Marin Home Stager - Are you promoting your company in its best light?

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Home Stager with Leslie Olson Interiors

Leslie Olson Interiors, Home Staging Marin

 

In making agreements with new staging clients (often Realtors), I always ask permission to place my business cards in the home being staged, if they are happy with my completed staging services.

However after hosting my first Realtor Parade early in my staging business, I was disappointed to see that the business cards that I had placed next to the MLS flyers, often alongside literature for builders and contractors, were difficult to access with a large group attending. It occurred to me that Realtors and potential home-buyers might be receptive to knowing who staged the property as they lingered in a room further into the house, away from the cluster of business cards.

So I tried to come up with more innovative -- but still discreet -- ways to provide my contact information.

Contact info - desk

How about the home office? Why not leave cards and envelopes with the Leslie Olson Interiors company logo?

Caddy

Also, I make sure the cards are displayed in something attractive and eye-catching. Discreet lighting makes a difference as well (the silver dish sparkles with under-counter lighting in the kitchen).

Silver - Business Cards

Marble Bowl on Croc Leather Tray

 

Here a small marble bowl was used, with the smooth texture contrasting with the crocodile leather tray.

 

 

 

I can't count the number of calls I've received from real estate professionals, even months after a home staging, who have called me using business cards they collected from sites I've staged. Better yet, several have mentioned that they weren't even at the showing, but heard raves about it from another Realtor in their office.

Effective self-promotion doesn't have to be a chore -- let your high quality work (and business cards) pave the way for you!

Thank you for your interest!

Leslie Olson

Leslie Olson, ASID

Leslie Olson Interiors provides Interior Design, Redesign and Home Staging services for Marin County and surrounding regions of the San Francisco Bay. Please visit the company web site, at www.leslieolsoninteriors.com.

Leslie Olson Interiors   Marin County, CA   415.233.2633   leslie@leslieolsoninteriors.com   www.leslieolsoninteriors.com

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Topic:
Real Estate Sales and Marketing
Location:
California Marin County Mill Valley
Groups:
Home Staging
Real Estate Staging Association
Stage It Forward...
Stager's Coffee Clutch
VACANT HOUSE STAGING & NEW HOMES
Tags:
stager
staging
promotion
business cards
home tour
staging marketing
realtor parade
open house
tour
display
referrals
refer
logo
letterhead

Comments 22 New Comment

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Rainer
9,085
Magi Roth
SIMPLY3
Simply3

Love it, love it, love it!  We will definately be incorporating your tip into our process from now on! Thank you for sharing.

September 27, 2008 04:21 PM
Rainer
13,711
Liz Harrison
ASP, Home Staging Consultant
Spruce It Up! Oregon's Real Estate Stager

A business card placed in a pretty picture frame draws attention as well without appearing like a promotion.  There are several places in a staged home to place a card or literature related to your business.  They serve as frequent reminders that a professional staged the property. Then I just have cards placed in a classy receptacle for visitors to grab on their way out.

April 16, 2009 01:16 AM
Ambassador
1,352,466
Kathy Streib
Home Stager - Palm Beach County,FL -561-914-6224
Room Service Home Staging

Leslie, I know this was written months ago, but just found ti today.  Thank you for a great idea.  There's so much to consider when trying to market your company; placing cards in areas outside the norm is something I had not thought of.

April 21, 2009 12:12 PM
Anonymous #21
Anonymous
Jeff Martinez

Great ideas! I am not a home stager but have a suggestion that has worked for me and may be helpful.  I provide virtual tour and online advertisement for Realtors and businesses. You can order mints, chocolates, bottled water, etc. with your company logo and contact information on the wrapper.

Place a couple of decorative candy dishes in many areas of the home (kitchen counter, living room table, master bedroom, etc. with a help yourself " sign/business card".

In some cases the Realtor may want to chip in and pay for half of the advertisement cost to have their name and contact information on the label as well. It will cost you a small investment but will get your information out there and it will stand out among the other business cards and brochures. 

Many printing companies like 4 imprint.com offer these services see the link below. Shop around to find what best suites your businesshttp://www.4imprint.com/search/candy.

Hope this helps.

November 10, 2009 12:06 PM
Rainmaker
151,481
Sandi Gerrard

Clever ideas - thanks for sharing.

October 13, 2010 09:00 PM
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Rainer
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Leslie Olson

Interior Design and Home Staging - Marin County CA
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Additional Information

Marin Interior Design and Home Staging Services firm serving Marin County, north of San Francisco's Golden Gate Bridge. For further information, please visit www.leslieolsoninteriors.com