POWER TIP: Website Attractiveness INCREASES Website Effectiveness
Yesterday I posted a very short blog asking ActiveRainers about web design, and I posted a POWER poll for activerainers to chime in on their feelings about the design of their sites. As I expected, I got a few comments back telling me that it doesn't matter how your site looks as long as it's effective.
In a very short-sighted way, these comments are correct. Technically, it is more important for your site to be effective that it is for your site to look good. However I am making the argument that no matter how effective your site is, an attractive site can only serve to INCREASE effectiveness. An attractive effective site is always better than an unattractive effective site. Why?
YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION!
If I am browsing the internet in search of a product I have never purchased before, I will inevitably come across multiple sites for various companies selling similar products. I have no way of knowing which company is more reputable since I am in unfamiliar territory, so I have to make a judgement call. If I click on a site and it looks cheap and cluttered, I IMMEDIATELY hit the back button. Why? Because if the company doesn't care enough to present itself well on their website, why should I assume they will care enough to provide a decent product?
If I had to choose one or the other, yeah, I guess I'd pick effectiveness over attractiveness. But so often, attractiveness is important in grabbing the attention until effectiveness can take over and keep that attention. There are so many different ATTRACTIVE AND EFFECTIVE real estate webiste choices available, why are you choosing one or the other?
The bottom line is this: Even if you think your website is effective... just think how much MORE effective it might be if it looked a little better!
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