What is a 33 Touch Program? AND how can I simplify it?

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Education & Training with Marketing Artfully

33 Touch - Direct Mail Piece Photo

A 33 Touch program is Gary Keller's (of Keller Williams fame) description of what you should do to make a significant impact on the people in your database. These contacts come in the form of phone calls, emails and direct mail and they are set up to happen approximately every eleven days.

I found that when I was an active realtor that this was really pretty convoluted. I used Top Producer and every day it would tell me that I had 6 phone calls to make, 3 emails to send and 7 postcards to mail out. I would then have to make sure I did those things EVERY DAY. I am the world's worst secretary so this was NOT my forte!

That being said, I figured out how to do a 33 Touch the simple way! Same results, just not so complicated.

Easy 33 Touch Schedule

1st Tuesday of the month - Start calling your database - this gives you 30 days to make those calls.

2nd Tuesday of the month - Send out an email

3rd Tuesday of the month - Do something networky, take a great client to lunch, take some popbys to clients, just do something that will get you in contact with someone in your database

4th Tuesday of the month - Send out a direct mail piece to everyone in your database. The same piece, DO NOT OVERTHINK this!

There you go! From an hour a day / 30 days a month to about 3 hours a month (except for your calls, you ARE doing your calls aren't you?...:)

PS - I know, this is MORE than 33 Touches, it is more like 48!

PSS - If you would like some help visit www.33Touch.info

 

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Anonymous
Anonymous
Anonymous

Simplifying a program is the best way for me to stay on track.  Your monthly schedule breaks down the tasks in a manageable format.

August 10, 2008 07:22 AM #5
Rainer
211,971
Carol Smith
Casmi Photography - Mebane, NC

I like the schedule of tasks!  Makes it much easier to say on target.  Thanks for sharing.        

August 10, 2008 08:16 AM #6
Rainer
1,601
Mimi Patrick
Star Title Partners - Palm Harbor, FL

Great Post! I know that the touches work, we have done great with that in our business too!

August 10, 2008 11:29 AM #7
Rainer
71,135
Jim Fischetti
The Fischetti Group/Keller Williams - Wake Forest, NC

Terrific. Great job, very practical and useful information.

Good luck in your business.

August 10, 2008 12:33 PM #8
Rainer
66,623
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

It is MUCH easier to do something once a week that is focused rather than doing everything / everyday! Thanks for the nice comments gang...:)

August 10, 2008 04:17 PM #9
Rainer
77,641
Latonia Parks
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC
Military Relocation Expert

You get bookmarked as we have a class on this on Wed.  I need to really pay attention and execute the proven results more often.

August 10, 2008 08:42 PM #10
Rainer
66,623
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

I got bookmarked!!!! Hope that helps with your class...:) Let me know if I can add anything!

August 11, 2008 06:41 PM #11
Ambassador
514,387
Cindy Marchant
Keller Williams Indy NE 317-290-7775 www.marchantteam.com - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

I'm a huge 33 Touch Program groupee....I use a handwritten newsletter (emailed) so could scratch off 12 right off the bat.  I use birthday cards, client appreciation events, pies/pumpkins and a host of other things and I run about 85% of my business off of referrals so I know it works.  Gotta love Keller Williams for what it teaches us!

August 11, 2008 08:33 PM #12
Ambassador
597,458
Roland Woodworth
Keller Williams Realty - Clarksville, TN
Short Sale and Foreclosure Resource- SFR - Clarksv

Tara: Gary has a really good system.. If your way works... this is good...

August 11, 2008 09:29 PM #13
Anonymous
Anonymous
Brian P. Forrester

Hey there TJ!

I have to say that I am living, breathing example that the 33 touch works.  I can track back to where my business comes from and calling behind my monthly mailing always resulted in some sort of business.  Thanks for making this easy.

August 14, 2008 07:18 AM #14
Rainmaker
342,096
Dan Brudnok
Keller Williams RE- Exton - PA License Number #RS225179L - Downingtown, PA
REALTOR,e-PRO,ABR,GREEN,SRES,CSP

Tara,

Thanks for the detail....looks easy and the best part is that it works...

August 14, 2008 07:34 AM #15
Rainer
66,623
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

@ Brian - how great to see you here on the rain!!!


@ Dan - The 33 Touch is a BRILLIANT concept, just had to find a way to do it that would not make my head explodes!!!

August 14, 2008 08:47 AM #16
Rainer
7,117
Sheila Santini
Waterfront and Boaters paradise Realtor! - Tarpon Springs, FL
GRI

Great post! We totally believe in the 33 touch around here! Keeping in front of our clients is vital!

August 15, 2008 10:56 AM #17
Rainmaker
227,485
Troy Erickson
Terra Solis Realty, LLC www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Thanks for the reminder - I have heard all this before, but have never activated it in it's entirety.  I know that I need to stay in touch with prospects and past clients a lot better than I currently am.

August 15, 2008 04:04 PM #18
Rainer
82,260
Justin Williams
Independent - Virginia Beach, VA
Loan Officer

Great Post and Great Reminders.  It is very important to keep trying to reach out and touch base with people often and many times we forget or become too lazy or even angry with the market.  This is good post for new and old people in the business!

August 29, 2008 07:23 AM #19
Rainer
66,623
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

@ Justin - thanks! I try to do as I say but even I have to write a post about it from time to time so I don't forget...:)

@ Troy - Start today, don't think about it just send an email to your database. Take action man!

August 29, 2008 08:40 AM #20
Rainer
120,285
Carol Swain
Keller Williams Real Estate - Langhorne, PA
Realtor, -www.swainsells.com- Bucks County, Pa

I live by the 33 touch marketing campaign.  Gary Keller hit the nail on the head with it.  I think the phone calls to your database is a great reinforcement.

August 31, 2008 09:34 AM #21
Rainer
22,045
Susie Genet
Chinowth & Cohen Realtors - Tulsa, OK

Very nice...  the simpler the better!  Thanks for sharing.

August 31, 2008 09:37 AM #22
Rainer
66,623
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

@ Carol - I was not a big caller but did A LOT of direct mail and some emails. If I had added a call it would have made a huge difference and the sad part is that I am GREAT on the phone...just don't utilize it.

 

@ Susie - Amen sister - I am the worlds worst secretary and having to do all different things each day made my head hurt. Knowing I had one thing to do 4 times a month made a huge difference to me!

August 31, 2008 11:16 AM #23
Rainmaker
16,518
Lisa Bailey-Harper
Keller Williams Realty-Vienna/Tyson's VA - Bowie, MD
Realtor - Metro DC Homes For Sale

I have used this since I joined Keller in April and have gotten 3 clients already.  I love this 33 touch program on top of everything else it makes it easy since the system does it for you itself.  Glad I joined Keller Williams.

August 10, 2012 03:19 PM #24
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