Huge Real Estate Marketing Opportunity: cuts in traditional media... like the LA Times

By
Services for Real Estate Pros with Kinetic Knowledge

It's been hinted to and disccused for awhile now, but Inman broke news today about the LA Times officially cutting its Real Estate section. Granted the LA Times is BIG media, but events of this nature should not come as a big surprise. News media revenues have been spiraling downward because of companies like Craigs List and, as a result, both large and small newspapers alike are finding it difficult to cover subjects locally.

According to Inman News, "Such major cuts at that paper and others have triggered questions about how the industry can properly inform readers about community news in the face of staff cuts, the article notes." It is an enormous opportunity to become the locally branded source of real estate media coverage.

And because of things like business blogs [which have reduced the cost of content creation and distribution to negligible lows], really simple syndication and search engines, there are no longer barriers to content creation or to content distribution. What costs that stood between your local real estate knowledge and those who want or need it have been eliminated!

Locally Branded Business Blogs empower the real estate business to step up and become the source of local real estate & community coverage! As a real estate marketer, do not miss this local advertorial blogging opportunity!

Chris Frerecks

Kinetic Knowledge LLC / Real Estate BlogsitesTM

Business Blogs / Real Estate Blogs 

At Kinetic Knowledge LLC / Real Estate BlogsitesTM we believe in adding tremendous value. Clients come first - we can't succeed unless you do!

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Rainer
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Kevin McGourty
MovingHelp.com - Phoenix, AZ
Moving Help - nationwide

Chris - Good point in that blogging is revolutionizing the PR Media arena. It will be interesting to watch how this new approach is going to play out down the road. Will it hit a dot.com bubble bust or actually become a major player in the mainstream??? Time will tell.  

Aug 04, 2008 05:51 PM #1
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18,346
Chris Frerecks
Kinetic Knowledge - Brielle, NJ
Custom Web Design & Development: Kinetic Knowledge

Hey Kevin.

Ultimately, its' about the content... so probably not a bust. 

The good content will survive and thrive. What people should undestand is that one persons' good isn't anothers, so this shouldn't be intimidating. Show knowledge and enthusiasm and you'll eventually have a market for your coverage. 

People need content to be informed and Google needs content to be the best conduit for timely and informative answers to a search.

"What is written without effort is in general read without pleasure." -Samuel Johnson

Chris :-)

Aug 04, 2008 05:58 PM #2
Rainmaker
207,718
Richard Smith
Chattanooga, TN
FHA VA Rural Development in TN GA

I hate to say this, but I get my news from the internet and RSS feeds, and from AR. We still get a daily paper, but I seldom look at it. I do have it in RSS.

People go to search engines, Craig's list, Realtor.com, etc.

Our local paper has reduced the real estate section and combined it with business.

The economy of news and print media is changing fast. If the internet is free, who will pay for the news reporting?

And I think writing for the most part died with Samuel Johnson. (A few exempliary exceptions. Do you ever read something and ask how can someone write that well - balance and force of words?)

Richard

Aug 04, 2008 07:52 PM #3
Rainer
18,346
Chris Frerecks
Kinetic Knowledge - Brielle, NJ
Custom Web Design & Development: Kinetic Knowledge

Yep, me too. Drives my father crazy to think people won't read the New York Times cover to cover :-)

I started a company in Jan 2002 with some people based upon our belief consumers of content would simply aggregate the news and the advertorial information they wanted via feed subscription. Custom- creation of their own newspaper via incoming feeds.

We were trying to help every small business advertorial blog right through their yellow page listings. The folks over at yellowpages.com did us a solid by supporting us with access to their yp database. We offered an antiquated news reader too.

MyYahoo or Google Reader make that news reader experience pretty nice nowadays.

Aug 04, 2008 08:07 PM #4
Ambassador
573,600
Frank Rubi
Frank Rubi Real Estate, LLC. - Metairie, LA
Homes for Sale Kenner - Metairie, La.

Chris, I to still get our daily paper. I will admit that I get the majority of my news via internet. I think this is a beginning of a shift in the way we receive our news.

Aug 05, 2008 08:15 AM #5
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Chris Frerecks
Kinetic Knowledge - Brielle, NJ
Custom Web Design & Development: Kinetic Knowledge

It definitely is Frank.

And I [for one] like the shift because when I go to my MyYahoo account and/ or my Google Alerts account I know the news is going to be based upon what I want... and not what the editor at the New York Times says I should want.

Not to sting the editors because they have tough jobs and generally do them great, but things are changing in ways that help us all edit our time and information. And, we have less time but we need more information.

What's more, the cost to create content and the difficulty one had to distrubute it has changed. Threre's no longer any barrier or constraint. We all have valuable knowledge of something; we can all publish it; it can all get to where it's wanted/ needed.

So, there will be more content than ever to choose from... AND to be informed by.

Aug 05, 2008 09:11 AM #6
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721,584
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Chris,

I was surprised to read about the LA Times Real Estate section biting the dust.  Guess I shouldn't have been, though.

Mike in Tucson

Aug 08, 2008 08:22 AM #7
Rainer
18,346
Chris Frerecks
Kinetic Knowledge - Brielle, NJ
Custom Web Design & Development: Kinetic Knowledge

Hi Mike.

I believe they're still covering Real Estate to some degree, but with less of the emphasis.

The bright side is, as marketers, there are low cost means [ = blogs] to step in and cover real estate & community locally and to become a valued source.

In bullet no. two on fresh ideas for real estate blog content we suggest,

"As a strategy why not go so far as to notify the local newspaper of your Blogs existence. Newspapers are challenged for content these days so they're always looking for good resources. If not just a list of good local blogs with links, comment on their blogs. One way or another, someone will be recognized locally for Real Estate knowledge in the local news. Get proactive and it might just be you."

Thanks,

chris

Aug 08, 2008 08:38 AM #8
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Chris Frerecks

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