15 Minute Open House

By
Real Estate Agent with America's 1st Choice RH Realty Co., Inc.

picHow long do you schedule your open house?

I generally schedule an open house for a two hour period.  I'm wondering if this time frame is what most agents do or should I adjust my open house times.  I have seen some open houses scheduled for an hour while others are scheduled for an hour an a half.

The most "extreme" (or should I say brief) open house I have seen was a 15 minute duration.  Yes, that's right, the open was held from 12:15 pm to 12:30 pm!  Oddly enough, they did have visitors during that time frame and also had a lender on hand to answer questions. 

The reason I know that this 15 minute open house had visitors is that I had buyers interested in the home (I had taken them through it) and they went to the open to give the home another look.  They reported back to me that they weren't the only people at the open.  While they were there a few other people were in attendance.

They did purchase another home that was a better buy for them however.

I'm not sure a 15 minute open house is the way to go and I'm continuing with a two hour open house schedule.  I am considering an hour and a half schedule in the future in order to hold multiple opens on the same day... but I haven't moved in that direction yet.

What works for you?

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Comments 14 New Comment

Rainmaker
570,044
Bill Gillhespy
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
16 Sunview Blvd

Hi Jon,  I do between 5-10 opens in a typical week.  I normally do a morning open from 9:30  -  noon and a second from 1PM until 3 or 4 Pm.  I also carry all my stuff in the trunk so that if a hole opens up in my schedule I can do a quick open.

September 08, 2008 10:10 AM
Rainmaker
243,467
Mike Klijanowicz
#1 Baltimore & Harford County Maryland REMAX Agent
Baltimore & Harford County Maryland - RE/MAX AMERICAN DREAM

Wow, 15 mintues?  That is crazy, but maybe it works!  In this market the usual tactics are not working as good anymore and we are having to think OUTSIDE OF THE BOX!  I may start doing only 1 hour long open houses to get the serious people to the door.  However, I normally do 2 hours opens, 3 is just too long for me!

September 09, 2008 08:11 AM
Ambassador
780,022
Susan Emo
Kingston and the 1000 Islands Area
Sotheby's International Realty Canada - Brokerage

I'm quite curious about these 2, 3 and 4 hour OpenHouses . . .   do you track when you have visitgors?  Is it the first hour?  The last hour?  Surely you're not getting visitors throughout the entire period??   I look at it ust like I would a chore or task:  it will take the length of time we give it to be done.   (I know that is a law with a name, help!)  ((No,not Murphy;s!!) 

In this market we do what we have to but do Open Houses really do it?

 

September 09, 2008 08:17 AM
Rainmaker
62,892
Scott Mazza
Consumer's Title of Southern California

Hi Jon, I will pass thi great info to a few of my agents this morning. We are going to be discussing the same idea.

September 09, 2008 08:47 AM
Rainer
131,867
Jon Wnoroski
Summit County Realtor
America's 1st Choice RH Realty Co., Inc.

Hi all, I have had mixed experiences with open houses.  There are times when most of my visitors have arrived early in the open house schedule while at other times they arrive in the last hour.  I have had open houses where I have had a lot of activity and others where I was the only one in attendance.

Having no visitors at an open is discouraging and generally when I have two opens for the same property with no visitors, I will remove that property from my schedule.  Eventually I will advertise an open house for that property after a few weeks and have had new activity.

I have considered changing the times for my opens and working multiple properties in the same day.  I haven't seen anything that tells me what the right time frame might be and therefore find myself experimenting.

September 09, 2008 08:56 AM
Rainer
131,867

Jon Wnoroski

Summit County Realtor
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