A lot of great blog posts are inspired by questions that I get. Sometimes they are asked directly to me, and other times. I check VisiStat or SiteMeter to see how people have found my posts. At least one time in 50, it's a question that lands a Googler to my blogsite.
After speaking at Bloggers Connect last month in San Francisco, a LOT of bloggers asked me how I find the time to blog, read other blogs, and respond to comments. I know that this is a huge question for a lot of folks, especially those who are not yet convinced that blogging actually pays off.
It does. It just takes time, like any other form of marketing, like farming with postcards. But with THIS form of marketing, it requires more time than money.
As for me, I like to write, so when I have a topic I'm enthusiastic about, it's easy to write and it's fun to write. True confession: reading some other blogs are not so enjoyable. A lot of bloggers don't know how to write. It's as interesting as listening to a dial tone to slog through some blogs. But many of them, even some of the dull ones, have great information. Many are inspiring with the info they've dug up, the pictures they showcase, or whatever new gizmos are on display. (After attending Connect, I finally ordered a flip camera. I will catch up with the times!)
For some, writing is hard. Maybe it's impossible. Or maybe there's just not enough of a buy-in to actually blog, even through they're hearing from the gurus how important it's going to be for SEO.
Is it important enough to hire a ghost writer?
That's an interesting question. My initial take is "it depends". Will the content be local? Will it be unique? That's one thing. People can get national news on any website, so my thinking is that blogging about stuff than can be found on CNN just doesn't make a lot of sense. But even worse is if the content is not unique.
Last year I had a virtual assistant and someone on her team offered to do some posting of sorts for me on my Realty Times subscription. (It expires this month and I'm not renewing - better, I think, to have the traffic on my own site, though I did make one sale from RT.) Anyway, since I was so busy blogging, I had ignored the RT updates and the virtual assistant's team member was going to take my info and update it for me.
Know what I got?
I got national news and I got something that was copied onto all their other clients' RT updates. And it didn't just happen once.
We're talking fired. At least that member of the team was history.
Today I had a look at a blog - a gorgeous blog, I might add - for a very high end team which is wading into the pool of blogging. The site looks very professional, but there's a paid blogger with national, non-unique content being posted. I Googled two lines and sure enough, it's on other sites as well.
How will that help SEO for them? I'm assuming that's the goal: improve the SEO, get the traffic, and the traffic turns into leads. But if the content isn't unique, I rather think it's not going to help.
What do you think about ghost writers on a blog? Is it a good way to solve the "time problem"?
(Please NO LINKS or "advertising" in the responses.)