The Subconscious Mind of Real Estate

By
Real Estate Agent with TopBroker Network Real Estate

                                                                

Ever dream about your job?  Rest assured, it's pretty common. When I waitressed a billion years ago, I had consistent nightmares of trying to serve everyone at the same time, usually moving in slow motion. The weirdest recurrence in each dream was my inability to remember a glass of milk.  I'd get all the food served, proud of the fact I'd remembered everyone's order, only to be reminded by someone in the group, "Miss, I still need my glass of milk."  Damn that glass of milk! Wonder what Freud would've thought.

Any way, after working as a full-time real estate consultant for 5 months, last night I had my first official "real estate" dream. No surprise because hubby and I had just had a lovely dinner with some friends and naturally, our conversation got around to real estate.  It came up when "John & Kate" told me how unhappy they were with their real estate agent. According to what John shared, here's their scenario:

  • Before John and Kate got married, each needed to sell their homes.  Kate sold her condo as a FSBO, while John used an agent.
  • His chose his agent, "Val" based on the fact she was local and had her face plastered all over the city. Little did John realize that branding oneself had little to do with efficiency and professionalism and due diligence. It was 3 long-real-estate-years ago, and houses were selling almost as fast as an iPhone does at your local Apple Store does today. Nonetheless, things were beginning to slow down a bit, thus one would think an agent needed to put forth some effort, right?  Not so much. It was John and Kate who made their own flyer's and displayed them, among other things. Guess Val couldn't be bothered. Selling too many houses at once and not enough time to make flyer's for her sellers? 
  • In the end, John's house took about 3 months to sell. In the meantime, the newlyweds needed to find a new home.  One evening after work, John drives by a home he really likes. Likes it so much he calls Kate. She sees it the same night and loves the house too. As they get out of their car and begin approaching the house, a woman is watering some plants in the front garden. John and Kate briefly introduce themselves, and the woman, happy to meet some prospective buyers, are impressed with John and Kate's sincerity and invited them in to look around. By the time they head home, John an Kate are ready to buy. And soon.
  • John calls Val and says he and Kate had found a house they love and are ready to make an offer. Sounding annoyed, Val helps them with their offer and they eventually get the house, notwithstanding poor service from their agent.

A great lesson for this newbie was learned last night.  Without imagining how one could be so amiss in attending to a client, I'm more determined to pay attention and actually do my job and work.   Speaking of which, about that dream of mine...

As I drive down a nearby street where I live, I noticed a few new listings.  Driving further, there's more signs.  By the time I reach the end of the street there are too many new listings to count!  Are any of them my listings?  Where are my listings? The thing is, none are my listings. I feel ashamed, appalled, deeply discouraged.  What happened? I had planned on letting those neighbors know I'm an agent, I just hadn't gotten around to it.  I'm confused. I've been working diligently on my SOI, taking friends out to lunch, e-mailing my regular newsletters, etc.  But what about my neighbors? They're not on my SOI list, yet I'd love to help them too. Why don't I pay more attention to what's right in front of me...?  

Wake up time.... literally and figuratively. Time for me to wake up, smell my real estate surroundings, and become more alert. Here's to many more real estate dreams in the future. I can learn a lot. Hope I don't forget the milk. :-)

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Rainmaker
434,446
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

I love the waitress analogy - I still have those dreams... 20 years later.

About the neighbors... I never had much luck with mine... I guess I never tried all that hard, either, but I figured it's a pretty small crowd of people who don't know me or care. Perhaps if I were friendlier, they WOULD know me, but I'm just not the type to get out there in the street and meet and greet.

However, I know that Susan H. has had great success in her neighborhood with her dog-walking efforts...

Jul 21, 2008 07:11 PM #1
Rainmaker
543,845
Susan Haughton
Long & Foster REALTORS (703) 470-4545 - Alexandria, VA
Cheerfully Helping You Buy or Sell in Alexandria

Aaarrgghhh...I was feeling the panic while reading your post!  YES!  I have those dreams and during times when I am really busy, the dreams are constant. 

Yep, all my neighborhood success, I do owe to my dog.  ;-)  It's an easy, natural way to meet the neighbors and being the animal lover I am, well, it's only natural I like meeting other people with a similar affinity.  Unfortunately, I'm real good with remembering the dogs' names, but not so good at showing an equal amount of interest in their human counterparts. 

Even though I don't use my photo on my signs and I don't farm the neighborhood, I have had a couple of people come up to me while I have been out walking my dog and say (I could not make this stuff up), "Aren't you the real estate lady?"  LOL 

Jul 21, 2008 09:05 PM #2
Rainer
67,283
Stacie Colclasure
Gateway Holding and Referral Company - Bethalto, IL
Realtor, Bethalto, IL

Carin - You bring up some very good points.  I have learned many lessons just by watching and listening to other agents and their clients.  I always make mental notes, "make sure I don't do that!" or "wow, I really should be doing that!" 

 

Jul 21, 2008 09:48 PM #3
Anonymous
Anonymous
Anonymous

Great post. You do include interesting facts about the subconscious mind and how it works. Do check out http://www.subconscious-mind.org, they have a whole host of interesting and helpful articles. Also,maybe you can use some tips here.

Jul 22, 2008 12:50 AM #4
Rainer
22,920
Carin Arrigo-Zimmer
TopBroker Network Real Estate - Orange, CA
TopBroker Network Real Estate

Jennifer~ my fellow waitressing soul-sista!  Good times. Good times.

Susan ~ I walk/run in my neighborhood, pretty much on a regular basis, sans doggie.  I don't consider myself a traditional "farmer" and have never had much intrested, but that dream of mine got me thinkng about (perhaps) trying a mini-farm in my immediate neighborhood.  Hmm...Maybe I could rent a dog.

Stacie ~ Thanks! One always learns when listening. :-)

Jul 22, 2008 06:08 PM #5
Rainer
99,720
Heather Oberhau
Prudential Fox & Roach - Newtown, PA
Bucks County Real Estate, e-PRO

Carin,  I had my first real estate dream just last night.  I previewed an abandoned estate that could be FAB - U - LOUS with, oh, about $200K in renovations ;)  I had a dream that my husband and I walked through, Donald Trump said, "Make me an offer." and we paid $200K for it (It's listed at $500K bank owned and is probably around $800K rehabbed).  The firs thing we did was rehab the pool and tennis courts and then didn't have any money left to fix the house.

Anyway, I think listening to others complain about their REALTOR is good for two things - showing you what NOT to do, and realizing that even if you DO what you're supposed to, sometimes you just can't make people happy.

Jul 23, 2008 06:02 AM #6
Rainmaker
131,723
Kim Brown
Keller Williams Realty - Keene, NH
Keene, NH - New England at its Best!

Carin--loved this post!  I can soooo remember those waitressing "in the weeds" days!  Regarding my neighborhood, I haven't had a whole lot of luck either, but we're kind of spread out, and folks don't move often (My next-door neighbor has been here for 2 years, is the "newbie" neighbor, having bumped us from #1 newbie position after 7 years!!!)

Go where you are comfortable, you will attract the business you want.  If things work in the 'hood, great!  If not, you have so many other "avenues" you can pursue (sorry 'bout the pun!)  Patience and persitent SOI efforts will win the day!

And re: the milk...not my fave, so I'll never terrorize you that way.  Forget my wine...well, just don't. ;-)

Jul 23, 2008 08:41 AM #7
Rainer
22,920
Carin Arrigo-Zimmer
TopBroker Network Real Estate - Orange, CA
TopBroker Network Real Estate

Hi Heather~ Trump, eh?  And in your first real estate dream, no less. Wow, whatever it is about that FAB-U-LOUS house is definitely speaking to ya.  Keep me posted and if you have additional dreams, please share!  I have no clue about how to analyze dreams, nor do I really try, but I do dream quite a lot and find them weird and fascinating.  Maybe your dream means you'll make as much $$$ as "The Donald" and then be able to buy the man new hair?

And Kim~ Another waitressing soul-sista! I suppose if I had those similar dreams today, the milk would most surely be replaced by wine, though certainly not serving you, my love. :-) Cheers!

Jul 24, 2008 12:07 AM #8
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Rainer
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Carin Arrigo-Zimmer

TopBroker Network Real Estate
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