Catherine LeDuke: Thanks for having me Dan.
BrokerIPTV: Lets talk about advertising. How has the economy affected the print advertising market?
Catherine LeDuke: People are keeping their money a lot closer to their vests these days. They are cautious and they want to make sure that their money is well spent. It's pretty simple.
BrokerIPTV: You specialize in magazines. Does that answer apply to magazines as well as newspapers and so forth?
Catherine LeDuke: Oh yes, definitely.
BrokerIPTV: Okay, so they really want to know how much bang can they get for their buck if they are going to go ahead and make the leap.
Catherine LeDuke: You better have your pencil sharpened when you are dealing with real estate advertising these days.
BrokerIPTV: Right and what was it like when the economy wasnt like this? I mean were you just taking orders?
Catherine LeDuke: No, no, its never as simple as that, but you know people were spending their money a lot more liberally, so it's just a circular thing.
BrokerIPTV: Yeah. What are you hearing from real estate agents and where are they spending their advertising dollars?
Catherine LeDuke: What I am hearing from real estate agency, agents in terms of where they are spending their advertising dollars, a lot on direct mail. They wanted something that they know is tried and trued, so they are still doing magazine advertising, Internet big time.
BrokerIPTV: Do you, is there an Internet component to what you do?
Catherine LeDuke: Yes.
BrokerIPTV: Okay. Talk about that.
Catherine LeDuke: We are a part of Network Communications, which is actually the worlds largest publisher of real estate information.
Catherine LeDuke: So, they are partnered with about 30 real estate websites. So, all our inventory in Colorado Homes & Lifestyles and Enclave is uploaded and distributed to all these partner websites, New York Times, Yahoo, Google, Bob Vila, FrontDoor, the list goes on and on.
Catherine LeDuke: So, altogether they are generating between 45 and 60 million unique monthly visits. We also have two proprietary sites that are part of NCI, which is livingchoices.com and uniquehomes.com and both of those are big, big sites generating a lot of activity in and of themselves.
BrokerIPTV: And what are some suggestions that you offer a real estate agent on the track of advertising; is that a promotion code, what is it?
Catherine LeDuke: I think the most effective thing for your average broker out there is to create individual websites for each one of their properties and procure a domain that is the address or the name of the home, you know the manor house at Cherry Creek Village or what have you dotcom. That way a consumer knows that they are going to get information instantaneously, which is what people expect on the Internet. They dont want to go to a realtor's website. They dont want to register to look at that realtor's inventory. They dont want to go to a reality firm website because there is too much clicking around. They just want to get to that house and they want more information for that house.
BrokerIPTV: So, you are sending them from the magazine ad into the website?
Catherine LeDuke: Well, magazine ads anymore today like other types of advertising are drivers of traffic to a website.
Catherine LeDuke: So thats really the conduit that we are trying to provide for people because again thats where everybody qualifies, what they do is they go to the Internet and look up and then by the time they make a phone call, they are much more qualified prospect for that advertiser.
BrokerIPTV: Good information. Catherine, thanks so much; appreciate it.
Catherine LeDuke: Thank you.