You gotta go with what's hot!

By
Real Estate Services with LeadJive.com

    I talked to a potential client yesterday and they asked me "Why are you doing loan modification leads? They are only going to last a couple of years just like everything else."

This intrigued me a lot for a few reasons... Namely because it shows the mentality of most people; they live things on a day to day basis and sometimes are scared to take risks for the fear of loss or the potential unknown in a situation. A lot of people who were in our general field in the past 2-3 years (real estate, mortgage loans, appraisers, notaries, etc) are now back to what they were previously doing; be it grocery store clerk, car salesman or county clerk.

It shows me mainly how people have a lack of initiative and how they don't do much planning or put any effort into what they are doing. For what it's worth, my response to him was "hey, I've got it covered. I have 10 other sets of sites that are already built on 10 different topics that I can activate the marketing for at a flip of a switch. If mortgages or FHA is the boom tomorrow, I can start generating leads in 5 minutes. If education leads or auto leads is the new hype tomorrow, same goes there. I am ready to ride whatever wave runs through any of my oceans."

Needless to say he was taken back that I was so prepared for this, but it definitely goes back to the basics; plan your work and work your plan. You have to be ready at all times to support yourself and your family, it's good business and it's acknowledging in advance that things will change and you are ready for them to.

Anybody who is going to be successful knows that change is inevitable.

Any brokers or real estate agents who are looking to expand their horizons and skills are welcome to contact me. I have done it all in this industry and most recently got into loan modifications and now I am generating leads and marketing companies for loan mods.

If you are a broker or work for a broker shop and this is NOT one of your services, please, take the extra money that's out in front of you on the table. There are so many people to help right now that are going to lose their home and this is an extra service you can provide for your clients; its win-win for everybody.  You need no new licensing to do this, yet you still aren't part of one of the hottest industries in our game?

I urge people to contact me to ask questions and pound my brain about helping more homeowners save their home and about an extra way to provide services to our clients and ultimately gain another customer for life.

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Location:
California
Groups:
All About Mortgages/Mortgage Networking
California Loan Modifications, Short Sales, & REOs
EXPRESS WITH WORDS AT ACTIVERAIN
Internet Lead Generation-How Best To Capture Your Audience
LATE NIGHT - EARLY MORNING AT ACTIVERAIN
Tags:
loan modification
market changes
extra services
loss mitigation
broker
loan officer
loan mod

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Rainmaker
137,026
Aida Pinto
Real Estate Broker (562) 916-3237
United Associated Brokers

Branden...I was kinda-of-one of those types you talk about on this post.....but I am starting to change my mind.....I didn't want to do Loan Modifications or short sales! 

Why?  I just felt that it was...well, I don't...with all that is going on....somewhat....wrong to prey on these people who are in distress......There are sooooo many "Scam Artist"  doing these loan modifications and short sales that I didn't want to be associated with them.  

But I am looking into it!

September 11, 2008 12:08 PM
Rainer
5,535
Branden H
LeadJive.com

This is very true! There are tons of scam artists and people looking to prey on those people who are in situations where they will do most anything to save their house.

BUT, if you're operating ethically and you're intentions are good, then wouldn't you be doing the homeowners a FAVOR by providing a fair and legitimate way to do an low cost loan modification and help them save their home without getting scammed?

I have always done things ehtically and morally sound with my clients; my goal is to always leave people in a better position than I found them. This translates into this part of the industry needing you MORE, not LESS if you have your heart in the right place.

Not only that too, but people losing their home are aware that the people helping them need to eat too, as long as you are not charging through the roof and you are genuine in assisting them, it's win-win for everyone.

Hope this helps, contact me if you have any questions or need any help to start doing these. Loan mods will help stablize this market again; it transfers money around to people to feed the economy and it keep home values higher and neighborhoods nicer without every other home being in foreclosure.

September 11, 2008 12:17 PM
Rainmaker
137,026
Aida Pinto
Real Estate Broker (562) 916-3237
United Associated Brokers

Branden,

Thanks for the great response to my comment!

Well you are certainly passionate about this (I like that) and really feel that you are on to something.....you said:

........"you be doing the homeowners a FAVOR by providing a fair and legitimate way to do an low cost loan modification and help them save their home without getting scammed....."

....."Not only that too, but people losing their home are aware that the people helping them need to eat too, as long as you are not charging through the roof and you are genuine in assisting them, it's win-win for everyone."

........"Loan mods will help stablize this market again; it transfers money around to people to feed the economy and it keep home values higher and neighborhoods nicer without every other home being in foreclosure."

I never thought about it that way.....but it makes me think!   You make excellent points!  Again thanks---I am going to definitely re-consider!

P.s.:  you said: ...."people losing their home are aware that the people helping them need to eat too......"  Questions: Do you really think that people care about us (Realtors)?   I find that most people in trouble only care about themselves, they are not thinking about me---but that is human nature---and I've learned to accept that!  just thinking out-loud!

Take care and I will be contacting you!  Again, thanks!

 

 

September 12, 2008 12:06 PM
Rainer
5,535
Branden H
LeadJive.com

"P.s.:  you said: ...."people losing their home are aware that the people helping them need to eat too......"  Questions: Do you really think that people care about us (Realtors)?   I find that most people in trouble only care about themselves, they are not thinking about me---but that is human nature---and I've learned to accept that!  just thinking out-loud!"

 

In response to the above, I have to say this... people, by nature are good at heart and have good intentions. I think people do realize that every service has it's cost and the people involved provide that service for a living.

For some people it's not a HOUSE, its a HOME they have on the line... I give everyone the benfit of the doubt until they prove me wrong. Most of these people may seem like they don't care, they are rude, moody or obnoxious sometimes, but think of all the stress involved and the tough situation they are in. Most of them have families and have been in their house for years and now are in jeopardy of losing it.

Although they may not be the easiest people to deal with sometimes, I think they do care about to an extent and respect people trying to help them out and are aware that no valuable or useful service comes without cost.

Thanks again for the thoughts and comments, talk with you soon.

September 12, 2008 12:17 PM
Anonymous
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Rainer
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Branden H

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