Greatest Real Estate Agent in the World or Bozo?

By
Real Estate Agent with Keller Williams Realty 0575737

Greatest Real Estate AgentI need to solicit your collective opinion on these Sales Tally Boards that you find in many name brand Realtor firms. With 100% clubs, Presidents Club, Poohbah, and Exalted Poohbah clubs, based on production levels it surely follows that the Greatest Real Estate Agent in the World is the one on the top of the list. These lists are published in monthly newsletters by individual, team or group. Am I old school or maybe new school but do you find these lists annoying? It does drive salespeople to be competitive and receive recognition which is good. But I think I have been to one too many of these rodeos and don't need more plaques for my desk or wall. Plus we all have our own individual goals on what we are doing as independent contractors.

I don't think it is a right or wrong, about these sales tally boards and the award dinners that go with them. They tend to go with the large firms and not the independent smaller brokerages.

Wherever you are in your career with real estate, what do you think of this constantly ranking of people in the past or where you are working now? I know it depends on what your goals are, and there is no one defining answer. I just wanted to hear your opinion. Some firms swear by the rankings, others absolutely couldn't care less. Even if you are not a Realtor, but just have had a sales background, what do you think? Do we really need rankings to drive ourselves to work harder? It is a competitive world for sure.

And my snide remark. Sometimes the top one on the list may have made a lot of money. But sometimes he or she can still be a bozo, and lead a completely unbalanced, decrepit life.

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Rainer
5,818
Pamala Meador
Intero Real Estate Services

Gary:  I am the World's Greatest Realtor, because I am the World's Greatest Realtor to my client.  I don't take as many clients as other people, I don't have a "machine" that can spit out escrows like Watermelon Pits on the 4th of July, and my total focus is on getting my client the very best possible price for the property they are either selling or buying.  The goal is that the transaction is as pain free as possible and that I am there every step of the way to show my client the options that he/she has and support them in their decisions. 

I like the sales board because it keeps me focused on finding the next person who needs what I have to offer.  The competition is exhilarating and part of the game.  Money is how we keep score and is part of the process.  But I agree with you, if I never have to suffer through another rubber chicken dinner where we all clap politely and gossip on the drive home I would be a happier camper. 

But not everyone is like us, so pass the super sauce it helps the chicken go down nice and smooth.

Pamala

 

July 05, 2008 09:49 PM
Ambassador
1,529,236
Gary Woltal
Assoc. Broker Realtor SFR Dallas Ft. Worth
Keller Williams Realty

Bill: How'd you know I'm a Lord Kelvin fan? Measuring is fine but sales is both a science and an art. There is a qualitiative aspect to it as well which is hard to measure. The statistical nature of numbers also allows them to be skewed (one name representing a group of agents), and also higher avg. sales price around the country. I think the tally board proponents are purely in the science camp.

Pamala: I love how you spell your name by the way... thanks for your insightful and thoughtful comments. You have great focus on your client, the sales board serves to drive you which is good, but the rubber chicken dinners you think you would rather spend the time at home watching All in the Family reruns. Can't they just give the plaques in your mail InBox? I loved your expression - clap politely and gossip on the drive home. You nailed that one. Oh well, whichever culture we find ourselves in, those are the just the rules of the game. It is what it is. You are right, that we must know ourselves in the end.

July 05, 2008 10:09 PM
Rainmaker
318,916
BILL CHERRY
William S. Cherry & No Co., Wealth Coach
William S. Cherry & No Co., Wealth Coach

Annoys me beyond belief. 

In fact D Magazine has made a fortune letting people buy ads where D Magazine selects them or their business as the Best.....in Dallas, i.e., Best Gynecologist, Best Crooked Used Car Salesman, Best Waiter Who Speaks Chinese, etc.

And what makes it even funnier is that, at least in D's case, those ad selections have become signs of a real pedigree.

And finally, it is even so silly that D Magazine sells the same ad to more than one, so we'll have 27 Number 1 Real Estate Agents, and each one of them will be smiling with their new white veneers posed in the park with their proud kids and husband....all dressed in black and white...while the repo man is putting her new Lexus on the bed of the wrecker.

OK I'm cynical.  Live with it.

July 05, 2008 10:25 PM
Rainmaker
1,321,227
Charles Stallions
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.
Charles Stallions Real Estate Services

Keeping score is a motivator but numbers can be manipulated as well. Like in our town, one claims to sell a house every 1.5 working days but fails to mention they only work 1.5 days a month. I ' m with competing against your own numbers and only you know the truth. I am judged by my clients and the repeat business.

July 05, 2008 10:34 PM
Ambassador
1,529,236
Gary Woltal
Assoc. Broker Realtor SFR Dallas Ft. Worth
Keller Williams Realty

Bill: Good to hear from you. I didn't know all that was going on with D Magazine. So much about what is going on beneath the scene is about money. It's not cynical, it is just some being very greedy. I love your repo man story with the Lexus  : )

Charles: That's the problem with numbers. What is their basis and how are they calculated? Having your own satisfied clients is a measure of quality on your part.

July 05, 2008 10:44 PM
Rainer
38,759
Michelle Chamberlain
Suburban Philadelphia Mortgage Broker
Above All Financial Services -Pennsylvania Mortgage Broker

I think this type of recognition is also using as a marketing technique as well.   It is one thing to rank Joe Smith as the top agent in the firm in order to motivate other agents but I've noticed that these type of rankings also involve press releases, write-ups in the local paper, and coverage of the award ceremonies.  From that perspective, they are also used as a tool to gather new business, because who wouldn't want to list their house with the firm with the top agents?

July 05, 2008 10:53 PM
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Gary Woltal
Assoc. Broker Realtor SFR Dallas Ft. Worth
Keller Williams Realty

Above All Financial Services (Michelle): Great point on the after effects with the PR, and write-ups. It helps give greater recognition to the top agent. Believe it or not some sellers are intimidated by the #1 agent and they think their ego is SO big, that this person is one they choose not to pursue, because they think a) they really are a bozo based on reputation or b) they have no time for selling my little house because they are some monster selling machine. It cuts both ways.

July 05, 2008 11:10 PM
Rainer
40,810
Bill Austin
East Valley Living

Gary said: "Bill: How'd you know I'm a Lord Kelvin fan?"

Isn't everyone?

July 06, 2008 12:39 AM
Rainmaker
259,779
Mara Hawks
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL
First Realty Auburn

In retrospect, "BOZO" would have most likely been an extremely successful real estate agent, given the fact that he (Larry Harmon) had the vision to understand franchising, the drive to capitalize on it, and a brilliant plan of action which included buying out his partners early on and becoming the sole owner of the licensing rights. His series of successful shows was grounded & developed enough to survive the tough competition of other network & syndicated programs for young children UNTIL 1997 (when FCC mandated more educational broadcasting). Essentially, "BOZO" had CLOWN WISDOM which is KNOWING HOW TO FALL--- by getting up with a smile :-)

July 06, 2008 02:31 AM
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Gary Woltal
Assoc. Broker Realtor SFR Dallas Ft. Worth
Keller Williams Realty

Bill: I remember Lord Kelvin from setting the Kelvin temperature scale. O K = -273 C, absolute zero. Units of Kelving not degrees Kelvin.

Mara: I am completely impressed on your Bozo history. I didn't know that about the licensing rights. Usually if you get a "piece of the action" like in the movies it is better than a fee for performance. Clown wisdom of knowing how to fall by getting up with a smile is pure genius Mara. We all should be more like Bozo : )

July 06, 2008 08:28 AM
Rainmaker
259,779
Mara Hawks
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL
First Realty Auburn

hey Gary... I guess that's why I'm not too ashamed to feel more like "Bozo" than a "top awads" agent! Bozo always made me smile and feel good. Isn't that what we want to do for our folks? (Then get them to throw their money into bucket number 6)?!  This is for you LOL!

July 06, 2008 08:42 AM
Anonymous
Phillip Tarantino, phillip@tarantinorealestate.com

What are you counting? The total amount of dollars or the number of transactions. The millionaires clubs don't really mean anything when your average sale in your town can be $1,000,000 each!  I'd rather work with the agent that has multiple transactions under his/her belt. Then I know that they have experience in numbers, not volume. YET lets face it, its the BIG companies that structured this, embelished upon the marketing of it, etc. What would you expect from corporations. Just another ploy to gain market share.  BRANDING is really what they thrive upon. Brand the "best" agent, the "best" company, the "best" whatever. And remember, its all a part of the competitiveness instituted by our own organization....Realtors!!!

July 06, 2008 08:45 AM
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Gary Woltal
Assoc. Broker Realtor SFR Dallas Ft. Worth
Keller Williams Realty

Mara: Very funny. You are a woman of many talents in this world, Mom, REALTOR, philosopher, poet, humorist, Bozo historian. Wow... just extraordinary. Thanks for the laugh. Made my day!!!

With your multiple abilities, they'll be throwing money in all the buckets you put out. Remember us little people when your name is up there in the lights ; )

July 06, 2008 08:47 AM
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Gary Woltal
Assoc. Broker Realtor SFR Dallas Ft. Worth
Keller Williams Realty

Phillip: Great point about branding. Also when the large companies recruit agents from other firms that's what they tout as their advantage to go work for them: branding. Some agents need a company brand, some agents develop their own brand. You painted a very accurate assessment of where all this got started.

July 06, 2008 08:50 AM
Rainmaker
259,779
Mara Hawks
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL
First Realty Auburn

Gary, now that's funny! We are ALL reflecting Light --- immeasureably... and 'blessed are the little people'... my group of choice! ;-)

July 06, 2008 08:55 AM
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1,529,236
Gary Woltal
Assoc. Broker Realtor SFR Dallas Ft. Worth
Keller Williams Realty

Mara: Well if you want to hang around little people, I am the President of that club. Like I say, when you're mingling with the Madonnas, Oprahs, and Brad Pitts of the world, you can phone me anytime. I can keep you well grounded and tell you what the flavor of the month is at the Auburn and Opelika Dairy Queens : )

July 06, 2008 09:10 AM
Rainer
17,149
Aaron Barnes
Barnes Real Estate Brokerage

I just like the MOney....

July 06, 2008 09:31 AM
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Gary Woltal
Assoc. Broker Realtor SFR Dallas Ft. Worth
Keller Williams Realty

Aaron Barnes: Knowing what you want is GOOD! Great for you.

July 06, 2008 09:55 AM
Anonymous
Anonymous

Hi Gary,

During my career in real estate I have found that the "top" agents of the office aren't always playing on a level field. In one office the broker had 2 sons who were hand fed a lot of the leads or listings. At another office the brokers girlfriend was often given the voice mail calls from the night before.  I have seen a lot of favoritism over the years. I have also seen these same agents falter from their positions when the broker no longer was available to hand feed and they had to work like the rest of the agents.

Many agents are hard workers and have large sphere of influence. However, there are just as many that get by with a little help from the broker   

August 12, 2008 11:23 AM
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Gary Woltal
Assoc. Broker Realtor SFR Dallas Ft. Worth
Keller Williams Realty

Unnamed Comment: I agree that it is not always a level playing field with top agents that have teams of buyers and listing agents reporting up to them, or get fed leads from the Broker. It can come crumbling down around them when the model changes. Thanks for your observations.

August 12, 2008 11:30 AM
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