New Agents Can Get up and Running Quickly

By
Real Estate Broker/Owner with Island Style Realty Inc. RB-19250

The consumers in general are looking for the best agents they can find.  They are dealing with the most expensive thing in their lives and do not want to put it in the hands of someone inexperienced.

I bet you are saying, is he disproving the title of this article?  I said can have an advantage, not does have an advantage.  So now that we agree that new agents have a distinct disadvantage, how do we make lemonade from those lemons?

Let's start with one advantage a new agent may have.  Having no or few other clients, they have more free time to dedicate to them and their listings.

What can a new agent do to get up and running quickly?

  1. Consider teaming up with an experienced agent.  You now remove the objection of inexperience and the clients get the best of both worlds.  I seasoned experienced agent and a new energetic one who will dedicate a lot of time to them.
  2. Take advantage of all cheap or free opportunities.
    1. Car door magnets and window lettering.
    2. Business cards and refrigerator magnets (you can buy peal off magnets at the office supply store and apply them to your business cards).
    3. Wear you name badge or have you tag embroidered on shirts.  Wear them every chance you get.
    4. BLOG!!!  Active Rain is free and a great way for clients to meet you.
    5. Door to door canvassing.  Create a newsletter or market report and deliver them door to door.  Shoe leather is cheaper than postage and more personal.
    6. Sit other agent's open houses and have handouts and marketing materials to hand out.
    7. Sit all the floor time you can get.
    8. Send out press releases to local newspapers.
    9. Build a professional website.  If you can not market yourself, how will you ever market their home?  Clients are on the internet and they are checking you out.
  3. I know the conventional wisdom is to chase FSBOs (For Sale By Owners).  In some areas like mine, every fresh agent out of school is bugging the daylights out of them.  They have been told by a dozen green agents why they are idiots for trying it on their own.  If anything I would visit the FSBOs in person to preview their home and be friendly.  I always carry a copy of my market report for their neighborhood and share with them a copy.  I never push them for a listing, especially on a first visit.  There is a reason why they are not using an agent.  After being attacked by the green pea agents their resolve is probably stronger than before.
  4. Expired listings are another source every real estate school teaches you to go after.  They are also getting bombed by the green peas.  There is a reason their home did not sell.  Many times it is because they were simply over priced.  If the last agent could not get them to price it right, what will you do differently?  Also they are probably extremely annoyed by the volume of contacts they are getting.
  5. This is probably the most important item on the list.  HAVE A BUSINESS PLAN!  This is a business, if you do not have a written plan, what you do have is a plan to fail.

We all had to start from a stand still when we entered the business.  When I started I had to overcome the objections of potential clients.  It was not easy, it took hard work and dedication.

One last tip for new agents:

Make education a key component in your business plan.  Designations will help build you credibility in the market place. 

Posted by

 

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Randy L. Prothero, REALTOR®

Principal Broker, ABR, AHWD, CRS, e-PRO, GRI, MRP, SFR

Island Style Realty Inc.

Team Leader - "The Prothero Group"

Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers.  His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.

Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors.  To improve overall professionalism in his area Randy also offers classes for real estate agents. 

www.HawaiiRandy.comOahu (Honolulu County) Property Search  Hawaii Military Relocations

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Rainmaker
262,052
Dave Woodson
Dave Woodson - Chesterton, IN
Not the Average Agent

great advice, I am going to share this with on my podcast and radio show.  You will get a mention

Aug 21, 2008 10:51 PM #67
Rainmaker
623,209
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645

Ken T. - Thank you

Erica - Good point, my first year I have two closings from clients I picked up in the office when the agent scheduled for floor time did not show up.

Yvette - That is the ideal situation.  I would gladly team up with new agents as long as they are motivated.

Aug 21, 2008 10:56 PM #68
Rainmaker
623,209
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645

George - You are so right.  I was involved in my community for years and new tons of people when I started in the business.  I believe all agents should be involved in their community.

Gabe - They should offer to help that experienced agent like hold open houses.  They may also want to ask that agent to team up with them on their first few transactions to help them secure listings and complete their first few transactions in a professional manner.

Dagny - I think you make a great point.  To be successful you can not be part time.

Aug 21, 2008 11:04 PM #69
Rainmaker
623,209
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645

Stephen - Thank you, I am sure the new agents are lucky to have your help.

Antonio and Alexis - It sounds like you have been very consistent.  That is an important part of the mix when marketing.

Elaine - I used to spend a lot of time in the office.  My attitude is I can sit home and do paperwork or I can do it in the office.

Aug 21, 2008 11:13 PM #70
Rainmaker
623,209
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645

Stan - Thank you

Dawn - Wow, thank you.  :)

Jennifer - Sounds like you have the right attitude to make a go of it.  Good Luck!

Aug 21, 2008 11:15 PM #71
Rainmaker
623,209
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645

Ulises - It is always good to hear it over and over again.  It is even better to implement them.

Sonja - For me this is home.  I plan to make the most of it.  Good luck on a strong finish to your first year.

Tina S. - If you keep moving forward you will get to the destination.

Aug 21, 2008 11:19 PM #72
Rainmaker
623,209
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645

Dave - Thank you!!

Aug 21, 2008 11:20 PM #73
Rainmaker
377,168
Ricki Eichler
Century 21 Lee Real Estate - Ingleside, TX
Broker,GRI,ABR, - Your Coastal Bend Home Source

Very good advice Randy,   New agents can get overwhelmed and all these things you mentioned are good advice for them.  Taking time to rest is also good. This business can be so hectic at times.

Aug 22, 2008 07:56 AM #74
Rainmaker
155,036
Margaret Mitchell
Coldwell Banker Yorke Realty - York, ME
Seacoast Maine & NH Real Estate

Hi Randy - Great advice, thank you.  I am still working on the web site and business plan.  I think it takes a few months to figure out where you are going....

Aug 22, 2008 08:06 AM #75
Anonymous
Anonymous
Deborah Denman, Century 21 Realty Group I, Indianapolis, IN

Very good post, I hire and mentor new and struggling agents.  I think one thing that has not been mentioned is you need to be a sounding board for the new agents.  There are good days and bad days in real estate.  On the good days you have to cheer with them and on the bad days you have to remind them what is good in the business and keep them up.  Its very easy to get in a dark place, its hard to get out of that place alone.  I love new agents, they always remind me why I am in this business.

Aug 22, 2008 08:44 AM #76
Anonymous
Anonymous
Michael Stroud

Yep!  It's all about surrounding yourself with the right people.  Thanks for your insight!

Aug 22, 2008 09:38 AM #77
Rainer
6,194
Melissa Martinez
RE/MAX ACR Elite Group - Tampa, FL
Tampa Bay, FL

Eric said it best.  Have a business mindset everyday!  This is so true.  Thanks Randy, great blog!

Aug 22, 2008 09:48 AM #78
Rainmaker
623,209
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645

Ricki - It is not an easy business.

Margaret - You business plan is a living document and can be adjusted as you go.

Deborah - Everyone has their own way of dealing with bad days.  Mine is to get a little quiet time away from other people and wind down.

Aug 22, 2008 04:35 PM #79
Rainmaker
623,209
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645

Michael - it is so much easier when you are in a supportive environment.

Melissa - It is so true.

Aug 22, 2008 04:37 PM #80
Rainmaker
461,990
Jeff&Grace Safrin
F.C.Tucker 1st Team Real Estate - Valparaiso, IN
SpousesSellingHousesTM

You are now famous in Northwest Indiana Randy!

this morning the Live AM 1420 Radio show talked about your BLOG and you were promoted as the Go to guy for Hawaii real estate !

Congrats!

Sincerely,

Grace

Aug 23, 2008 11:42 AM #81
Rainmaker
623,209
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645

Jeff & Grace - WOW!  That is absolutely incredible. 

Those who do not recognize the power of blogging are surely missing out.  THANK YOU!

Aug 23, 2008 01:46 PM #82
Rainmaker
132,416
Ana Connell
G & C Properties - Burbank, CA
Burbank Real Estate Agent

Love your post Randy.......great information!

Aug 25, 2008 04:42 PM #83
Rainmaker
623,209
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645

Ana - Thank you

Aug 25, 2008 05:02 PM #84
Anonymous
Anonymous
Ana Belmiro

Well, i have been an agent for 4 months now and i have to admit that getting people to truly help you and been thorough with their "insights" is so hard. As a new agent i have all the time and energy to go after FSBOS/Expireds but lack the real foundation to do so. I took a class when i began but there is so much information that i am so overwhelmed and cannot find a away to filter everything and do a good job. Altough i am new to sales i am not new to Real Estate and really want to build a good foundation for me. This is the perfect time to learn because i don't have much to do but i need help filtering everything that has been thrown at me. Your ad is good and true in many ways but the only thing us the green agents can do is to pursue these opportunities and make our mistakes so we can learn and improve in the future.

Aug 31, 2008 02:06 PM #85
Rainmaker
623,209
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645

Ana - You might consider looking at a different office.  Many offices offer a better support structure.  There are also experienced agents who are looking for folks to join their team.  That is a great way to learn the business while making some money.

You other option is to spend more time on Active Rain.  It is free and the members here will openly share their knowledge with you.

Sep 01, 2008 01:08 PM #87
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Rainmaker
623,209

Randy Prothero

Hawaii REALTOR, (808) 384-5645
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