What is Staging?

By
Real Estate Broker/Owner with Pasadena Views Real Estate Team, Inc. BRE# 000872112

I was exposed to "HOME STAGING" several years ago when I heard Barb Schwartz, founder of StagedHomes.com and THE inventor of the term "STAGING" speak on the subject.  I remember sitting in the audience of about 500 real estate agents thinking to myself - this makes a lot of sense.

Barbara, who has been staging homes since 1972 had single handedly created this brand new industry - STAGING.  Barbara uses the following analogy to help us understand what Staging is all about:

Think of going to see a play in a theater.  When you walk in, you see the stage, an audience, actors.  You also know that there's a producer and the director behind the scenes.  For the play to be a success, you need the play to be captivating and for all the seats to be full.

stage

Now... let's say that your house is a ‘set' on a stage of that play.  We would need to "Stage" your house for the audience - potential buyers - who will be coming through to see it.

The seller would be a producer because the seller owns the home.  The Realtor would be the director since she will set the scene for how each room should look, with the help of a stager, to ensure a "sellout" performance", i.e. buyers coming through to look at the house.  And, there would be critics - yes - critics!  Who are the critics?  The critics are the other Real Estate Agents who will decide whether or not to bring their clients to see the house.  They will also spread the word about the house to the rest of the agents that didn't get to see it themselves.

I have staged quite a few homes since the time I met Barbara.  Some homes were staged by myself and others with an Accredited Staging Professional. 

Let me tell you - Staging works!!!  It's that simple.

Of course, Staging works in concert with the Pricing of the home.  But, with everything being equal a home that is priced right and staged will sell quicker and for more money than a home that has not been staged!

Stay tuned for my next post where I will show you some statistics and provide you with some specific staging ideas.

In the meantime, if you would like to see some before and after pictures, please visit my Staging Show by clicking Play the Show button below.

Play the Show Button

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the folder to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Location:
California Los Angeles County
Tags:
selling homes
home staging

Comments 13 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clock to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
619,366
Randy Prothero
Hawaii REALTOR, (808) 384-5645
Island Style Realty Inc.

I am looking forward to your next post.  This is a part of our business I have struggled with over the years.

I hooked up with Sheron Cardin on Active Rain who has put together a kit for agents.  I am finding it to be helpful for me.

March 28, 2007 01:27 AM
Rainer
8,149
Sue Shockley
Setting the Space
What a creative way to educate on the benefits of home staging. They saya  picture is worth a thousand words.  This blog speaks for itself, what a transformation! The stage is yours, keep getting the message out and others will catch on! Congratulations to you!  Sue 
March 27, 2007 06:38 AM
Rainmaker
182,228
Irina Netchaev
Pasadena CA Real Estate
Pasadena Views Real Estate Team, Inc.
Thanks Sue...
March 27, 2007 04:20 PM
Rainmaker
182,228
Irina Netchaev
Pasadena CA Real Estate
Pasadena Views Real Estate Team, Inc.
Oops...  Sorry Randy, I was reading too fast and skipped your comment.  Just curious about the kit for agents that Sheron put together.  What does it entail?
March 27, 2007 04:31 PM
Rainmaker
619,366
Randy Prothero
Hawaii REALTOR, (808) 384-5645
Island Style Realty Inc.

It has a couple of publications she wrote on staging homes with furniture and vacant homes.  She also had a check list, room by room that we can take on p-re-listing appointments.  I found it to be quite helpful for someone like me who was not a great staging expert.

March 27, 2007 07:03 PM
Rainmaker
182,228
Irina Netchaev
Pasadena CA Real Estate
Pasadena Views Real Estate Team, Inc.

Thanks Randy!  I'll touch base with her, as well.

March 27, 2007 07:06 PM
Rainmaker
619,366
Randy Prothero
Hawaii REALTOR, (808) 384-5645
Island Style Realty Inc.

She was very pleasant to deal with.

March 28, 2007 01:27 AM
Rainer
30,307
Angel Walker
Keller Williams Realty Atlanta Partners
Irina, you picked terrific photos for your slideshow.  No one can argue about the impact Staging made in those rooms!  Wonderful job.  I look forward to your next post!
March 27, 2007 07:33 PM
Rainmaker
182,228
Irina Netchaev
Pasadena CA Real Estate
Pasadena Views Real Estate Team, Inc.
Thanks Angel!
March 27, 2007 10:05 PM
Rainmaker
299,310
Karen Otto
Plano Home Staging, Dallas Home Staging, www.homes
Home Star Staging
Loved the slide show and I love realtors who truly get staging - I call them Agents of Change  Being a "student" of Barb's too I can appreciate your blog even more - Thanks for such a nice endorsement!
March 27, 2007 10:27 PM
Rainmaker
182,228
Irina Netchaev
Pasadena CA Real Estate
Pasadena Views Real Estate Team, Inc.
Karen, I am a true follower of Barb.  She is an amazing lady!
March 28, 2007 12:37 AM
Rainer
40,349
Cindy Richter
IRIS Dallas, TX Home Stager
Interior Motiv Home Staging
Thank you so much for the advice you just gave me regarding presentations.  Your show was great as well. 
April 13, 2007 10:14 AM
Rainmaker
182,228
Irina Netchaev
Pasadena CA Real Estate
Pasadena Views Real Estate Team, Inc.
Cindy, thanks!  Hope it helps!!!
April 13, 2007 10:20 AM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clip to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
182,228

Irina Netchaev

Pasadena CA Real Estate
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the printer to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information