When was that last time you updated your business card?

By
Home Builder with DDIY Home Renewal

When was the last time you updated your business card? 
Can people really still recognize you from the photo on your card?  I ask this because Brandi Pierce ofaShadow Web & Graphic Design in seattle sent me an invite to an event they are hosting where they are giving people's business cards a thorough make over and shooting new head shots for them at the same time.  This got me to thinking about the business cards I see floating around.

Most of the business cards I encounter are completely unremarkable, and a few are even a bit on the laughable side. 
As professionals we all think we can do everything, and that usually goes for designing our cards as well. Additionally I really hate it when people have photos of themselves on their cards from say 1973.  Our business cards are often times the first and only piece of marketing material that prospects will see, shouldn't they WOW people, or at least not make them snicker?

Pause for a moment and consider the value that those business cards of your have. 
Does the picture on it really look like you, and does the picture look good?  Does you card convey the right message to people, does it say anything other than 'YAWN....  Here is my phone number?'  Odds are that all of our cards could use a little punching up.  At the very least those hard working scraps of paper deserve a new picture of you on them.  So before you order your next box of cards, show them some love.  They are out there working for you day and night, so why not give them the tools to actually make a good impression?

Get professional help!
If you are in the Seattle area, you really ought to take advantage of the Headshot and Business Card Design event that Brandi and Summer Myers are putting on September 21.  For $150 they will not only shoot you a new head shot (which if you have ever had it professionally done isn't cheap) and give your business card a make over.  This is a really good deal!  If you aren't then right now, grab your box of business cards and put a note and a rubber band around the last 200 that it is time to go get your cards re-designed and new pictures taken.  The business you lose from having cards that don't wow people will cost you far more than the price of a new picture and having them professionally designed!

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Rainer
67,333
Dana Couch-Davis
Kendall Haney Realty Group - Memphis, TN
CRS, GRI, ABR, SRES

Chris I think making over your business card is an excellent idea.  Good thing you have a resource like his firm in Seattle.  But one thing I've found important wiith business cards is not too much of a change ... you want people to relate.

Aug 28, 2008 07:38 AM #1
Rainer
23,013
Suzanne Champion
N.J. Realty - Westerville Ohio - Columbus, OH

I like our cards, and my photo on there is pretty recent. 

I don't know what some agents are thinking though with their old pictures!  I saw a case of that just yesterday on someone's property flyer.  She doesn't look like that anymore...  (I've seen men do the same thing.)

Aug 28, 2008 07:40 AM #2
Rainmaker
260,407
Dave Woodson
Dave Woodson - Chesterton, IN
Not the Average Agent

I laugh when I see some cards,  I know of a Realtor that uses her 4 year old grandson with her on card,  MMMM, yeah, he is 20 now

Dave

Aug 28, 2008 07:43 AM #3
Rainer
10,259
Chris Cliff
DDIY Home Renewal - Lynnwood, WA
The Home Repair and Painting Guy

Dana, I will agree that a consistent look is a good idea, but if you old one is bad/ugly/ineffective then I would change it up.  What I would say though, is if you are going to really make your cards over, and really the whole look of what you are going to present to people, it might be great time to send them some snail mail with some new cards announcing it and even using them to re-introduce yourself to clients you may have let fall to the way side.

 

Aug 28, 2008 07:46 AM #4
Rainmaker
428,614
Anne Hensel
South Beaches Real Estate Professionals - Saint Petersburg, FL
Realtor - Broker - St. Pete Beach, Treasure Island

I am updating mine right now and I think I am going to leave on site blank so I can add personal notes.

Anne

 

Aug 28, 2008 07:55 AM #5
Rainmaker
622,123
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645

I see so many agent's cards that you would never know who they are from the pictures.  I just can't imagine why they prefer that.  I update my pictures every year.

Aug 28, 2008 08:16 AM #6
Rainer
127,987
Brian Belcher
RE/MAX Metro Realty - Charlotte, NC
Charlotte Realtor

Just had mine redone. Always good to update every few years. And don't pimp out your kids/grandkids, Dave's comment above was funny.

Aug 28, 2008 08:23 AM #7
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Rainer
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Chris Cliff

The Home Repair and Painting Guy
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