ARGH - Why is our Industry so Stupid?

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Education & Training with Real Estate Business Advisors

Last night, I may have discovered that I am a little on the stupid side.  Seriously.  I know that may not come to a "blinding flash of the obvious" to those that subscribe to my humble blog, but until yesterday I thought I understood our crazy and dysfunctional industry.   Just like your drunk uncle Joe or the mother-in-law that you wished wouldn't have been part of the deal, there are a few things we all put up with in our real estate lives.  But at the end of the day, I thought creating income was the point of why our Broker of choice has the privilege of hanging our license at their shop.  I know, I know, with over 70% of or industry living below the poverty line I should have seen this sooner, but no - I held out hope. 

Here's what happened - yesterday afternoon I got three, yes three, outbound corporate relocation leads (2 listings and 1 sale) that needed to be placed with agents.  Usually I have an admin person do this, but they were out of the office and we needed to get them placed by the end of the day, so I got to do it personally.  All I had to do was identify agents who met the following criteria:


1. They would return the call or email
2. They have been licensed more than 3 years
3. They were full time and could handle the referral.

If they met those criteria, they would get the deal.  Simple, yes?  I mean with over 1.2 million REALTORS it should be no big deal.  WRONG!

I called and emailed 15 agents and here is what happened -

13 never called or responded back
1 called back, thanked me for the consideration and said she was going to be out of town for August and thought she should decline for the client's benefit (yes, she is going to the TOP of my list next time)
1 got all three leads (and it took her more than 6 hours to get back to me).

Before you get all high and mighty, let me tell you where I drew the pool from - for the listing leads I looked for CRS designees that worked for major brokers who made over $100,000 last year and were members of ActiveRain.  For the buyer lead, I only substituted ABR for the CRS designation. 

Has the lead generation companies jaded us that badly that we can't afford a bit of professionalism and civility to our other real estate brethren?  It's not like I am from Nigeria and asking you via email to send me $25,000 so that I can transfer King JKAdhLAIDT's fortune to you.  I was going to send them along without even taking a referral fee.  I am a real estate broker who is looking for someone who can take good care of my people.  That's all, nothing more, nothing less.

 

Carpe diem,

Chris

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Tags:
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referrals

Comments 26 New Comment

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Rainmaker
134,415
Paul Francis
Las Vegas Real Estate - Summerlin Homes - 702.592.
Prudential Americana Group - REALTORS

Chris,

Feel free to put me on the list for your Las Vegas leads... If I (or my partner) do not call or e-mail back within 3 business hours you can publicly humiliate me.

We are both ABR's, CRS, partner is a GRI and licensed as a Broker Salesperson that also Teaches/Trains Real Estate. We've got you covered so you can spend your time doing more important things....

August 02, 2008 09:20 PM
Ambassador
1,200,789
Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

Great post. I've ranted about the SAME THING on AR before. I don't know how some agents feed their families. One of the worst I've encountered is the MANAGER of an office! This person doesn't return calls to show her listings. HELLO?????? Then when you finally get her, she acts as if you're bothering her. So agents rude to other agents is a problem too...not just not returning phone calls to leads. I my office, I vette the leads personally--getting name/phone/email and "interviewing" buyer and seller leads on the phone. Then I dole them out to the agents who best fit their profile. If an agent is poor at communication skills or does not return calls, they don't get leads. Period.

CHRIS--I handle eastern/central PA. Send me your referrals and I guarantee we'll take care of them in a professional manner. I have 10 years in the business, 3 as a broker, and run a small office of PROFESSIONAL full time agents.

August 03, 2008 08:07 AM
Rainmaker
563,876
Mike Saunders
Lanier Partners

Chris - I am just amazed at how many people cannot find the time to return phone calls, often the same people who complain that business isn't as good as it used to be.

August 03, 2008 08:21 AM
Rainer
27,353
Angie Goodman
Keller Williams Realty

Chris,

Send me any and all of your referrals.  I haven't made over $100K a year yet, would certainly like to, but haven't been about to get off the first time homebuyer amounts for purchasing.  I am a CRS and made decent $ for the area, usually in the top 25% for Tallahassee and often in the top 25 for our Keller Williams office.

As far as ABR, all of Florida agents are presumed to be transaction agents, not buyers agents, or single agency, although we can do these, most don't and focus on both aspects of real estate.  While teams employ buyer and listing specialist, most independent agents work at both.

I've run into the same response or lack of response as you from other realtors that I wanted to possibly send a referral.  I interview whoever I am considering and am reluctant to send a referral to a team.  I like knowing the person I am talking with is the one who will be working with my customer.  My name's on the line too!

 

August 03, 2008 07:06 PM
Rainer
186,737
Chris Pollinger
Real Estate Business Advisors

Somers -

I personally do not hold a CRS or ABR, my attitude is that many great agents don't have them because they are too busy doing business to care.  But in a pinch I made a lazy assumption (you know what assume means?  It makes an ass out of u and me. 

 

Chris

August 04, 2008 05:29 PM
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Rainer
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Chris Pollinger

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Leadership, Strategic and Business Coaching for Real Estate's Elite.