Localism VS ActiveRain...And the Winner is?

By
Real Estate Broker/Owner with LKN Realty, LLC 242267

Tug of War

 

I had some time this morning to actually look at the back-end data on my own blog and was totally surprised at the trends I found regarding Referred Browser Hits.

 

For comparison,  Here is what I found:

Overall:

  • Since I created my own blog over a year ago, ActiveRain  has represented 74.1% of my referers
  • During this same period, Localism was only 9.2%

Last Three Pages of my results:

July 10 - 12

  • Active Rain = 65%
  • Localism = 5%

July 13 - 15

  • ActiveRain  = 70%
  • Localism = 15%

July 16 - 27

  • ActiveRain = 35%
  • Localism = 50%

I would say this is pretty substantial evidence that Localism is already making a significant impact on my blog traffic since it went "live".  I, for one, am now a believer.  Now matter what anyone on AR writes...numbers like these don't lie/embellish/rant or even distort.  This is the best evidence I could have to inspire me to be there on Thursday at noon.

*Please note:  NO ONE from AR asked or even knew about this post...I'm just sharing the facts!

9/21/08 Update:  I have gotten several requests for an update on my statistics.  The most recents state:

AR:  33 hits, Localism 21 hits (This is the past week or so) 

It is worth noting that the AR hits appear in blocks and many times it looks like one person has gone back and forth from AR to my blog 3-5 times.  Taking that into consideration I think they are about 50-50.

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Groups:
Active Rain Newbies
Localism Brainstorming
Realtors®
The Art Of Marketing You
Tags:
localism
activerain

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Show All Comments
Rainmaker
204,800
Gina McKinley
ABR, CIAS, CDPE, CRS, SFR - Chandler, Gilbert, Mesa, & Scottsdale
RE/MAX Masters

Thanks so much for a non-biased report over the "tug of war" - live your graphic, too.  Localism.com is geared to the public, while we can learn form each other, we realtors are in this business because we love it and love meeeting poeple and what a great way for the comsumers to get to know us through our posts on localism.

July 29, 2008 05:05 PM
Rainer
136,920
Kimberly Grant
Real Estate Agent - Huntsville Alabama
Exit Leon Crawford Realty

That is a big difference in a short amount of time.  I have always had more traffic and referrals from Active Rain.  I'm eagar to see how this all plays out.

July 29, 2008 07:04 PM
Rainer
50,471
James Wong Vancouver Richmond
Chinese Realtor, Vancouver > Richmond

WOW! This is powerful. Thanks for sharing your stats. Localism is building up more traction and I am waiting for the July 31 opening to sponsor my community.

July 29, 2008 07:47 PM
Rainer
21,124
Jeff Thornton
ABR CRB CRS CSP e-Pro GRI
Jeff Thornton ABR CRB CRS CSP e-Pro GRI

Thanks Diane I'll have to talk to my designer to see what he can do.  I am interested in seeing where they are coming from

July 29, 2008 09:08 PM
Ambassador
1,257,575
Debe Maxwell
Charlotte Homes for Sale - Charlotte Neighborhoods
www.AtHomesCharlotte.com | Savvy + Company Real Estate

Diane:  WOW!  Those are some pretty significant results, huh?!  Congratulations on that little gold star and your success on AR and now Localism! 

Debe in Charlotte

July 29, 2008 09:50 PM
Anonymous #95
Anonymous
Seab

Powerful stats. They motivate me to get past the larning curve and master Localism!

July 30, 2008 06:17 AM
Rainmaker
151,434
Debra Kukulski, Broker Associate
SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL
RE/MAX Unlimited Northwest

Great information, Diane and SO interesting,thanks!

July 30, 2008 10:45 AM
Rainmaker
271,259
Ross Quintana
Real E Smarter Real Estate Coach - 509-362-1966
Real E Smarter

Spokane Washington Real Estate Expert As with any tool Ithink that Localism will get more hits the new way, but that doesn't change some very bad downsides. Like the people who had top spots in the old localism now will not be the top agent but the purchased expertcan be higher on the page. Also it takes away from the concept of the points system rewarding the people doing the most contributing.

Fact is it turns the points into nothing more than a trophy among other Realtors when the real benefit would be as localism got bigger your top spot to the public would be a big reward. Now it doesn't matter. This new localism system is undermining one of the key successes of AR.

July 30, 2008 01:25 PM
Rainmaker
198,247
Chris and Maria Jeantet
Redding CA Real Estate Couple
Coldwell Banker C&C Properties

Wow...amazing numbers. Can't wait for what the future holds as we move forward with Localism.

July 30, 2008 03:53 PM
Rainmaker
246,356
Katrina Madewell
Tampa FL Homes for sale | Tampa Bay - (813) 777-1196
Charles Rutenberg Rlty- More than 5,000 agents(813) 777-1196

Thanks for sharing your results!  I can't wait to check out my own stats now!

Katrina in Tampa

July 31, 2008 03:03 AM
Rainmaker
154,258
Garren Grup
REALTOR, ABR, CNE,CDPE, GRI, Naples & Bonita Springs, FL
John R. Wood REALTORS

Well that just tells me one thing... ActiveRain is well Active!

August 01, 2008 11:00 PM
Rainer
10,674
PJ S
Home Inspection Specialist

Very good info. to know.. thanks... you seem like an "organized: person.. A-type personality for sure.. good luck..

August 02, 2008 03:43 AM
Rainer
19,310
Billie Chubb
Chubb Realty Group

What are you guys doing on Localism.com that you are receiving all of these leads? I am new to this and would appreciate the advice in maximising the system.

Thanks in advance.

August 04, 2008 10:54 AM
Rainer
285,758
Diane Aurit
Lake Norman Real Estate
LKN Realty, LLC

Thanks so much for all of the additional comments...we are now in the thick of things...I buy today!

August 06, 2008 08:59 AM
Ambassador
550,989
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc.

Diane...

I'm still chuckling at your disclosure at the very end. That cracked me up :)

Gotta go...Time to get loco :)

TLW...ROAR!

August 06, 2008 01:18 PM
Rainmaker
203,654
Castellum Realty Lancaster real estate
homes for sale in lancaster county PA
---Preferred Lifestyle Advisors---

Sounds like a testimonial and a worthy post to put into our Localism Compendium

September 01, 2008 12:21 AM
Anonymous
Not Yet Licensed

Hi Diane,

Quick question.  Is Localism staying strong for you?

Respectfully,

Bruce

September 01, 2008 10:59 AM
Ambassador
383,659
Tracy Santrock
Raleigh - Cary Realtor
Fonville Morisey/Santrock Realty Group, Inc.

Interesting. I've found AR has always been in the lead. I hope the new Localism makes a difference for us all, especially since I have invested in the future.

September 05, 2008 06:35 PM
Rainmaker
203,654
Castellum Realty Lancaster real estate
homes for sale in lancaster county PA
---Preferred Lifestyle Advisors---

What's the current prognosis?

September 20, 2008 08:12 AM
Rainer
285,758
Diane Aurit
Lake Norman Real Estate
LKN Realty, LLC

Castellum Realty:  I just wrote a brief update above.  ActiveRain is sending me more hits than Localism but if you account for them sometimes being the same reader I would say in the past week they were about 50/50

September 21, 2008 07:00 AM
Anonymous
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Rainer
285,758

Diane Aurit

Lake Norman Real Estate
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