Localism VS ActiveRain...And the Winner is?

By
Real Estate Broker/Owner with LKN Realty, LLC 242267

Tug of War

 

I had some time this morning to actually look at the back-end data on my own blog and was totally surprised at the trends I found regarding Referred Browser Hits.

 

For comparison,  Here is what I found:

Overall:

  • Since I created my own blog over a year ago, ActiveRain  has represented 74.1% of my referers
  • During this same period, Localism was only 9.2%

Last Three Pages of my results:

July 10 - 12

  • Active Rain = 65%
  • Localism = 5%

July 13 - 15

  • ActiveRain  = 70%
  • Localism = 15%

July 16 - 27

  • ActiveRain = 35%
  • Localism = 50%

I would say this is pretty substantial evidence that Localism is already making a significant impact on my blog traffic since it went "live".  I, for one, am now a believer.  Now matter what anyone on AR writes...numbers like these don't lie/embellish/rant or even distort.  This is the best evidence I could have to inspire me to be there on Thursday at noon.

*Please note:  NO ONE from AR asked or even knew about this post...I'm just sharing the facts!

9/21/08 Update:  I have gotten several requests for an update on my statistics.  The most recents state:

AR:  33 hits, Localism 21 hits (This is the past week or so) 

It is worth noting that the AR hits appear in blocks and many times it looks like one person has gone back and forth from AR to my blog 3-5 times.  Taking that into consideration I think they are about 50-50.

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Rainmaker
213,875
Gina McKinley
RE/MAX Masters - Chandler, AZ
ABR, CIAS, CDPE, CRS, SFR - Chandler, Gilbert, Mesa, & Scottsdale

Thanks so much for a non-biased report over the "tug of war" - live your graphic, too.  Localism.com is geared to the public, while we can learn form each other, we realtors are in this business because we love it and love meeeting poeple and what a great way for the comsumers to get to know us through our posts on localism.

Jul 29, 2008 05:05 PM #90
Rainer
136,920
Kimberly Grant
Exit Leon Crawford Realty - Huntsville, AL
Real Estate Agent - Huntsville Alabama

That is a big difference in a short amount of time.  I have always had more traffic and referrals from Active Rain.  I'm eagar to see how this all plays out.

Jul 29, 2008 07:04 PM #91
Rainer
50,471
James Wong Vancouver Richmond
Vancouver, BC
Chinese Realtor, Vancouver > Richmond

WOW! This is powerful. Thanks for sharing your stats. Localism is building up more traction and I am waiting for the July 31 opening to sponsor my community.

Jul 29, 2008 07:47 PM #92
Rainer
21,124
Jeff Thornton
Jeff Thornton ABR CRB CRS CSP e-Pro GRI - Lansing, MI
ABR CRB CRS CSP e-Pro GRI

Thanks Diane I'll have to talk to my designer to see what he can do.  I am interested in seeing where they are coming from

Jul 29, 2008 09:08 PM #93
Ambassador
1,274,247
Debe Maxwell
www.AtHomesCharlotte.com | Savvy + Company Real Estate - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Diane:  WOW!  Those are some pretty significant results, huh?!  Congratulations on that little gold star and your success on AR and now Localism! 

Debe in Charlotte

Jul 29, 2008 09:50 PM #94
Anonymous
Seab

Powerful stats. They motivate me to get past the larning curve and master Localism!

Jul 30, 2008 06:17 AM #95
Rainmaker
155,073
Debra Kukulski, Broker Associate
RE/MAX Unlimited Northwest - Cary, IL
SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Great information, Diane and SO interesting,thanks!

Jul 30, 2008 10:45 AM #96
Rainmaker
271,598
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Spokane Washington Real Estate Expert As with any tool Ithink that Localism will get more hits the new way, but that doesn't change some very bad downsides. Like the people who had top spots in the old localism now will not be the top agent but the purchased expertcan be higher on the page. Also it takes away from the concept of the points system rewarding the people doing the most contributing.

Fact is it turns the points into nothing more than a trophy among other Realtors when the real benefit would be as localism got bigger your top spot to the public would be a big reward. Now it doesn't matter. This new localism system is undermining one of the key successes of AR.

Jul 30, 2008 01:25 PM #97
Rainmaker
219,364
Chris and Maria Jeantet
Coldwell Banker C&C Properties - Redding, CA
Redding CA Real Estate Couple

Wow...amazing numbers. Can't wait for what the future holds as we move forward with Localism.

Jul 30, 2008 03:53 PM #98
Rainmaker
247,523
Katrina Madewell
Charles Rutenberg Rlty- More than 5,000 agents(813) 777-1196 - Tampa, FL
Tampa FL Homes for sale | Tampa Bay - (813) 777-1196

Thanks for sharing your results!  I can't wait to check out my own stats now!

Katrina in Tampa

Jul 31, 2008 03:03 AM #99
Rainmaker
154,258
Garren Grup
John R. Wood REALTORS - Naples, FL
REALTOR, ABR, CNE,CDPE, GRI, Naples & Bonita Springs, FL

Well that just tells me one thing... ActiveRain is well Active!

Aug 01, 2008 11:00 PM #100
Rainer
10,674
PJ S
Home Inspection Specialist - Los Angeles, CA

Very good info. to know.. thanks... you seem like an "organized: person.. A-type personality for sure.. good luck..

Aug 02, 2008 03:43 AM #101
Rainer
19,310
Billie Chubb
Chubb Realty Group - Wilmington, DE

What are you guys doing on Localism.com that you are receiving all of these leads? I am new to this and would appreciate the advice in maximising the system.

Thanks in advance.

Aug 04, 2008 10:54 AM #102
Rainer
288,485
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

Thanks so much for all of the additional comments...we are now in the thick of things...I buy today!

Aug 06, 2008 08:59 AM #103
Ambassador
551,432
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Diane...

I'm still chuckling at your disclosure at the very end. That cracked me up :)

Gotta go...Time to get loco :)

TLW...ROAR!

Aug 06, 2008 01:18 PM #104
Rainmaker
203,654
Castellum Realty Lancaster real estate
---Preferred Lifestyle Advisors--- - Lancaster, PA
homes for sale in lancaster county PA

Sounds like a testimonial and a worthy post to put into our Localism Compendium

Sep 01, 2008 12:21 AM #105
Anonymous
Not Yet Licensed

Hi Diane,

Quick question.  Is Localism staying strong for you?

Respectfully,

Bruce

Sep 01, 2008 10:59 AM #106
Ambassador
389,484
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor

Interesting. I've found AR has always been in the lead. I hope the new Localism makes a difference for us all, especially since I have invested in the future.

Sep 05, 2008 06:35 PM #107
Rainmaker
203,654
Castellum Realty Lancaster real estate
---Preferred Lifestyle Advisors--- - Lancaster, PA
homes for sale in lancaster county PA

What's the current prognosis?

Sep 20, 2008 08:12 AM #108
Rainer
288,485
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

Castellum Realty:  I just wrote a brief update above.  ActiveRain is sending me more hits than Localism but if you account for them sometimes being the same reader I would say in the past week they were about 50/50

Sep 21, 2008 07:00 AM #109
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Rainer
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Diane Aurit

Lake Norman Real Estate
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