A 33 Touch program is Gary Keller's (of Keller Williams fame) description of what you should do to make a significant impact on the people in your database. These contacts come in the form of phone calls, emails and direct mail and they are set up to happen approximately every eleven days.
I found that when I was an active realtor that this was really pretty convoluted. I used Top Producer and every day it would tell me that I had 6 phone calls to make, 3 emails to send and 7 postcards to mail out. I would then have to make sure I did those things EVERY DAY. I am the world's worst secretary so this was NOT my forte!
That being said, I figured out how to do a 33 Touch the simple way! Same results, just not so complicated.
Easy 33 Touch Schedule
1st Tuesday of the month - Start calling your database - this gives you 30 days to make those calls.
2nd Tuesday of the month - Send out an email
3rd Tuesday of the month - Do something networky, take a great client to lunch, take some popbys to clients, just do something that will get you in contact with someone in your database
4th Tuesday of the month - Send out a direct mail piece to everyone in your database. The same piece, DO NOT OVERTHINK this!
There you go! From an hour a day / 30 days a month to about 3 hours a month (except for your calls, you ARE doing your calls aren't you?...:)
PS - I know, this is MORE than 33 Touches, it is more like 48!
PSS - If you would like some help visit www.33Touch.info