ARE YOU FOR REAL? Making Authentic Connections Online ...and Off...

By
Real Estate Broker Owner with Asheville 1031 Realty 209970

 Horese farm. Asheville, North Carolina real estate

 

"At 5 am, in this paludal hinterland,                   
a lone roadside figure bristling  with electronic
and photographic gear must present a curious sight."

Indeed! And I know exactly who that lone roadside figure is...a REALTOR® out on the land looking for photographs that best represent his or her new listing.

S/he knows that when prospective clients go to Localism.com to search for properties of interest, the quality-laden photos  s/he places there will have an impact on their decision to contact or not contact her.

                                                                          

PHOTO taken at 5:00AM by J.T.Narrin, Photographer for the Firm
EDIT      J.T.Narrin, Photographer is MY SON ..a reason to smile

 

That REALTOR® could be any one of us.... It's happened to me...My client found me by searching online.
She Googled  green building , then "real estate for sale" in my home town (Asheville, N.C,), et voila, there I was courtesy of ActiveRain.   She read my BLOG. She even paid me the ultimate compliment of subscribing to it, although later she confessed she subscribed not because of my eco-wise ramblings, but because she loved the photos there!   She wanted data- how much would a 100AC  tract + home cost? Where was the nearest college campus?   and so forth.

Her initial email went something like this: "I read your BLOG at AR. You seem to be a knowledgeable REALTOR®. I've been spending lots of time online looking at listings. There's XYZ listing on realtor.com  that looks like it would be a perfect ...then she told me the data from her printout.

To which I responded, something like this:"Thanks so much for connecting with me. Sorry to disappoint you, but that property sold about three (3)weeks ago, however  If you will tell me what's most important to you in your search for the "right" place, I am here and ready for the challenge!" BTW, here's a vital  link to North Carolina's Law of Agency.  Please let me know that you have read and understand it."

Sounds simple enough, doesn 't it? But when you give it some thought, this whole process deserves some serious consdieration.

 Surveys and Questions.

  1.  Real estate market surveys tell us that 70-80% of real estate clients begin thier search for properties online. That's old news to most of us by now.  But I've been thinking about how that trend could change things for all of us.
  2. Do you think our role  changes  when we no longer are first in line personally to "turn on the house lights" to reveal the information our audience seeks? 
  3. What affect online research has on our business when we greet the characters in the on-going drama of property sales and acquisition online?
  4.  Do you think it's important to be ready to  "hit our marks" on that stage?

 

realtor as problem -solver in Asheville, N.C.

 

Just seems to me that it  makes sense to be ready competently to  interpret information our clients already have gained,  then to take on the role of problem-solver.

A problem-solver knows how to put a finger on, organize,  and manage the entire "production"...In the practice of real estate this means  making meaningful connections and coordinating the entire real estate transaction process.

 

 

 Making Authentic Connections Online ...and Off.  

In techno-terminology, connectivity and speed are almost synonymous. But I like to think of connectivity in terms of making authentic connections with my colleagues and clients in the good old-fashioned neighborly way,whether that is online or off.   To me, there's nothing like  personal investment  --that personal touch that weaves into a cooperative tapestry

Which brings me to the subject of community, local wisdom, Localism.com,  and how YOU think our articles and photos at Localism.com  meet the need for making real connections  that I believe to be at the very center of a successful real estate practice.

Let me know what you think!
green-o-lina

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Tags:
asheville green real estate
sustainable community
horse farms
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Comments 62 New Comment

Anonymous #58
Anonymous
John Thomas
Your BLOG makes me consider being a realtor as a profession. There sure are a lot of comments here. How will  you read and respond to all of the,? just wondering. I think it is important to be ready to respond with service for clients. I am a client at this point.
April 17, 2007 12:28 PM
Rainmaker
458,333
Alexander Harb
Dallas, Texas Real Estate Investing
Knights Investing

You are so right on target.......Good hard work is its own reward!!

To bear this out...this post is one of the TOP rated AND most active professional posts of ALL time in the network....

The truth cannot be hidden!!

=-)

May 08, 2007 03:17 PM
Rainmaker
323,416
Jeff R. Geoghan
Marketing VP & Coach
Coldwell Banker Select Professionals
I'm excited to see the impact Localism has on the lesser-know real estate markets around the country.  Just think about all the data that can be packed onto the internet by one group of people (even a small group).  All which benefits the industry and professionals.
May 08, 2007 03:35 PM
Ambassador
717,445
THE TRAILBLAZER TEAM Asheville 1031
Knowledge,Insight, Industry Know-How. Happiness
Asheville 1031 Realty
John~ It's SO nice to know that this post has an-impact on your decision about your career as a real estate profession. Thanks you!
May 09, 2007 10:38 AM
Ambassador
717,445
THE TRAILBLAZER TEAM Asheville 1031
Knowledge,Insight, Industry Know-How. Happiness
Asheville 1031 Realty

Alexander~

When you commented, "this post is one of the TOP rated AND most active professional posts of ALL time in the network"I was surprised and delighted. YOU made my day...in fact you made my week! THX!!!

May 09, 2007 10:41 AM
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THE TRAILBLAZER TEAM Asheville 1031

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Additional Information

10+ YEARS SPECIALIZING IN LAND BROKERAGE & FOREVER HOMES. "Boomers" Properties. LAND for Pocket Neighborhoods. Family Retreats on Large Acreages. Horse/Organic Farms. Sustainable innovation, quality of property and life in with YOU IN MIND. ******************

* * WORDS AND IDEAS CAN CHANGE THE WORLD. THANK YOU FOR TWEETING THIS POST! TWEET

** VIDEOS ASHEVILLE NEIGHBORHOODS & FOCAL POINTS

^^**FOREVER HOMES VIDEOS** !!!! IT'S A RAIN CHAIN!!!!

xo ** more Asheville GREAT PHOTO GALLERIES FOR BOOMERS AND ALL*** click here Follow Me on Pinterest NAR GREEN®, EcoBroker, Eco®Certified Consultant, ePRO®.NC LIC 2099