Selling in today's market is a challenging prospect. Not only are you competing against a large surplus inventory of homes, but you are doing so at a time when there are relatively few qualified and motivated buyers. It is more critical than ever to carefully plan and manage every aspect of marketing your property.
1. Initial Consultation
During my initial visit to your home we will discuss the specifics of your situation, your motivation for selling, any time pressures or constraints, and any other factors relevant to your selling decision. I'll also ask for a tour of the property and any information you can provide regarding ownership history, construction, condition, important features, and any planned upgrades or repairs. If you have any questions about me or about Epoch Properties, I'll be glad to answer them at this time.
2. Research & Market Analysis
By consulting the public records on your property available at your local Town or City Hall, I will document ownership information, the property description and boundaries, zoning, tax information, liens (e.g. mortgages), and other official information of potential relevance. By reviewing this information now, we can identify any problems or inconsistencies that will need to be resolved prior to the sale of your property.
I will also perform a Competitive Market Analysis (CMA), comparing your property to similar properties that have sold recently as well as to those currently being offered for sale. The CMA is a critical tool in helping to assess the appropriate listing price.
3. Marketing Dialogue
At our second meeting, I will share with you the results of my research, along with my opinions and recommendations for marketing your property. We will discuss the terms of the listing agreement (duration, commission, my obligations to you), the listing price, marketing strategy, and pre-showing preparations (e.g. repairs, upgrades, decoration).
It is also helpful to talk about your expectations as well as a contingency plan if they are not being met. If we are not successful in finding a buyer within a specified period of time, we should be prepared to alter our marketing strategy, reduce the price, or both.
To be continued....