Thinking about becoming a Home Stager? Consult with the Pros first.

By
Home Stager with ALR Home Staging and Showcasing, LLC

If you are deciding whether or not a career as a home stager is right for you, then you have some HW to do.  The internet is the perfect place to begin your search.  Make sure you have some paper and a pen ready to take notes.  A nice cup of coffee would work well, too!  Take your time because you are considering starting a business and these things take time.

The first thing that will jump out are the numerous home staging training companies.  Research them carefully to find out which one works best for you, your needs and your budget.   Please note that professional home stagers do not need to be 'certified' or 'accredited' in any way.  It is still an unregulated field.  Any certification essentially becomes a big part of your marketing...that's it. 

Organizations, such as RESA and ASHSR, are great ways for newbie stagers to network with more experienced stagers in their geographical area, regardless of training background.  Take advantage of what they have to offer!

An important thing one can do is to research the NEED for a home stager in your targeted market.  If you find your market is already flooded with home stagers, you can guarantee that you'll be working your butt off to market your newbie staging business in the shadows of the other established companies.  You aren't Starbucks...and even they realized they didn't need to open up shop on every other corner!  The area you target should have plenty of room for you.  A healthy competition is good for everyone's business.

The second most important thing is to consult with real estate professionals that you know.  Do it BEFORE you start up...not AFTER.  There's no pressure involved!  Limit your time to ones that are good at what they do. 

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      • Pick their brains...see how they feel about home staging. 
      • Do they currently use a home stager? 
      • If they do, find out all that you can about their experiences. 
      • Ask them how they feel about home staging services for your target market.

The last suggestion is actually one of the first things I did when doing my research prior to starting my home staging company here in Atlanta.  My husband and I met with his friend Dave and his wife LuAnn.  LuAnn is a well-known agent in Atlanta's luxury-home market and Dave is a corporate consultant.  LuAnn was gracious enough to give me honest answers to all of my questions and as a result thoroughly encouraged me to pursue my home staging business. 

Ironically, LuAnn is staging realtor (ASP, I think) although she does work closely with a top stager in Atlanta (and, no, it's not me!  lol)  She truly believes in the power of home staging which I'd guess answers why she's so successful.  As a result, she's become the go-to person from her colleagues regarding home stagers.  At a recent caravan one agent asked another agent if she knew of a stager who conducted Home Staging Consultations.  The agent said no but referred her to LuAnn, stating she'd know of one.  Now, that's networking...gotta love it!

And, thanks for that referral, LuAnn.  =)

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Groups:
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Real World Home Staging for Newbies
Stage It Forward...
Tags:
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atlanta home staging

Comments 20 New Comment

Rainer
52,986
Abby Roselli
Staten Island Home Stager
ALR Home Staging and Showcasing, LLC

Hi Beth, True and if you think about the sheer number of homes that are for sale...I bet the % of them that are actually staged is really small, so there's PLENTY of room for more stagers.

Hi Melissa, yes, you are right about that.  I think Tom Scanlon recently said in one of his posts that retook the course 3 or 4 times because he didn't think he got it all the first time.  That's actually impressive that someone would do that...means he was serious about the success of his biz!

Hi Cathy, Awesome!  hope it helps her.

August 22, 2008 07:21 PM
Rainer
18,513
Peg Prather
Vancouver, WA

I gave my neighbor a bid to stage her previous house which has been on the market for a year. I just found out tonight that I lost the bid, which by the way was very low as a courtesy to my neighbor....the maddening thing is I lost it to a Realtor who will "stage" it for free.  I'm too mad to comment any more tonight!  But I think I'll go out tomorrow and declare myself a realtor...and offer real estate advice for free if I can stage clients homes. 

I cannot wait to see the pictures once they are posted. (I'll be better by tomorrow.)

August 22, 2008 10:54 PM
Rainer
52,986
Abby Roselli
Staten Island Home Stager
ALR Home Staging and Showcasing, LLC

Aw, Peg!  I'm sorry but you made me chuckle even though I see your frustration!  So sorry to hear that!  I'm sure we'd love to see the link to the listing once it's up...hehehehe.... 

Feel better...keep your chin up...maybe it was best you didn't 'work' for your neighbor anyway.  Things do happen for a reason.

August 23, 2008 09:45 AM
Rainer
18,513
Peg Prather
Vancouver, WA

Thank you Abby, you are right. I just feel that respect is the number one criteria for being in business. I respect the training and qualifications of Realtors. I know they have worked to become experts in their field. But so have stagers, and the respect needs to go both ways. Glad I made you chuckle...I'm smiling now. Onward and upward I always say!

August 23, 2008 10:26 AM
Rainer
71,926
Marian Lake Walker
Home Stager Florida, Home Staging Central Florida
Staged 2Gain

Thanks Abby,

Having a realistic view of what you're getting into is just as important for this business as it is for any other.

Research and the right training, then what Melissa says is so true..."paying attention to" what we learned. 

With regards to Peg, just another reason why we need to work for credibility and respect for our industry--look at the online photos of so-called staged homes and see all the missed opportunities and cold, sterile rooms...  

August 23, 2008 12:33 PM
Rainer
52,986

Abby Roselli

Staten Island Home Stager
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