Those Elusive Vacant Houses - They Can Be Staged For Less Than You Think!

By
Home Stager with Staged 2 Sell New York & Long Island

I don't know about others, but until lately, I had a very difficult time landing the vacants.  The truth of the matter is that the houses are either new, and in that case built on speculation, or the houses are 'flips' that were bought and reconditioned to sell for more money.  In either case, the owner invests a lot of money - sometimes all that they have and then some (through partners, loans, etc).

There is a way to make it work, however.  By using a combination of rental furnishings and the stager's own furnishings and accessories, an agreeable price can be achieved.  Perhaps, the seller has some furniture that they can lend in order to keep costs down, or maybe you will only stage the first few impact areas that buyers will view.  It is still possible to do it in a way that will produce the desired result - love at first sight!

The key is to be creative and resilient!  Make it work!

Here are some pictures of a vacant that I staged last week in Huntington, NY (Suffolk County):

      

       

       

       

       

The budget was super tight and I kept the cost per month for rental furniture around the $700 mark (including tax).  It goes without saying that I could have done so much more if the budget were larger, but I supplemented with a lot of my own smaller furnishings (end tables, lamps, rugs, accent pillows & throws, framed prints, drapes, accessories, bookshelf, queen sized bed with 2 nightstands & lamps, greenery and silk trees, etc.).  I only charged a nominal fee for my 'props' and my standard per hour charge. 

In spite of the budget, the house has a wonderful, homey feel to it.  On the day after I finished the 2 -day project, the listing realtor held an Open House.  The response was exciting!  There was one couple in particular who fell in love with it!  I'm hoping that it sells in the first week!

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Tags:
home staging
vacant homes
rental furniture
huntington
new york
suffolk county
listing
realtor

Spam prevention
Show All Comments
Rainer
89,176
Val Allocco
Staged 2 Sell New York & Long Island - Northport, NY
HSE; ASHSR - Home Stager, for Manhattan, Brooklyn & Long Island

Jessica, Shauna & Susan,

Thank you for reading my post and taking the time to reply.  (Jessica - where the heck have you been...I haven't seen or heard much from you lately!  Good to see you back here!)

Jeff,

I am honored that you are bookmarking this post to show clients!  So I'm wondering, and perhaps you can share...are the sellers really THAT resistant to the idea of Staging?  Does it have to do with investing money into a house that they will no longer live in and benefit from?  We (collectively) need to educate homeowners that the market of yesteryear is no longer and that it takes a lot of effort to sell a home today.  I would love to hear your thoughts on this (you could blog about it - and if you do, please let me know!).

Sharon,

Have you spoken to any Stagers about staging a vacant?  Now that you know it can be done inexpensively, perhaps you can 'brainstorm' with a Stager in your area and find a way to work on those 'vacants'!  Even if you only do one or two impact rooms..borrow furniture from your own homes (ask Phyllis Pafumi about that!) or the owner of the 'vacant'...it CAN be done!  Where there's a will there's a way!

Good Luck....feel free to contact me if you think that I can help you in any way (from a distance with advice).

VAL

Mar 28, 2007 07:53 PM #38
Rainer
36,903
Richard Parr
ADT Security Services - Slidell, LA
Home Security Specialist - Greater New Orleans, Louisiana
My experiences with home staging have always been exceptional.  This one looks great as well.
Mar 28, 2007 08:10 PM #39
Anonymous
Anonymous
Anonymous
Great Job!!  I have a home in Leawood Kansas we were talking about doing this, for a quick sell you have made up my mind!
Mar 28, 2007 08:24 PM #40
Rainer
2,052
Eric Laurenzo
ERIC LAURENZO-SECURED FINANCIAL - Blue Springs, MO
Secured Financial
Great Job!!  I have a home in Leawood Kansas we were talking about doing this, for a quick sell you have made up my mind!
Mar 28, 2007 08:26 PM #41
Rainmaker
269,438
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals
Val - you did great here.  It is really good the way you  went about making it all work out  and for actually very little money. You emotionally connected me!
Mar 28, 2007 08:33 PM #42
Rainer
69,715
Minnesota Home Staging Firm, Minnesota
Minnesota Home Staging Network~ MN's Top Home Staging Firm - Inver Grove Heights, MN

VAl,

OUTSTANDING photos!  Do you take them yourself?

I hear what you are saying by pricing it right to get the job. As mentioned the only thing I would hate to have happen is you get stuck with Realtors expecting that each and every time. I know you are wise and have great business sense...just don't give too much of yourself away! YOU are worth it even if people don't see that STAGING is yet. 

I also get a great chuckle out of seeing some of these before and afters and noticing a lot of us have some of the same props ;)  Tee Hee...we've all got such darn good taste!

Happy Hump Day...

 

Mar 28, 2007 09:35 PM #43
Rainer
77,722
Judy Heinrich
Judy Heinrich Home Staging - San Diego, CA

Fantastic job Val!!!!!  And a timely post... I have 3 vacant staging proposals this week... and I was trying to just focus on occupied homes.  I think I will have to call you and and chat about this. I'm getting much resistance to rental furniture prices.

Mar 28, 2007 10:34 PM #44
Ambassador
739,037
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Val.... thanks for sharing. I have been asking a few of the stagers here on AR what something like this costs. I am curious so I can pass the word on. I just had dinner with my mom tonight, telling her about stagging, because my sister my put their house up on the market. Great job and I love what you did with the house.

                                                                                                          jeff belonger

Mar 28, 2007 11:09 PM #45
Rainmaker
1,518,456
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Authentic Feng Shui Expert

Hey Val,

The home looks absolutely beautiful, I think your before and after shots blew everyone away.  You did an awesome job on this house and I know you put your heart and soul into it---and it looks it!  Your referrals will come in faster then you'll know what to do; work like this spreads SO fast!  You made an entire industry proud of you!

As you know, I would have posted earlier but I was blocked as a spammer got my IP and I was blocked:(

Mar 29, 2007 12:28 AM #46
Rainer
29,132
Melody Young
Milestone Motoring - Auto Broker/Dealer - Westlake Village, CA
Auto Broker-Milestone Motoring
After seeing your gorgeous before and after shots, I can't imagine why any real estate agent wouldn't do this, especially in this market.  The house next door to me has been for sale for six months.  If it looked anything like what you've done it would sell in a heartbeat!  Great job!
Mar 29, 2007 03:02 AM #47
Rainmaker
226,704
Craig Schiller
Baird & Warner - St. Charles, IL

OH... THIS is THAT job.

HOW cool is that.

Full circle moment!

CONGRATS AGAIN.

Me

Mar 29, 2007 05:31 AM #48
Rainer
11,204
Sean Dankers
Realty World Select - Fredericksburg, VA

Very nice work Val.  Those are some nice pics too.  My area is still experiencing the staging denial effect.  I have been preaching staging to my fellow agents but not one has staged any of their listings.  Oh well, they will see the light sooner or later. 

Keep up the great work.

Mar 29, 2007 06:43 AM #49
Rainmaker
133,756
Sheron Cardin
California Moods Inc - Selma, CA
how2homestage.com
Hey Val - I wanted to be your 50th click. Vacant homes are a big issue now and will become an even bigger issue in the next couple of years. The furniture rental companies better start cutting better deals with stagers and decorators. The competition is going to heat up. Wouldn't you agree?
Mar 29, 2007 08:31 AM #50
Rainer
29,649
Jessica Hughes
Ambiance Staging - Boulder, CO

Val, it's good to be missed :)

I'm glad to be back in the fold, I just needed a little time to focus on my business and my family and regroup my priorities. 

AR can be so addictive!

Mar 29, 2007 04:03 PM #51
Rainmaker
398,765
Debbie Malone
Londeree's Real Estate & Property Management - Lynchburg, VA
From Lynchburg To The Lake (434) 546-0369
Wow, what an impressive staging, super job. After seeing the charge for renting furniture, I think you did wonders on $700 per month. Thanks for posting all the photos
Mar 29, 2007 08:10 PM #52
Rainer
135,611
Phyllis Pafumi
ReStyled to Sell Home Staging New Jersey - Old Bridge, NJ
ReStyled to Sell Staging Homes NJ

Hey Val YOUR PICS CAME GREAT, they look better here than when you first sent them to me. I just posted a blog with pics and I could not upload correctly...don't know what happened.

You did an amazing job and YES vacants can be done on a budget, it does require a LOT of hard work on the stagers part and we REALLY need to pull out all our own resources from our inventory and get very creative. BUT YOU DID IT WOO HOO.....Love you, Phyllis Pafumi

Apr 01, 2007 09:38 PM #53
Rainer
135,611
Phyllis Pafumi
ReStyled to Sell Home Staging New Jersey - Old Bridge, NJ
ReStyled to Sell Staging Homes NJ

Hey Val YOUR PICS CAME GREAT, they look better here than when you first sent them to me. I just posted a blog with pics and I could not upload correctly...don't know what happened.

You did an amazing job and YES vacants can be done on a budget, it does require a LOT of hard work on the stagers part and we REALLY need to pull out all our own resources from our inventory and get very creative. BUT YOU DID IT WOO HOO.....Love you, Phyllis Pafumi

Apr 01, 2007 09:38 PM #54
Rainer
144,429
Maureen Maureen
Orangeburg, NY
Val - This is a fantastic transformation!  Congrats on landing your first vacant!!!
Apr 02, 2007 08:32 AM #55
Rainmaker
249,571
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

You hit the nail on the head when you say" I only charged a nominal fee for my 'props' and my standard per hour charge".  Occasionally.... we have to do this.  There are not too many Stagers who will budge on their pricing.  Seasons change, you pick up a new realtor that you have been dying to do biz with, someone is on a tight budget, the list can go on.  That is working with your client on a price that they can afford and Staging Creatively. Great Job Val and the best of luck with a quick sale.

Lori 

Artful Journey Designs and Staging

Apr 02, 2007 11:38 AM #56
Rainer
187,317
Judy Kincaid
Tampa, FL
Val --  You did an amazing job of staging that house....and doing it on a budget is even better.  Have you had any feedback from the Open House or realtor caravans?  However, my guess would be that it is SOLD already!  Sure can't see that gorgeous house lingering on the market for very long.
Apr 05, 2007 10:15 PM #57
Show All Comments
Rainer
89,176

Val Allocco

HSE; ASHSR - Home Stager, for Manhattan, Brooklyn & Long Island
Ask me a question
*
*
*
Spam prevention

Additional Information