Ok, I just posted another blog about the HGTV show 'The Stagers' and my frustration over some negative comments. This created a conversation in my family room (as I sit here with my laptop) and gives me pause for the thought on the question.... Why does it seem so unrealistic for us to charge 1% of list price for our staging services?
Agents and their companies associated in the sale of a property receive approximately 5% - 6% (both buyers agents and sellers agents combined). If we help to contribute to the ultimate end sale why do we not earn 1%? Why is our time, energy and ultimate tools not as valuable? We typically actually spend more on each and make significantly less hourly rate. Is it because we don't wait to 'get paid until the home sells'? I think it far more likely it is because we don't perceive ourselves as worth the money.
I know in my market we cannot outright charge 1% up front. We would lose far too many jobs to other staging companies who also charge less. This leaves us stuck with lower rates. We have plans that are a bit more creative in the works that allow us to charge what we think we are worth while putting our money where our mouth is.
If we can show that our work is every bit as valuable, isn't it time we earned what our agent couterparts earn?
Perhaps it is time that we, as PROFESSIONALS, rethink the concept of getting paid what we are worth, not what we THINK the market will bare. It will bare whatever we show it is worth, not the other way around!