Bullseye...when a Realtor and A Professional Stager Teams up

By
Home Stager with www.Staged-to-Sell

I am a very fortunate professional stager. I have wonderful Realtor clients, many who I have had since the beginning of my business almost 6 years ago.

I love working with new Realtors too. That look in their eye when they meet us and see the magic we do and say things "where have you been my entire career?" It makes you feel warm all over.

My absolute favorite thing to do though is to be on a Realtor Team.  A valuable member of the team who is brought into every job. Those Realtors would not think of listing a house without us! We have several Realtors who feel that way and I would do almost anything to help them sell their listing.

One particular Realtor that I have the pleasure of working with in this way is Terrylynn Fisher, Diablo Realtor.  We have been staging together a while now and I always enjoy the experience.  Terrylynn is the only Realtor that I actual stage with as she has been staging for over 18 years and has her own inventory.  Sure I bring my truck and sprinkle a few of my props or sometimes provide a piece of furniture, lamps and artwork when needed. BUT Terrylynn has been gathering her staging props for a long time and has some really great items.

Last Thursday we spent the entire day doing just that...staging a vacant listing with the assistance of her wonderful husband Bob. The homeowners followed all the instructions, new granite, paint, carpet and fixtures. We spent all day and well into the early evening doing our thing.

Two days later offer...and now it's sold.  When you are part of a team you can't lose.

 Kym Hough's Staged to Sell Services Walnut Creek, Lafayette, Orinda and the entire Contra Costa and Alameda Counties. www.Staged-to-Sell.com and www.StagersLIST.com

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Groups:
Realtors®
Stage It Forward...
Home Staging
Real Estate Staging Association
VACANT HOUSE STAGING & NEW HOMES
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Anonymous #10
Anonymous
Pam Rapp Real LIfe Designs

Kym, 

I am working on a staging business and frankly am getting nowhere.  I have had the idea of teaming with a realtor and or office.  How did you go about it?  What are some do's and don'ts?  It's wonderful to hear of your success.  I would love to learn from you. 

Pam Rapp

Real Life Designs, LLC

July 03, 2008 02:42 PM
Rainer
138,546
Kym Hough
Staged to Sell East Bay - Danville, CA
www.Staged-to-Sell

Elaine - so true. There is only one Terrylynn :) Maybe we can clone her and send that one to Denver for you.

Miss Mona - how the heck are you? So nice to hear from you. I am glad everything is well up in my old stomping grounds.  If at all possibly you should come to our Bay Area Expo on the 17th of this month. We would love to see you!

Pam - oh my that is a big order :)  It takes a bit of patience, lots of Realtor presentations and follow-up and marketing, marketing, marketing.  You need a to find a Realtor who believes in staging and then sell them on you and your services. Differentiate yourself from all the others. Add lots of service to your package. Become an expert in your field and find out all you can about the Realtor's world so you can be an added value to them. Market, market, market yourself and you will get there. Don't give up. Kym

July 03, 2008 03:15 PM
Rainmaker
446,004
Vickie McCartney
Broker, Real Estate Agent Owensboro KY
Maverick Realty

Kim~ I Love it!  I wish I had that here in Kentucky!  There aren't any staging companies here that I am aware of.  I had to take a class to learn what I could myself, but I would much rather team up with a stager.

July 03, 2008 07:21 PM
Anonymous #13
Anonymous
Lou Ludwig

You never know who the buyer will be, We have one opportunity to put our best foot forward with our listings and showning.

Staging and a Realtor make an excellence team.

July 03, 2008 08:41 PM
Rainmaker
22,819
Mary Jo Schaffer
Bandera Texas Real Estate
Sweetheart Realty

My assistant wants to be a stager- how can I help her?  What classes does she need to take? I think it's a great idea to have a stager working with you- would help me get more listings and get offers quicker than my competition.

July 03, 2008 10:13 PM
Rainmaker
95,994
Yvette Smith
Realtor In Williamsburg VA, Homes for Sale
LONG & FOSTER

Hi Kym, In our market, Stagers rule!!!  Thanks for sharing!

July 03, 2008 10:35 PM
Rainer
138,546
Kym Hough
Staged to Sell East Bay - Danville, CA
www.Staged-to-Sell

Mary Jo, In my 6 years of Staging the best program I have ever found by far is the CSP program, Certified Staging Professional. I took it from Christine Rae who is amazing and the founder of the company. I have taken it twice. I highly recommend your assistant check it out as it will change your business 100%.

Yvette, thanks for your comments - you are so right!

July 03, 2008 11:26 PM
Rainmaker
592,493
Lisa Hill
Daytona Beach Real Estate
Florida Property Experts

Only 2 weeks on the market before getting a listing in this market is incredible. You guys must be doing something right. Congratulations!

July 04, 2008 01:12 AM
Rainmaker
208,127
Terrylynn Fisher
HAFA Certified, EcoBroker, CRS, CEP Realtor, Etc.
Dudum Real Estate Group - BuyStageSell.com

Wow...Mona, great to see you here...Please try to come to Expo, would love to catch up.  And how's your sister...hope all is well with you. Thanks for the really kind words.

And Elaine, you are a treasure, thanks as always for your support. 

July 04, 2008 01:42 AM
Anonymous #19
Anonymous
Anonymous

Good for you!  Sounds like you are a leader in your market.  I believe staging is here to stay.

July 04, 2008 07:27 AM
Rainer
56,633
Tori Lynn Wallitsch
Prudential Ambassador / Ross Designs, LLC

Congrats on the success story!  I think Terrylynn would be a hoot to work with!

July 04, 2008 08:25 AM
Rainer
54,664
No Longer Active in Staging. No Longer Staging

Kym and Terrylynn- Congrats on an excellent job and getting that home sold.. God bless,

July 04, 2008 05:18 PM
Rainer
135,611
Phyllis Pafumi
ReStyled to Sell Staging Homes NJ
ReStyled to Sell Home Staging New Jersey

I couldn't agree with you more. I have 2 such wonderful realtors and they too would not list without my services. Together all their listings have SOLD and in todays market that is GREAT. Having a realtor see the value of staging is the first step to success

Phyllis Pafumi

July 04, 2008 08:23 PM
Rainer
138,546
Kym Hough
Staged to Sell East Bay - Danville, CA
www.Staged-to-Sell

Lisa - it was just two DAYS!!! Even better than 2 weeks!

Tori - hoot is the word. We get dopey by the end but we laugh alot and Bob is always there when we need an ice cream to keep us going :)

Phyliss - you should blog about them. They are the most valuable asset in our industry!

Kym

July 05, 2008 10:11 AM
Anonymous #24
Anonymous
Anonymous

Kym and Terrylynn, DYNAMIC DUO!

July 05, 2008 10:25 PM
Rainmaker
116,367
Susan Peters
The Better it Looks the Better it Sells
Dove Realty Inc.

Kym,

I'm prejudiced but I think all Realtors should team up with stagers just as all surgeons team up with anesthesiologists.

Selling an unstaged home is a bit like doing surgery without anesthisizing the patient. It can be done but, it makes the process go much slower and there's a lot more screaming!

July 06, 2008 02:55 AM
Rainer
37,889
Janis Gaines
Home Stager Eugene OR - The Notably Well-Dressed Home Staging
Staging Sells Eugene Homes

I just had the greatest time a couple of weeks ago Staging with a couple of realtors, one of whom has taken some staging classes. We had a ball, they have a winning formula for how they market and price homes and the end result was that after only 3 days on the market, the homeowners got a full price offer that is already pending. Even in this market, miracles happen!

July 06, 2008 03:37 AM
Rainer
138,546
Kym Hough
Staged to Sell East Bay - Danville, CA
www.Staged-to-Sell

Susan - I love it.  Especially the screaming part!  When we are a team everything goes more smoothly and we really make the REALTOR look good :)

Hi Nancy - looking forward to seeing you on the 17th

Janis - so happy that things are picking up in Oregon. Sounds like you had a ball...you need to write a blog about that experience. Kym

July 06, 2008 10:34 AM
Rainer
10,640
Wendy Casey
A-List Home Staging & Decor

What a combination...a realtor/stager, and a stager working together - a very powerful team to get a house sold! Keep up the awesome work, and spread the word!

Wendy Casey - Surrey, BC

July 06, 2008 03:43 PM
Rainer
138,546
Kym Hough
Staged to Sell East Bay - Danville, CA
www.Staged-to-Sell

You bet Wendy - I can't believe anyone would do it any different :)

July 06, 2008 09:27 PM
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Rainer
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Kym Hough

Staged to Sell East Bay - Danville, CA
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