Staging Works!

By
Real Estate Agent with Keller Williams

I just took this listing where the sellers were having trouble making the payments and were drowning in debt. The house looked like they felt. I had ideas about what needed to be done to get the house in showing shape but rather than going into detail & looking like the bad guy-I offered to hire a stager. They watch all the "Home" shows and loved the idea. The stager came in -gave suggestions- left my clients with a shoping list of things to get & motivated them about the sale. They found the money to get the place in order & on day 4 we got an offer very close to asking. My clients are over the moon. Staging Works.

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Rainer
58,636
Laurie Calhoun
Gloria Home Staging, Inc. - Winter Springs, FL
Seminole County FL Home Stager

John, We tell realtors that that is part of the stager's job: We play bad cop, so you can be the Good Cop. We try to be creative about finding ways to deliver the bad news that aren't offensive, and we've come up with some good ones. They especially like "pre-packing" rather than "decluttering." ("That's not clutter, that's my rooster collection!")

Laurie

Jun 28, 2008 05:27 PM #1
Rainmaker
679,521
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

John ~ We love to hear that agents understand that Staging works! Congrats on the fast sale and thanks for the postive success story.

Jun 28, 2008 05:29 PM #2
Rainmaker
420,201
Melissa Marro
Watson Realty Corp - Saint Augustine, FL
St Augustine, St Johns, Ponte Vedra

Thanks for the blog from an agent perspective.  I'm really glad that you were able to convince them to do the right thing to help themselves.  So many people would have come from a place of fear and said, 'we can't afford that'.  They probably needed to find the money more than just about any other seller.

Jun 28, 2008 05:44 PM #3
Rainer
179,089
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

John ~ Thank you for posting from a realtor's perspective.  Glad to hear they got an offer so quickly.

Jun 28, 2008 07:52 PM #4
Rainer
81,070
Barbara Cluck-Miksits
BCM Home Staging LLC - Ridgewood, NJ
Home Staging - New Jersey

John, I just love hearing success stories. Congratulations, I think you have found yourself a good stager.

Jun 28, 2008 08:04 PM #5
Rainer
21,099
Nancy Robertson
Signature Style Staging - Dallas, TX
RESA

Congratulations and thanks for the post, John!  We appreciate hearing from realtors who have success stories to share after homes have been staged.  Your success story helps spread the word that staging works.

Jun 28, 2008 08:28 PM #6
Rainer
54,669
No Longer Active in Staging. No Longer Staging
Hickory, NC

John, Bless you for sharing this.. It does WORK - would you mind shouting that to the rooftops - I mean sellers and other agents.. God bless,

Jun 28, 2008 08:43 PM #7
Rainmaker
179,478
Michelle Finnamore
in Vaughan and Toronto GTA - Vaughan, ON
Preparing your property for sale

Hi John, I agree that it is very good to hear from agents who use a Stager and have great success and why it was successful.  Would you consider starting a blog for other realtors to comment on? 

If Realtors post their experiences and explain how it worked for them it would be a valuable source of information for other Realtors.

Thoughts.....

Jun 28, 2008 08:51 PM #8
Anonymous
Anonymous

Would you be our staging mascot?  So nice to hear that you believe.  Congrats on the sale.

Jun 28, 2008 10:02 PM #9
Rainer
33,505
Lisa Roy
SPACELiFT HOME STAGING, Greater Vancouver - Vancouver, BC

Hi John,

It is great to hear from a Realtors perspective.  I wish more Realtors would embrace the Home Staging industry.  There are almost 2500 stagers on Activerain alone.  This shows that it is a growing industry and something that can help not only sellers but Realtors as well.  Homes sell quicker and usually for more money.  It should be a no brainer.  Thanks for sharing your successes. 

Jun 29, 2008 12:36 AM #10
Rainmaker
154,736
Connie Tebyani
Platinum Home Staging, Inc. : RESA-Pro - Calabasas, CA
Platinum Home Staging, Los Angeles and Ventura County

Good for you, John, for knowing what DOES work - Staging DOES work. A consultation we did a little over a month ago in Oak Park helped lead to 5 offers and $20,000 over asking price! 

Jun 29, 2008 09:59 AM #11
Anonymous
Anonymous

Glad to hear you are full service agent offering your clients several marketing options.  Staging does work and I am sure your clients are thankful for your recommendation.  Congrats!

Jun 29, 2008 10:05 AM #12
Anonymous
Anonymous

John,

Congratulations for thinking outside the box.  I just had a listing sell 20 days after staging when it had been on the market for 6 months with no offers.  Staging DOES work!!  Getting the positive energy in the house with the stager and new hope for the sellers probably contributed as well.

Nancy

Jun 29, 2008 10:52 AM #13
Rainer
77,274
Yvonne Root
rooms b.y. root - Prescott, AZ
Home Stager - Northern Arizona

Whooo Hoooo John!!! How cool! What a great story. Thanks for telling us the good news. More importantly, good for you for getting it! Way to go!

Jun 29, 2008 10:13 PM #14
Rainer
56,633
Tori Lynn Wallitsch
Prudential Ambassador / Ross Designs, LLC - Omaha, NE

That's fabulous!  I hope your sellers are off to a better financial situation now with the sale of their house.  That can be such a stressful situation.  Kudos to you for hiring a Stager.

Jun 30, 2008 09:27 PM #15
Rainer
71,926
Marian Lake Walker
Staged 2Gain - Inverness, FL
Home Stager Florida, Home Staging Central Florida

How many other listings COULD"VE had the same great outcome had Realtors so matter-of-factly advised their clients of what it would take to get a quicker and so more profitable sale. Realtors know who the competition is and professional home stagers know how to make a home stand out in that crowd--together we can do so much! Thanks John.

Jul 01, 2008 12:27 PM #16
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