Marin Home Stager - Are you promoting your company in its best light?

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Home Stager with Leslie Olson Interiors

Leslie Olson Interiors, Home Staging Marin

 

In making agreements with new staging clients (often Realtors), I always ask permission to place my business cards in the home being staged, if they are happy with my completed staging services.

However after hosting my first Realtor Parade early in my staging business, I was disappointed to see that the business cards that I had placed next to the MLS flyers, often alongside literature for builders and contractors, were difficult to access with a large group attending. It occurred to me that Realtors and potential home-buyers might be receptive to knowing who staged the property as they lingered in a room further into the house, away from the cluster of business cards.

So I tried to come up with more innovative -- but still discreet -- ways to provide my contact information.

Contact info - desk

How about the home office? Why not leave cards and envelopes with the Leslie Olson Interiors company logo?

Caddy

Also, I make sure the cards are displayed in something attractive and eye-catching. Discreet lighting makes a difference as well (the silver dish sparkles with under-counter lighting in the kitchen).

Silver - Business Cards

Marble Bowl on Croc Leather Tray

 

Here a small marble bowl was used, with the smooth texture contrasting with the crocodile leather tray.

 

 

 

I can't count the number of calls I've received from real estate professionals, even months after a home staging, who have called me using business cards they collected from sites I've staged. Better yet, several have mentioned that they weren't even at the showing, but heard raves about it from another Realtor in their office.

Effective self-promotion doesn't have to be a chore -- let your high quality work (and business cards) pave the way for you!

Thank you for your interest!

Leslie Olson

Leslie Olson, ASID

Leslie Olson Interiors provides Interior Design, Redesign and Home Staging services for Marin County and surrounding regions of the San Francisco Bay. Please visit the company web site, at www.leslieolsoninteriors.com.

Leslie Olson Interiors   Marin County, CA   415.233.2633   leslie@leslieolsoninteriors.com   www.leslieolsoninteriors.com

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realtor parade
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Show All Comments
Rainer
12,545
Leah J. Armstrong
House to Home ReDesigns & Real Estate Staging Vancouver B.C. - Port Moody, BC
Home Staging Port Moody B.C.

I like the idea of working marketing pieces into the office decor.  It becomes part of the landscape, but still noticed.  Good tip.

Sep 08, 2008 06:19 PM #3
Rainmaker
137,338
Beth Lester
Home Staging Designs of California - Torrance, CA
Home Staging & Interior Decorating

Good idea.  I attended an open house this weekend on a house I just staged.  It was a beautiful house to begin with, and the staging came out really well.  People knew quickly that it had been staged.  Several realtors came in with their clients and they could see what a difference it made.

My business cards were separate from the realtors info, and I think this worked well.  I didn't think to take a dish or something for them.  I like the office desk idea also, as I almost always stage an office.

Thanks!

 

Sep 09, 2008 12:31 AM #4
Anonymous
Anonymous
Anonymous

Leslie, great advice.  Having just finished two parade homes last week I was able to leave them in various areas throughout the home.  Parade homes are a little different as you have signage throughout the home from many vendors. 

I like to leave them where it is easy for people to pick up and not always under the eyes of the person hosting the Parade.  While I certainly leave some in the kitchen with my framed sign away from the Realtor material, I also left them in the office and in the completed lower level.  Which stack is going quickest???  The stack in the lower level.  I guess people want to take the cards, but do so more discreetly. 

Sep 09, 2008 06:27 AM #5
Rainmaker
486,470
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Hi, Leslie.  It's great to see you posting.

While I don't leave my business cards I have considered placing cards, business envelopes (things with my logo) in areas where it does make sense. 

Great post.

 

Sep 09, 2008 06:40 AM #6
Rainer
141,208
Tanya V Fresh Eye Designs LLC
Fresh Eye Designs LLC - Lawrenceville, GA
Where Staged Equals Sold

Leslie, Great idea. You worked your self-promotion in beautifully.

Sep 10, 2008 07:45 AM #7
Rainmaker
143,383
Michelle Pimentel
Empire Home Staging Solutions - Upland, CA
ASP, IAHSP Empire Home Staging

Leslie,

I've had that same thing happen to me, with the crowd of realtors coming into one of my staged properties and passing my cards and info right up because their were two many at one time. The cards and brochures were overlooked.  I love your idea of the stationary on the desk and placing the cards around the house for broker open it's an excellent idea, instead of just placing them in one spot of the house! I will try this on my next broker open house!  Thanks for sharing your ideas.  Continued Success!

Sep 12, 2008 02:33 AM #8
Rainmaker
667,577
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

This idea works well and when placed discreetly, offers realtors an opportunity to notice them and take one back to the office.  Many of my staging projects started with a call from an agent who said "I picked up your card at a broker's tour and liked your work ..."

Sep 12, 2008 08:03 AM #9
Anonymous
Anonymous
Anonymous

That's a great Idea Leslie ,Thanks for sharing :) 

Sep 12, 2008 12:26 PM #10
Rainmaker
46,281
Wendy Timmons
Allison James Estates & Homes - Temecula, CA
Temecula Realtor

Leslie- That is a good idea about the office! Thanks for the post :)

Sep 12, 2008 02:30 PM #11
Anonymous
Anonymous
Anonymous

Great post!  We always leave our business card and/or brochure in a discreet, but viewable area in the homes we stage.  We usually place them in the kitchen in a cute ceramic bowl next to one of our counter vignettes.  Our agents and homeowners are fine with it and it is a great way to let other people know whom did the staging.

Sep 12, 2008 05:17 PM #12
Rainer
14,750
Ronelle Schroeder-Hill
Vacaville, CA

Very elegant and subtle solutions, I can't wait to try this. Thanks for sharing

Sep 12, 2008 06:03 PM #13
Rainer
5,161
Kristie Feener
Elements Home Decorating & Staging Ltd. - Calgary, AB

Great idea. I have been wondering where is the best place to leave my contact information without making it stick out like a sore thumb! Great post!!

Sep 13, 2008 10:58 AM #14
Rainer
81,070
Barbara Cluck-Miksits
BCM Home Staging LLC - Ridgewood, NJ
Home Staging - New Jersey

Leslie ~ Great ideas! If down the right way you could leave a business card in almost every room. Thanks for sharing.

Sep 13, 2008 09:59 PM #15
Rainer
34,524
Leslie Olson
Leslie Olson Interiors - Greenbrae, CA
Interior Design and Home Staging - Marin County CA

Thanks so much for the positive feedback! I'm sorry I didn't respond earlier -- I'm very involved in handling the staging projects and Gala decor for the upcoming Mill Valley Film Festival (http://mvff.com/node/3348?PHPSESSID=0111aca1bbfeae03f1a31d5716e3869c).

Lynn, Dee, Leah, Tanya, Jean-Marie, Wendy, Roneele, Kristin and Barbara -- I appreciate your warm comments! While I don't put contact information EVERYWHERE in a staged home, I like to pick a few discreet locations that showcase work that I'm particularly proud of. It helps to have a card at hand, while they're admiring the room...

Beth, Michelle H, Michelle P and Tracy -- I'm pleased that you've had success using similar strategies!

Kathy -- It's great to hear from you again! Thanks for your always positive and relevant comments.

Maureen -- you touch upon one of the most powerful lead generators -- Realtors who have seen your staged properties, and were impressed enough to keep your card until their next staging opportunity. They understand the power of a carefully thought-out and executed staging, and how it contributes to their (and the sellers') sucess in the sale.

Best of luck!  Leslie

Leslie Olson, ASID   Leslie Olson Interiors   Tiburon, CA   415.233.2633   leslie@leslieolsoninteriors.com

Sep 26, 2008 01:01 PM #16
Rainer
7,909
Vicki Styons
RoomBenders - Columbia, SC

That is a smart idea to leave your cards where they are noticable and yet away from the crowd.  I really appreciated the variety of ways in which you displayed them.

Sep 26, 2008 07:32 PM #17
Rainer
9,085
Magi Roth
Simply3 - Vaughan, ON
SIMPLY3

Love it, love it, love it!  We will definately be incorporating your tip into our process from now on! Thank you for sharing.

Sep 27, 2008 04:21 PM #18
Rainer
13,711
Liz Harrison
Spruce It Up! Oregon's Real Estate Stager - Salem, OR
ASP, Home Staging Consultant

A business card placed in a pretty picture frame draws attention as well without appearing like a promotion.  There are several places in a staged home to place a card or literature related to your business.  They serve as frequent reminders that a professional staged the property. Then I just have cards placed in a classy receptacle for visitors to grab on their way out.

Apr 16, 2009 01:16 AM #19
Ambassador
1,502,275
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Leslie, I know this was written months ago, but just found ti today.  Thank you for a great idea.  There's so much to consider when trying to market your company; placing cards in areas outside the norm is something I had not thought of.

Apr 21, 2009 12:12 PM #20
Anonymous
Anonymous
Jeff Martinez

Great ideas! I am not a home stager but have a suggestion that has worked for me and may be helpful.  I provide virtual tour and online advertisement for Realtors and businesses. You can order mints, chocolates, bottled water, etc. with your company logo and contact information on the wrapper.

Place a couple of decorative candy dishes in many areas of the home (kitchen counter, living room table, master bedroom, etc. with a help yourself " sign/business card".

In some cases the Realtor may want to chip in and pay for half of the advertisement cost to have their name and contact information on the label as well. It will cost you a small investment but will get your information out there and it will stand out among the other business cards and brochures. 

Many printing companies like 4 imprint.com offer these services see the link below. Shop around to find what best suites your businesshttp://www.4imprint.com/search/candy.

Hope this helps.

Nov 10, 2009 12:06 PM #21
Rainmaker
151,481
Sandi Gerrard
Toronto, ON

Clever ideas - thanks for sharing.

Oct 13, 2010 09:00 PM #22
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Rainer
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Leslie Olson

Interior Design and Home Staging - Marin County CA
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