The Importance Of Your Name Badge

By
Real Estate Agent with The Purcell Group

Since I have started my career in real estate (which wasn't long ago at all!) I have heard colleagues preach on the importance of wearing your name badge at all times.  I have also heard several stories of how agents have gotten million dollar listings through appointments they made while in CVS, all because they were wearing their name badge.  I had taken these stories with a bit of a grain of salt, and thought to myself "how often does this really happen?" 

Well, I am now officially a part of the club that will swear by wearing your name badge in public.  Last week, I stopped in to my local mini-mart to buy a Gatorade.  While paying for my item, the clerk noticed my badge and asked me about "the market", so I obliged and gave him my opinion, thinking nothing would come of it other than a "thanks, have a great day".  We continued our conversation for a minute and after then told me that he was ready to put his house on the market and asked me if I "had time to come take a look" at his home.  YEAH, I HAVE TIME!  So there is one appointment from that Gatorade, but it gets better...

The owner of the mini-mart hears our conversation while in the back room, he comes out and asks if I have time to answer a question for him.  It turns out that he is looking to have his mother move in with his family, and they will need a bigger house to accomidate everyone.  He is in need of an agent to list his current home, his mothers home and help him purchase one big enough for everyone!  Oh, and there is a bit more... He is also intersted in opening up a second mini-mart and needs an agent to help him find a suitable location!

So to total it all up... One $2 Gatorade got me 3 listing appointments and 2 buyers.  All because I was wearing my name badge.  So my advise to anyone who may think that wearing your badge is nerdy (as I did!) or unecessary (as I did!), is to put it on and wear it with a simle.  You never know who you'll meet!

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Texas Travis County Austin

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Rainmaker
340,269
Dawn Maloney
330-990-4236 Hudson Stow Cuyahoga Falls Silver Lak
RE/MAX Haven - Northeast Ohio Real Estate Specialist

Either that or your REALTOR® "R" pin - it is a little more subtle and effective. Great reminder!

September 01, 2008 11:08 PM
Rainer
49,162
Jim Gilbert
Sky Realty

I have not had such a great experience, but believe that a name badge is a vital part of marketing self and company to the public. Who knows when that right person will see it and take the bull by the horns? My wife and I just helped those in our company who wanted a name badge to get them.

Jim Gilbert, Heart of Austin Homes

September 01, 2008 11:21 PM
Rainmaker
1,151,534
Tony & Darcy Cannon
The C Team
Keller Williams Legacy

Jon, great job, it is more than just wearing the badge, it is being prepared to answer questions and having a good attitude, outstanding!

September 02, 2008 01:37 AM
Rainmaker
865,676
Michael Setunsky
Your Commercial Real Estate Link to Northern VA
Michael's Commercial LLC

Jon, talk about good timing. It may seem silly, but you proved it does work. Good job!

September 02, 2008 09:01 AM
Anonymous #16
Anonymous
Anonymous

Jon,

Thanks for sharing your story. Congrats on the listings you got on that visit and with every bit of business you've received by wearing your pin. I agree with the others here that the name badge creates an opportunity b/c not a lot of agents like to wear them. It's just a matter of getting use to it.

By the way, I bet that Gatorade tasted really good that day.

All the best,

Chip McCain

November 20, 2008 08:09 PM
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Rainer
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Jon Purcell

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