I'm Shaping Up!

By
Real Estate Agent with Re/Max Access

A month ago I wrote a post "Shape up or Get Out."  I was excited.  I had just began the process of waking up at 6am and getting to work by 8am.  Well now I get up at 6:30 and I can still get to work by 8am.  Not much has changed.  I have been committed to going in my office each day, prospecting and setting appointments. 

When you get reenergized about your business, all of a sudden the brain starts to flow with new ideas, and that is just what happened to me.  I work in center city Philadelphia, just blocks from the Liberty Bell.  My office in building is gorgeous and houses 100 of offices and yet my office has never touched those business's.  My office, Coldwell Banker Preferred is located on the lobby level, and it Is incredibly rare that we get a walk in.  Most times people think we are a bank hence the name Banker in our title.

With that said I decided to set up shop.  I quickly spoke to my manager about setting up a table just out front of our office and he was gamed. I spoke to building management and they gave me a song and dance before saying yes.  I called our corporate office and the Coldwell Banker Preferred banner had been reserved for my event.  All that was left was to figure out what to do next.  How was I going to organize it?  What was I going to hand out?  Was I going to hand out flyer's?  Send out invites?

I knew one thing; I was not prepared to spend much.  So I started to call local business's, two being local restaurants that I eat at regularly, asking them if they would be willing to sponsor my event.  Immediately they said yes, to my surprise. After the week was said and done I had scored 5 gifts from local business that I would raffle off for free to customers.  The only thing that I would ask in return would be for customer's information, nothing too detailed.  I was scared it would frightened them away.  I asked for their name, a phone number, email, and had them circle yes or no to 4 questions pertaining to real estate.

To attract people to my booth I decided I needed more.... food!  So I got our in house mortgage officer and our title company to donate food.  Nothing big.  Donuts, coffee and fresh "Philly Pretzels" just enough too lure folks in.  I was in at 7:30am, the morning of my event, tired from stressing about how well or horrible it would go.  At the beginning of the week I had put up a poster about the event on an easel in the building and quickly the buzz circulated around my office.  "What's this event I hear about" I was asked.  Very few people knew what I was planning.  I didn't want to be distracted by any naysayers. 

The day was a success.  I set my table up with  balloons,  my lap top to tap into the MLS, information about  the market,  a buyer's checklist, and a seller's check list.  The mortgage officer set out her information as well.  I even made up gift certificates for my service to receive a $400 visa gift card at settlement!  *As long as a contract was entered into on or before September 30, 2008.  At the end of the day I had obtained 109 contacts! 

That night I was so tired and my colleagues were impressed. I knew then that I had been successful at what I wanted to accomplish, touch people in the building that didn't know us and most importantly didn't know me. 

 

 

 

 

Posted by

Zakiyyah Newman, Realtor®

Re/Max Access (215) 400-2634

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Ambassador
2,408,744
Patricia Kennedy
Evers & Company Real Estate, Inc. - Washington, DC
For Your Home in the Capital

Zakiyyah, Coldwell Banker sort of pioneered that concept in the 1980's when Sears Roebuck owned them.  They had cool little kiosks in malls around the country and seemed to do a fair amount of business that way.  Whatever works - this market is so quirky we're all trying to do all kinds of stuff we wouldn't have done in the past.

Jul 13, 2008 10:11 PM #1
Anonymous
Anonymous
Zakiyyah

Thanks, Patricia.  Yes, whatever works!

Jul 13, 2008 10:17 PM #2
Ambassador
879,247
Larry Bettag
Larry Bettag - Cherry Creek Mortgage - Saint Charles, IL
Regional Vice-President

This is awesome....I agree....like the e-myth....lunge on whatever works.

Jul 13, 2008 10:20 PM #3
Rainmaker
132,695
Dagmar Sands
Real Estate International, Inc. - Johns Creek, GA
www.DagmarSands.com

Patricia, congratulations for stepping out of the box and being different.  I used to do
things like this all the time and even had a booth at the regional mall and events to
attract buyers.  I always thought of myself as being there to help others.  Now there
are over 7,000 clients in my database as a result.  You are well on your way to building
your own database.  I recommend Top Producer software for keeping tract and staying
in touch with all of the people that you meet.  You are very creative and should be very
proud of yourself.  Sincerely,  Dagmar Sands - Real Estate International, Inc.

Jul 13, 2008 10:24 PM #4
Rainmaker
81,714
Derenda Grubb
CENTURY 21 Mike D. Bono & Co.'s - Lake Charles, LA
GRI, ABR, CRS

Great job.  What you showed all the potential clients was that the building was full of Realtors, but here was the only one willing and capable of literally thinking outside of the box.  Congratulations.

Jul 13, 2008 10:28 PM #5
Rainmaker
100,233
Lisa Ryan
Callaway Henderson Sotheby's International Realty - Montgomery, NJ
Selling Princeton,West Windsor and Montgomery Town

Getting 109 contacts at the end of the day is very impressive.  Hopefully this will lead to closed business!

Jul 13, 2008 11:07 PM #6
Rainmaker
333,900
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

Thanks for sharing!

Jul 14, 2008 05:59 AM #7
Rainer
83,312
Matthew Zgonc
Aksland Real Estate - Modesto, CA
Realtor, CFS, CVS

Nice innovative idea. I am glad that it was very successful for you.

Jul 14, 2008 01:21 PM #8
Rainer
11,197
Zakiyyah Newman
Re/Max Access - Philadelphia, PA
Philadelphia Realtor - (Philadelphia Real Estate)

Dagmar, Lisa, Norma, Matthew and Derenda thank you for your kind words.  I was hoping to give us all something to think about.  It's hard at times to constantly stay motivated, especially in our line of business.  I had a fun with it and I enjoyed meeting and talking with people all day. 

Jul 16, 2008 08:51 AM #9
Rainmaker
696,758
Lanre Folayan
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC - Washington, DC
How much is my Petworth DC House Worth?

Congratulations Zakiyyah! This is a great story. Everyday we need to wake up "Thinking Outside of the Box." This market will definitely make you "Think outside of the box. Great post.

Jul 16, 2008 02:25 PM #10
Rainmaker
117,206
Barrie Clulow
My Time Is My Own - Uxbridge, ON

Zakiyyah - And everyone thinks it takes a lot of money to market yourself. If it's free it works for me, well almosst free anyway.

Jul 16, 2008 03:35 PM #11
Rainmaker
108,535
Linda Tremblay
Long & Foster Real Estate, Inc, PA License #AB065488 - Doylestown, PA
Associate Broker - Bucks County, PA Real Estate Services

What a great idea.  I am glad it was successful.  DSometimes with all the new technology, we forget that this is a people business.

Jul 27, 2008 03:09 PM #12
Rainmaker
48,341
Brenda Tressler
Crye-Leike Realtors - Clarksville, TN

Thanks for sharing! Sometimes it is the simple things that suprise us the most. I was just trying to think of the stuff I did for business before we had all this new technology. Have a great day! :)

 

 

 

Jul 27, 2008 03:39 PM #13
Rainmaker
645,178
Team Honeycutt
Allen Tate - Concord, NC

Thanks for sharing! 

Jul 27, 2008 04:49 PM #14
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Rainer
11,197

Zakiyyah Newman

Philadelphia Realtor - (Philadelphia Real Estate)
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