimonials.

 

I wonder what the other two agents sent this seller...

 

No - don't even ask.  I'm not ready to post a video on the Internet yet,  Maybe next time!

 

Posted by

Margaret Woda, Long & Foster Real Estate, Inc.
Military Residential Specialist (MilRES®)
(410) 451-6245    mwoda@mris.com

Margaret Woda

 

Search for homes and explore the pages of MargaretWoda.com at your own pace and convenience for more information about homes, communities, and the home buying or selling process in Maryland.

 

Information contained in this blog post is reliable on the date of publication, but it is subject to change without notice.

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Comments 54 New Comment

Anonymous #52
Anonymous
Anonymous

Nice job. I would say more but everything has been said already. Thanks for sharing.

July 08, 2008 04:31 PM
Rainer
143,940
Christina Williams. REALTOR® TN property search & local insights
First Realty Company

Gorgeous video Margaret. I have made a few videos with my pics but I just purchased a flip camera and I am exicites about doing video of my listings.

August 03, 2008 06:21 PM
Rainer
57,362
Michael Neville
Intown Atlanta Realtor
Keller Williams Realty Atlanta Midtown

Thank you for sharing - this is something I definitely plan to implement in the coming months.  I think it's a great tactic to separate yourself from the competition.

February 15, 2009 06:14 PM
Rainmaker
148,701
Linda Lohman
Former Teacher/Broker
Fonville Morisey Realty

Another use for my Flip video recorder...awesome idea!  Bookmarked.

November 27, 2009 06:30 PM
Ambassador
874,661
Margaret Woda
Maryland Real Estate & Military Relocation
Long & Foster Real Estate, Inc., Crofton, MD 21114

Linda - You're right, you could use your Flip video for this.

Michael - With a distant seller (or even relocating buyer) it really is a great way to communicate.

Christine - This is actually a Real Estate Show, but I think therre's no end to the potential with videos.

November 27, 2009 09:45 PM
Ambassador
874,661

Margaret Woda

Maryland Real Estate & Military Relocation
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Additional Information

Real Estate and community information for home buyers and sellers, military transferees, and rookie agents in the greater Crofton area, including Annapolis, Bowie, Davidsonville, Fort Meade, Gambrills, Joint Base Andrews, Millersville, Odenton, and the U.S. Naval Academy.

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Margaret Woda