Networking's 10 Things To Avoid That Will Surprise You

By
Real Estate Services with Inner Architect

“The #1 biggest mistake people make when networking is the Hard Sell”

Today a question came up in Susan Hanshaw’s career and transition workshop presented to the Marin Professionals Association in San Rafael, California. It was one of the biggest questions on everyone’s mind:

“What’s the best way to network?”

Before we examine the best method(s) to network and how to define networking, let’s identify the #1 biggest mistake people make when networking: The Hard Sell

Networking is not:

 

 

 

  1. Selling yourself, your products, or your services
  2. Not "puking" your 15-30 second elevator pitch all over your listener
  3. “Working the Room” to gather as many business cards as possible in one session
  4. Soliciting advice from people you yet to know
  5. Begging for introductions to other people
  6. Turning off your ears and listening skills
  7. Monopolizing everyone’s time with your sales pitch
  8. Ignoring the networking organization’s message, niche, and membership
  9. Ignoring your homework to find out who you wish to meet at the meeting you plan to attend
  10. Asking for value before offering value yourself

 

Stay tuned next week when I define networking and identify the #1 Best Method to Networking.

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Anonymous #42
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Anonymous

Hi Jan Marie, thank you for such kind words of encouragement. I appreciate your support and I am glad to hear the comments as they give me direction in my writing. Thanks again and please continue to read!

dean

September 05, 2008 09:49 AM
Rainer
38,644
Kevin & Maryellen Garasky
KMG Mortgage Group - ID & WA
KMG Mortgage Group - Kevin & Maryellen, Idaho & Washington

Dean - Your comments here are EXACTLY what I had in mind when I posted "Blogging is proof you take your job seriously!" on my blog.

I have been a reluctant blogger until now.  It has taken me a while to come around, but I am learning so much by just browsing around, and I feel I am better equiped to do my job and serve my clients as a result.

Thanks for your words!

September 05, 2008 10:47 PM
Rainer
76,540
Latonia Parks
Military Relocation Expert
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV

We participated in an ice breaker where you had a bingo sheet that listed several items, i.e., has 4 children, owns a motorcycle, etc.  You were to work the room to get signatures from the people who fell in this category.  The only problem is you only wanted their signature.  You really did not learn/remember anything about that person.  It defeated the purpose to me.

September 05, 2008 11:08 PM
Rainmaker
142,535
Dean Guadagni
Inner Architect

Kevin and Maryellen, blogging is really no longer an option it should be a stead fast rule for Realtors. I appreciate your dedication to your work and your clients. It is only human to resist but the reality is that the real estate industry is beginning to see the light of technology even with the push back factor. Keep us updated on how things are going for you; if you need any help or suggestions contact me or read here by subscribing. Thanks so much for the great feedback and support!

dean

September 06, 2008 12:23 PM
Rainmaker
142,535
Dean Guadagni
Inner Architect

Latonia, those types of tactics or games sometimes help people but the reality is that "working the room" is better left to politicians, hookers, and undercover agents. I had a pair of co-workers (sorry about the pun) who used to go to events to see who could "Work the Room" the best. Their definition was to run around slam cards in hands act cute, flirt, and return with a boat load of cards.

This activity created the following results:

1. Lot's of lunch offers from guys they did not want to date

2. Lot's of cards with names they could not place nor conversations they could reference when calling these new "contacts"

3. A bad reputation with all the other women in the room

4. Drew the ire of our boss

5. Perception was that these people acted like high schoolers

6. Long term tarnished their reputation within the industry

7. They became the "butt" of jokes

8. They never made a true connection leading to a business relationship

9. They were drinking while they worked the room- a cardinal sin and added dirt to their reputations

10. One actually landed an account which fostered, in their mind, the idea that "working the room" worked despite all of the bad results stated above

You are 100% correct Latonia it defeats the entire purpose of meeting someone when you can't even remember anything about them. Thank you for you continued support and feedback!

dean

September 06, 2008 12:33 PM
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Dean Guadagni

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Additional Information

Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).