What is a 33 Touch Program? AND how can I simplify it?

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Education & Training with Marketing Artfully

33 Touch - Direct Mail Piece Photo

A 33 Touch program is Gary Keller's (of Keller Williams fame) description of what you should do to make a significant impact on the people in your database. These contacts come in the form of phone calls, emails and direct mail and they are set up to happen approximately every eleven days.

I found that when I was an active realtor that this was really pretty convoluted. I used Top Producer and every day it would tell me that I had 6 phone calls to make, 3 emails to send and 7 postcards to mail out. I would then have to make sure I did those things EVERY DAY. I am the world's worst secretary so this was NOT my forte!

That being said, I figured out how to do a 33 Touch the simple way! Same results, just not so complicated.

Easy 33 Touch Schedule

1st Tuesday of the month - Start calling your database - this gives you 30 days to make those calls.

2nd Tuesday of the month - Send out an email

3rd Tuesday of the month - Do something networky, take a great client to lunch, take some popbys to clients, just do something that will get you in contact with someone in your database

4th Tuesday of the month - Send out a direct mail piece to everyone in your database. The same piece, DO NOT OVERTHINK this!

There you go! From an hour a day / 30 days a month to about 3 hours a month (except for your calls, you ARE doing your calls aren't you?...:)

PS - I know, this is MORE than 33 Touches, it is more like 48!

PSS - If you would like some help visit www.33Touch.info

 

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Groups:
ABC's of Real Estate Marketing
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The Art Of Marketing You
Tags:
33 touch
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Rainer
66,188
Tara Jacobsen
Marketing Artfully
Marketing Artfully

@ Justin - thanks! I try to do as I say but even I have to write a post about it from time to time so I don't forget...:)

@ Troy - Start today, don't think about it just send an email to your database. Take action man!

August 29, 2008 08:40 AM
Rainer
120,285
Carol Swain
Realtor, -www.swainsells.com- Bucks County, Pa
Keller Williams Real Estate

I live by the 33 touch marketing campaign.  Gary Keller hit the nail on the head with it.  I think the phone calls to your database is a great reinforcement.

August 31, 2008 09:34 AM
Rainer
22,045
Susie Genet
Chinowth & Cohen Realtors

Very nice...  the simpler the better!  Thanks for sharing.

August 31, 2008 09:37 AM
Rainer
66,188
Tara Jacobsen
Marketing Artfully
Marketing Artfully

@ Carol - I was not a big caller but did A LOT of direct mail and some emails. If I had added a call it would have made a huge difference and the sad part is that I am GREAT on the phone...just don't utilize it.

 

@ Susie - Amen sister - I am the worlds worst secretary and having to do all different things each day made my head hurt. Knowing I had one thing to do 4 times a month made a huge difference to me!

August 31, 2008 11:16 AM
Rainmaker
15,603
Lisa Bailey-Harper
Realtor - Metro DC Homes For Sale
Keller Williams Realty-Vienna/Tyson's VA

I have used this since I joined Keller in April and have gotten 3 clients already.  I love this 33 touch program on top of everything else it makes it easy since the system does it for you itself.  Glad I joined Keller Williams.

August 10, 2012 03:19 PM
Anonymous
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Tara Jacobsen

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