The Difference Between Montreal Home Staging and Interior Decorating

By
Real Estate Agent with RE/MAX Royal (Jordan)/Ready, Set...Sold! www.readysetsold.ca

What is the difference between Montreal home staging and interior decorating?

As a Montreal home stager and Montreal real estate broker, where home staging is still a relatively new concept, I'm often asked, "What's the difference between home staging and interior decorating?"

There are many, not the least of which is the fact that interior decorating caters to the tastes and preferences of one home owner/family, while Montreal home staging caters to the tastes of a whole pool of potential buyers for a home.

But it goes beyond that too. Here's a picture of a room that we were presented with at one of our Montreal home staging projects. 

Before shot of the home office 

Now it doesn't take a genius to figure out that a good clean-up of the room would work wonders.  And as an interior decorator, I could quickly come up with some window coverings, a nice desk lamp and other touches to make the room look like a pretty nice office.

But as a professional Montreal home stager, my job is to think about the target market for this home.  According to the Montreal real estate agent (this wasn't my listing), the most likely buyer for this home, in this neighbourhood and in this price range, would be a young family. 

Aha!  Young family = about two children.  The office was taking up one of the three bedrooms in the home.  Clearly, to attract as many potential buyers as possible, this room had to be converted to a bedroom to clearly show that there were three bedrooms in the home. You never want to make a potential buyer "work" to picture a home working for them or to picture themselves living there.  

So, this is what we did.

After shot of how a home office turns into a bedroom 

 

The home sold within a week of the staging, with offers coming in at the first open house.

And THAT is the difference between interior decorating and Montreal home staging.

Happy staging everyone.

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I stage all of my listings and hire a professional photographer...at no charge to my sellers.  It's part of my service package as a Montreal West Island real estate broker.  

Professional home staging and professional photography: two critical factors to making sure your home looks its best, both in person and on the Internet, and neither of them cost you a penny when you list with me.

Put your best house forward.

Tanya Nouwens

Montreal Real Estate Broker, RE/MAX Royal (Jordan) Inc., www.remax-quebec.om

Owner & President, Ready, Set...Sold!, a Montreal Home Staging Company  www.readysetsold.ca 

T. 514-919-8468    tanya@readysetsold.ca

RE/MAX Royal (Jordan) logoLogo for Ready, Set...Sold! Inc.

 

This blog is written with my opinions. My opinions are presented with accuracy but not guarantees. Copyright Tanya Nouwens - 2012. If you want to reprint parts of this, just email me for my permission at tanya@readysetsold.ca.

 

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  1. Michelle Aarnes 08/28/2008 11:51 AM
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Location:
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Home Staging
Real Estate Rookie
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Selling Soulfully
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Rainmaker
477,913
Brian Burke
Broker & Advising Expert-Denver Luxury Real Estate
Kenna Real Estate

There was a room under there? lol - great job on the staging.

August 21, 2008 09:19 PM
Rainer
10,904
Linda Schulte
Keller Williams

I appreciate my stager's advice and hard work SO much!  She always says, "Decorating is putting personality INTO a room, and staging is taking the personality OUT (so that it will appeal to more buyers).  I have a lot on my plate when listing a home for sale, so knowing that my stager is on board, is a big help!

Linda Schulte, Keller Williams North Atlanta

August 23, 2008 10:27 PM
Rainer
52,986
Abby Roselli
Staten Island Home Stager
ALR Home Staging and Showcasing, LLC

What an awesome transformation, Tanya. 

I agree, that room did look tiny, even looking beyond all the 'stuff'.  I don't know that anyone could have pictured a bed AND dresser fitting in that room like that.  You proved it!  Now that's what I'm talkin' about!!!!

August 24, 2008 09:00 AM
Rainer
3,005
KO Designs
KO Designs, LLC

Tanya, this is a great post. This room meets with the ultimate goal of staging this house - appealing to the buyer - & looks good.

May 01, 2009 07:52 PM
Rainmaker
198,908
Sally Dunbar
Fair Oaks Realtor - Fair Oaks Homes for Sale
Lyon Real Estate, Fair Oaks CA (Sacramento Area)

Love your inclusion of pictures... I can't quite picture the tan melamine cabintes with the teak trim.

May 14, 2009 11:50 AM
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Tanya Nouwens

Montreal Real Estate Broker & Stager
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