Advertising works......a lasting impression.

By
Real Estate Agent with Keller Williams RE- Exton - PA License Number #RS225179L

I just wanted to touch base on a subject that has been posted many times here in Active Rain.

I have seen many posts regarding whether having signage on your vehicle was too gaudy, over the top, effective, worth the effort and the like.

I have commented on those posts that for the few dollars I have spent.....always tasteful, I have had a return many times over the expense.

Last night was no exception.....actually it was kind of funny.  One of my Brother Knight's working security at the Carnival stopped and chatted as we made our rounds.  He called me by name, and being new  to the Knight's I was a bit lost for his (my bad and now I know and will not forget).

He said you are a Realtor right?   I said yes, he went on to tell me he saw my signage on my truck outside the Adoration chapel.  I said you mean my car?  He said no, the green truck you have it on the rear gate.  I chuckled and said ok, however I haven't had that for over two years now, I have a car and it is in my rear window.

He laughed, maybe it has been that long, yet he had not forgotten it.....( I have the same thing again now because it works).

He took my card (Yes, NEVER without them) as he stated he has rented for the last 4 years and now wants to own and in a 55+ community....YIPPEE!!!!!!  To boot new construction, so he took my card and I am going to send a few developments for his review.

So does automobile advertising work?  I have been and will continue to be an advocate.

The Dan Brudnok - John McGovern Team
We appreciate your referrals!!!!!!!

Keller Williams Real Estate
Dan - direct @ 610-256-7258
John - direct @ 610-331-9964
Office - main @ 610-363-4300

Click here for the most up to date Real Estate market conditions where you live......

Search the 7 County Philadelphia market for homes for sale at:www.DanBrudnok.com

400 Village Walk , Exton
http://danieljbrudnok.point2agent.com/Listing/VirtualTour.ashx?listingid=1840565
 474 Chandlee Drive, Berwyn
http://danieljbrudnok.point2agent.com/Listing/VirtualTour.ashx?listingid=1840696

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Tags:
car advertising
advertising
marketing
catching the audience eye

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the scissors to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the woman to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
108,462
Linda Tremblay
Long & Foster Real Estate, Inc, PA License #AB065488 - Doylestown, PA
Associate Broker - Bucks County, PA Real Estate Services

Thanks.  You reminded me that I have to put my magnets back on my car.

Aug 01, 2008 11:45 AM #1
Rainer
32,230
Evelyn Panning
Property Connections Realty Inc. - Alturas, CA

I know that I was hesitant to put signs on my car.  I ordered magnetic signs that look like my property signs in color and design.  I left them in their shipping boxes for 2 months before actually putting them on my vehicle.  I felt like a moving target !  But I did get used to them being there and it helped local residents realize who this "new company" is in town.  More imprints on the brain cells will certainly lead to more calls and possible business over time.

Aug 01, 2008 11:46 AM #2
Rainer
39,261
Laura Kombrink
RE/MAX Alliance - Collinsville, IL

It also helps you SOI (friends) know that you are still in real estate.  I have often heard agents talk about how they missed out on a referal because their friends didn't know they were still in real estate.  I guess many agents come and go.  Anything that lets people know you are in Real Estate is bound to help.  Thanks.

Aug 01, 2008 11:50 AM #3
Rainmaker
1,005,197
Charles McDonald
Charlottesville Real Estate Solutions - Charlottesville, VA
REALTOR®, Blogger, Principal Broker®, Owner

I feel that if it is tastefully done it is worth it. Your story proves it!

Your Friend in Charlottesville!

Aug 01, 2008 12:07 PM #4
Rainer
128,997
Justin Ukaoma
Vizion KC - Kansas City, MO
Kansas City Real Estate Investments

Our next company car will be tastefully painted with company themes.

Aug 01, 2008 12:16 PM #5
Anonymous
Anonymous
Anonymous

Several decades ago in College Station, Texas, I had business signage on my car. I traded it in on a new car. A couple of weeks later, I had the whole Brazos County Sheriff's Department and all of the College Station Police officers surround my house (slight exageration, but you get the visual) at 6:00 in the morning. Turns out that my old car had been sold, apparently with the signage on it, and the car had been used in a robbery. They tracked the business down to me. Duh! I've always had signage on my cars, but I learned to remove the signs myself before trading in the car.

Although I have a personal car, I never drive it, and it's going to be up for sale shortly because it's a high-performance gas hog, albeit a real nice one. Letting it go will save a few thousand each year on insurance as well. I always go out in the company car, and I always wear a company shirt. After all, I never know who's going to be looking at me or my car at just the exact moment when they need my services, or know a family or friend who does.

By the way, if you put graphics on your car, make sure you drive responsibly. Well, you should drive responsibly with or without graphics, but if you have your phone number on the car and you cut someone off, or run a stop sign, or whatever, and someone sees that great big phone number on your car, expect a real nice phone call. A few years ago an employee took the company car and, since he was running late, apparently went speeding through a neighborhood. One mom got the phone number, called the number, and gave me an earful of four-letter words that I didn't know existed, none of which were LOVE or FREE, my favorite four-letter words.

Make sure you put graphics on the back of your shirts. The reason for that is because people walking towards you have very little time to read the front of your shirt before they are past. And they also don't want to stare too long because that can be considered rude. If your graphics are on the back of your shirt, people walking behind you will either read your shirt or check out your butt. LOL

Aug 01, 2008 12:22 PM #6
Rainer
32,230
Evelyn Panning
Property Connections Realty Inc. - Alturas, CA

Russel, is your deriere worth checking out?  LOL ~Evelyn

Aug 01, 2008 07:01 PM #7
Rainmaker
344,887
Dan Brudnok
Keller Williams RE- Exton - PA License Number #RS225179L - Downingtown, PA
REALTOR,e-PRO,ABR,GREEN,SRES,CSP

Linda,

No problem....I hope they bring you as much success as mine has brought me....

Thank you for your continued support of my posts....have a great weekend.

Aug 02, 2008 12:41 PM #8
Rainmaker
344,887
Dan Brudnok
Keller Williams RE- Exton - PA License Number #RS225179L - Downingtown, PA
REALTOR,e-PRO,ABR,GREEN,SRES,CSP

You also have to be sure your driving skills are up to par.....LOL

Aug 03, 2008 02:10 PM #9
Rainmaker
344,887
Dan Brudnok
Keller Williams RE- Exton - PA License Number #RS225179L - Downingtown, PA
REALTOR,e-PRO,ABR,GREEN,SRES,CSP

Laura,

Absolutely....I ave written a post a while back just about that.....if we are not reminding them why should we think anyone else is.

Aug 04, 2008 12:04 PM #10
Rainer
39,261
Laura Kombrink
RE/MAX Alliance - Collinsville, IL

Well, if they are looking at your behind, maybe that's where you might consider placing your graphics.  :)  In my case...there's a whole lot of space available...

Dan-thanks for the comment on my post.  :)

Aug 04, 2008 01:39 PM #11
Rainmaker
344,887
Dan Brudnok
Keller Williams RE- Exton - PA License Number #RS225179L - Downingtown, PA
REALTOR,e-PRO,ABR,GREEN,SRES,CSP

Charles,

Thank you for your continued support of my posts....

Aug 08, 2008 09:25 AM #12
Rainmaker
344,887
Dan Brudnok
Keller Williams RE- Exton - PA License Number #RS225179L - Downingtown, PA
REALTOR,e-PRO,ABR,GREEN,SRES,CSP
Justin, Good for you...the return is there.
Aug 12, 2008 08:37 AM #13
Rainmaker
344,887
Dan Brudnok
Keller Williams RE- Exton - PA License Number #RS225179L - Downingtown, PA
REALTOR,e-PRO,ABR,GREEN,SRES,CSP

Russell,

All great points....we are looking for the advertising hit, yet we may be an easy target for getting ourselves in trouble by not being a responsible driver.

Aug 24, 2008 11:30 AM #14
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the graph to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
344,887

Dan Brudnok

REALTOR,e-PRO,ABR,GREEN,SRES,CSP
What can I help you with?
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the music-note to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information