It's been hinted to and disccused for awhile now, but Inman broke news today about the LA Times officially cutting its Real Estate section. Granted the LA Times is BIG media, but events of this nature should not come as a big surprise. News media revenues have been spiraling downward because of companies like Craigs List and, as a result, both large and small newspapers alike are finding it difficult to cover subjects locally.
According to Inman News, "Such major cuts at that paper and others have triggered questions about how the industry can properly inform readers about community news in the face of staff cuts, the article notes." It is an enormous opportunity to become the locally branded source of real estate media coverage.
And because of things like business blogs [which have reduced the cost of content creation and distribution to negligible lows], really simple syndication and search engines, there are no longer barriers to content creation or to content distribution. What costs that stood between your local real estate knowledge and those who want or need it have been eliminated!
Locally Branded Business Blogs empower the real estate business to step up and become the source of local real estate & community coverage! As a real estate marketer, do not miss this local advertorial blogging opportunity!
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