Use a Neighborhood Survey to Your Advantage

By
Title Insurance with First American Title Company ePro, MBA

Internet sites, tools like Active Rain and Localism are making it easier for consumers to find information about the community or neighborhood.   Internet sites like Zillow and Cyberhomes provide great school, neighborhood, community, demographic information to buyers but what about taking care of EXISTING HOMEOWNERS that aren't in the market now?

EXISTING homeowners don't necessarily know where to go on the Internet because they aren't doing the research now but they will -- we all know that the average length of time a consumer owns a home is in the 5 to 7 year range.  They will eventually look for this information -- is it on your web site?  Are you promoting your web site to existing homeowners to keep them informed about the market, rates and values inn the neighborhood?

I propose you think about another option -- do a Neighborhood survey and POST the results on your site.  Bring fresh content and be known for  doing this in the community.  Ask questions like:

1)  How do you feel about the ____ (growth or changes) taking place in our city?  (My city is outraged about this and plans for redevelopment in our downtown community)

2)  What can we do to make your neighborhood better?

3)  How do you feel about the local shopping facilities

4)  Are you satisfied with the local school system - do you have children?

5)  do you feel safe in the neighborhood

You see, there are a number of questions you could ask -- don't make it too long. 

Consumers don't know about localism or the neighborhood sites unless you tell them -- get the word out about your site, your blog, localism that you support etc.

Better yet -- make it a contest and ask for responses via email or take them to a survey website to fill out the responses so you capture their email address -- build that email farm and then publish, share your results and do something different on your web site to make an impact.

Posted by

Make it a profitable day!

Scott Hoen

SHoen@FirstAM.com

Direct:  (714) 250-5014

Cell:  (714) 270-9607

"The Views expressed herein reflect only the individual's personal views and are not the views of the author's employer."

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Rainmaker
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Dawn Isenhower
Sibcy Cline Realtors - Milford, OH

This is wonderful advice. I have been looking for new ways to direct people to my website. Thank you.

Aug 27, 2008 09:37 PM #1
Rainmaker
267,620
Troy Erickson
Diverse Solutions Realty www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

You are right about having the neighborhood information available on your site.  That is information that every homeowner wants.  I also like your idea about putting surveys on your site to attract interaction.  I'll have to look into how to incorporate that into my site.

Dec 01, 2008 03:57 PM #2
Anonymous
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Anonymous

Scott, it's a great fresh idea. I will definitely use it.

Jan 06, 2009 01:52 AM #3
Rainmaker
1,211,054
Evelyn Johnston
Elkhart County Subdivisions, LLC - Elkhart, IN
Super Agent, Probably the Best Agent in the Galaxy

What a great idea Scott!  I love it! I would like to have a subdivision wide garage sale.  We can get garage sale signs with our company name on it for a really good price on oakleysigns.com. What a statement it would make to look down the street and see tons of garage signs with your name on them.  What if you did numerous subdivisions?  Oh the butterflies are tickling this morning!

Jan 06, 2009 06:38 AM #4
Rainmaker
1,211,054
Evelyn Johnston
Elkhart County Subdivisions, LLC - Elkhart, IN
Super Agent, Probably the Best Agent in the Galaxy

A subdivision wide garage sale would be a good reason to contact every home owner each month for months in advance.  To sign them up, deliver the signs, advertise in the newspaper, Oakbrook Springs Garage Sale May 31st, Sponsored By Evelyn Johnston Prudential One Realty.  Oh the thrill of the planning!

Jan 06, 2009 06:40 AM #5
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Rainer
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Scott Hoen

VP, Director of Marketing Systems & Tech, ePro, MB
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